Articles by Jay
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Selling an "experience"? Easier said than done
Selling an "experience"? Easier said than done
By Jay Soo
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Moving Bits is featured on Marketing Interactive!
Moving Bits is featured on Marketing Interactive!
By Jay Soo
Contributions
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What are the key factors for effective leadership in Advertising?
Passion and enthusiasm are infectious. Demonstrate it to your team authentically and regularly (make it a way of life in your agency), they will pick up on it and ride the wave with you. And your client will feel it, too. I cannot tell you how often I've been told: "Jay, your idea isn't the most cost-effective or the most innovative, but your sheer passion and enthusiasm tell me that you will hit our objective" by CEOs in boardrooms. And so we get awarded the job. Always look for that kernel of excitement in a brief, no matter how mundane the product or service might appear on the surface. If you look at it hard enough, I promise you'll find something in it that excites you.
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What are the key factors for effective leadership in Advertising?
When you play in a band, and even with a score, every musician listens to the others while playing their own part. And the musician responds to what he is hearing instantaneously, in real-time. That is how a leader can handle communication and feedback. And if that communication you receive is in tune with what you have in mind big-picture-wise, or not, you still need to look it over. Because there is nothing more powerful than the minds of "talented" people working on a big idea. Presuming, of course, that the people you've chosen for your "band" are truly talented. And if the answer to that is "yes!" then you look forward to it because their thinking could spark yours and take you off on a whole different tangent.
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What are the key factors for effective leadership in Advertising?
I like to view my role as the leader of a band. Or a conductor if you like. Everyone you've chosen for your team is an "expert" at something. But you, as the leader, have the score. You see the big picture. Your job is to bring out the best from your assembled team so that the work you create hits all the right notes (pun intended). Everybody talks a good game when it comes to collaboration and empowerment. How will you know if you've hit the sweet spot? Like a great band or orchestra in full flight, you will know. You will feel it. And it is powerful.
Activity
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Full speed or nothing! I still got it!😏🎳🤦♂️ I decided to spend my birthday week working every morning, (even my birthday itself, as I work every…
Full speed or nothing! I still got it!😏🎳🤦♂️ I decided to spend my birthday week working every morning, (even my birthday itself, as I work every…
Liked by Jay Soo
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I’ve had the good fortune of staying in some of the nicest hotels in the world. Places like the Mandarin Oriental Hong Kong, Conrad Osaka コンラッド大阪…
I’ve had the good fortune of staying in some of the nicest hotels in the world. Places like the Mandarin Oriental Hong Kong, Conrad Osaka コンラッド大阪…
Shared by Jay Soo
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Moving Bits: ideas inspiring action takes you... From storyboard to final delivery. One stop. One shop. So you can “live in the moment…
Moving Bits: ideas inspiring action takes you... From storyboard to final delivery. One stop. One shop. So you can “live in the moment…
Shared by Jay Soo
Licenses & Certifications
Publications
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Guts and Gumption
Marketing Interactive
Honoured to be a cover feature on Marketing Interactive's May 2018 issue.
Honors & Awards
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Agency of the Year Awards
Marketing Magazine
Gold - Production Agency of the Year
Local Hero - Production Agency of the Year -
Far East Organization: In Essence (tvc)
Communicator Awards
1. GOLD Award of Excellence The Communicator Awards Commercials - Real Estate
2. SILVER Award of Distinction The Communicator Awards Commercials - Videography/Cinematography
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Far East Organization: Skyline (tvc)
Communicator Awards
SILVER Award of Distinction The Communicator Awards Commercials - Real Estate
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Resorts World Sentosa: GO and GO+
New York Festivals / Telly Awards / Communicator Awards
1. FINALIST New York Festivals 2013 Film and Video - Craft:Films/Productions – Soundtrack/Audio Mix
2. GOLD Award of Excellence The Communicator Awards Film/Video – Entertainment
3. BRONZE TellyAwards GO+ - Internet/Online Commercial - Entertainment/Amusement
4. BRONZE TellyAwards GO+ - Internet/Online Commercial - Travel/Tourism
5. BRONZE TellyAwards GO+ - Internet/Online Commercial - Use of Animation -
Resorts World Sentosa: Incanto – A Magical Spectacular
New York Festivals
1. BRONZE New York Festivals 2013 Television - Craft:Promotion/Open & ID – Soundtrack/Audiomix:Promotion/Open & ID
2. FINALIST New York Festivals 2013 Television - Craft:Promotion/Open & ID – Direction:Promotion/Open & ID
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Smithsonian Channel: Chilean Mine Rescue
New York Festivals / CINE
1. SILVER medal New York Festivals 2012
2. CINE Golden Eagle 2011 -
Ex-Patrick (sitcom)
New York Festivals
FINALIST for ENTERTAINMENT TRAILERS/PROMOS at the New York Festivals
Recommendations received
3 people have recommended Jay
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Tat Tong has been named WCM Asia Pacific's VP, A&R and Creative 🌟 "His extensive background and deep understanding of the APAC music landscape…
Tat Tong has been named WCM Asia Pacific's VP, A&R and Creative 🌟 "His extensive background and deep understanding of the APAC music landscape…
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Netlink Trust Team are laying the fibre cable for 10Gbps Internet from MDF room to my office… prepping for something big!!
Netlink Trust Team are laying the fibre cable for 10Gbps Internet from MDF room to my office… prepping for something big!!
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Always a pleasure to catch up with fellow metalhead Thomas Trogg at the Rock Bar on the Sentosa Quayside. Plenty of thought provoking discussion on…
Always a pleasure to catch up with fellow metalhead Thomas Trogg at the Rock Bar on the Sentosa Quayside. Plenty of thought provoking discussion on…
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Hot🔥🔥🔥🔥 damn… Congrats to the team at Casual !!!
Hot🔥🔥🔥🔥 damn… Congrats to the team at Casual !!!
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This afternoon, the Disney Cruise Line team dropped our very first #commercial, adding a touch of #storytelling flavour with #franchises close to our…
This afternoon, the Disney Cruise Line team dropped our very first #commercial, adding a touch of #storytelling flavour with #franchises close to our…
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The promo spot we produced for Nottingham Forest Football Club's home kit launch has won a silver award from the New York Festivals TV & Film awards.…
The promo spot we produced for Nottingham Forest Football Club's home kit launch has won a silver award from the New York Festivals TV & Film awards.…
Liked by Jay Soo
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At the end of a hard day of ups and downs being an entrepreneur and sole Founder, it's just a pleasure to enjoy a few pints with amazing Indian…
At the end of a hard day of ups and downs being an entrepreneur and sole Founder, it's just a pleasure to enjoy a few pints with amazing Indian…
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