Universal Marketing Preferences

Streamline your first-party data strategy

Data-driven brands need a single source of truth for their consumer data.

Sourcepoint’s solution syndicates advertising consent and marketing preferences together so brands can activate all of their first-party data in a compliant and ethical manner.

Empower your customers to control their data and protect your business assets.

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Make consumer data permission siloes a thing of the past

As we emerge into the post-third-party-cookie future, data governance is more important than ever. Sustainable first-party data management requires a unified view of consumer preferences — not only how do they want to communicate, but what data do they want to share, and for what purpose?

Build trust with consumers with a one-stop shop to control their personal data

Deploy fully customizable preference centers across all devices and channels to power personalized experiences for your customers.

Create a single source of truth for consent and preferences

Now your teams can know which consumer data can be used for what marketing purposes. Build efficiency and reduce regulatory risk with an integrated marketing preference and consent solution.

Syndicate consumer preferences and consents across all channels and devices

Connect your marketing ecosystem via robust integrations with leading martech platforms for seamless orchestration that make marketing, product, and legal teams happy.