Zara Zamani

Sverige Kontaktinformation
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  • Kontakta Zara för tjänster

    Företagskonsultation, Ledningskonsultation, Förändringsledning, Ledarskapsutveckling och IT-konsultation

Info

I’m a technologist 👩🏻‍💻
a blockchain architect ⛓
a serial…

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Erfarenhet och utbildning

  • Lucky Kat Studios

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Publikationer

  • Small and Medium Enterprises (SMEs) facing an evolving technological era: a systematic literature review on the adoption of technologies in SMEs

    European Journal of Innovation Management

    99% of European economy is built by Small and Medium Enterprises (SMEs)
    This makes adoption of technology in SMEs extremely critical to EU.
    Yet, Scientific literature rather focuses on big organizations while studying technology adoption.

    But that is not all, the technology and its nature has evolved enormously over the past decades, yet the latest revision of technology adoption theories and frameworks come from 90s.

    What does all of these mean for SMEs and what do they…

    99% of European economy is built by Small and Medium Enterprises (SMEs)
    This makes adoption of technology in SMEs extremely critical to EU.
    Yet, Scientific literature rather focuses on big organizations while studying technology adoption.

    But that is not all, the technology and its nature has evolved enormously over the past decades, yet the latest revision of technology adoption theories and frameworks come from 90s.

    What does all of these mean for SMEs and what do they actually look into while adopting a new technology?

    This is actually what I answered in my latest published article in European Journal of Innovation Management.

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  • Examining the role of marketing models based on social networking in the tourism industry in Iran

    IJHCS

    The importance of using social networking as a marketing tool is growing rapidly and is included in many areas. One of these areas is tourism. Today, one of the largest and most diverse industries in the world is tourism industry. Due to the economic impacts of the industry, if the countries that have attractions of cultural, natural or historical, can use their capacities and correctly manage this industry, they can attain large economic growth and prosperity. The main objective of this…

    The importance of using social networking as a marketing tool is growing rapidly and is included in many areas. One of these areas is tourism. Today, one of the largest and most diverse industries in the world is tourism industry. Due to the economic impacts of the industry, if the countries that have attractions of cultural, natural or historical, can use their capacities and correctly manage this industry, they can attain large economic growth and prosperity. The main objective of this research is the investigation of the role of a marketing model based on social network in tourism industry in Iran.



    This is non experimental research (descriptive). This research is based on correlation. The purpose is a cross sectional application study. On the other hand, according to the nature of information collected, this research is a field work research. In addition, documentary or library sources are used to collect the theoretical foundations of the research. Statistical population is all tourists that are Iran Traveling followers in Instagram social network page that will be randomly used for sampling. The number of sample size according to the Cochran formula is 382 people.



    The results suggest that there is a direct and significant relationship between the confidence in social networks (sig: 0.000), social networking quality to introduce tourist attractions (sig: 0.000), social networking quantity to introduce tourist attractions (sig: 0.000), consumption media generally (sig = 0.002) and plan to travel (tourism) in Iran.

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Utmärkelser och priser

  • 10 most influential women in Technology

    Analytics Insight

    https://lnkd.in/ejC7bx8

  • 21 Women in Blockchain you should Know

    Fintech review

    https://fintechreview.net/21-women-in-blockchain-you-should-know-about/

Språk

  • English

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  • Persian

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  • Turkish

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  • Azerbaijani

    Professionell yrkeskunskap

  • Swedish

    Begränsad yrkeskunskap

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