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Spooky-Cool Surprises

With Monster High Skulltimate Secrets and Potions toys, kids can unlock fangtastic fashions, brew up the cutest ghouls, or uncover fierce fun.

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Wood is Here!

From baby to big kid, something for every family.

Inclusive Playtime

Encourage empathy and acceptance with our new Blind Barbie Fashionista doll.

Amp Up Summer Fun

Put kids behind the wheel of high-octane action! See our epic selection of remote-control vehicles for endless racing and stunting.

A New Era of Chaos

Unleash exciting dinosaur action with toys inspired by the Netflix series.

Wood is Here!

From baby to big kid, something for every family.

Inclusive Playtime

Encourage empathy and acceptance with our new Blind Barbie Fashionista doll.

Amp Up Summer Fun

Put kids behind the wheel of high-octane action! See our epic selection of remote-control vehicles for endless racing and stunting.

A New Era of Chaos

Unleash exciting dinosaur action with toys inspired by the Netflix series.

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Big World of Adventure for Little Ones

Mattel PlayBack

See how our toy recycling program puts valuable materials back into play - and out of landfills.