Veja como você pode construir credibilidade e confiança em sua rede de sustentabilidade.

Verbinden Sie ihre Nachhaltigkeitskommunikation stets mit nachprüfbaren Fakten. Idealerweise sprechen Sie über öffentlich zugängliche Informationen oder Themen, die von seriösen externen Dritten überprüft oder sogar zertifiziert sind. Damit wird die Glaubwürdigkeit gestützt und das schafft Vertrauen und Reputation.

Engage the leadership team by speaking their language: Avoid getting lost in "ESG" theories, acronyms, and a multitude of frameworks. Keep the conversation simple and focused on practical implications. Make your sustainability agenda unique: Align and adapt your sustainability agenda to your business strategy, and vice versa. Ensure that your approach to sustainability is tailored to your company's specific context and goals. Think business: Link sustainability initiatives to corporate finance results. Demonstrate the financial benefits by calculating ROI, increasing revenue streams, mitigating risks, reducing working capital, optimizing assets, and enhancing access to financing.

Compartilhe informações honestamente sobre suas iniciativas de sustentabilidade, resultados e desafios, para construir confiança.

Leveraging case studies and real-world examples of your sustainability initiatives can effectively demonstrate your expertise and build trust within your professional network, showcasing your ability to drive tangible results.

Trust is earned over time Trust is earned through our thoughts (think), emotions (feel), and actions (do). As we earn the trust of stakeholders, people, partners, etc we build credibility. It helps to witness ourselves in day to day action as we interact with the external world in business and our private lives - to be conscious of how we think, feel and act towards others reflects on ourselves, our business and brand identity.

Incorporating regular sustainability activities into our corporate agenda ensures that our efforts are consistent and impactful. This could involve monthly sustainability meetings, annual environmental impact assessments, and frequent participation in local and global green initiatives. Such sustained involvement highlights our role as leaders in the transition to a greener economy. As we actively engage in these practices, we inspire our employees, partners, and the wider community to join us in creating a more sustainable future.

Engagement with stakeholders can help build trust and credibility in a sustainability network by: Gaining Insights: Stakeholders can provide valuable feedback on sustainability needs, expectations, and concerns, helping companies refine their operations and demonstrate a genuine commitment to sustainability. Building Legitimacy and Credibility: Involving stakeholders in sustainability initiatives lends legitimacy and credibility to the organization’s efforts, enhancing its reputation among stakeholders. Risk Management: Stakeholders can help identify potential risks and provide feedback to address challenges more effectively, reducing reputational, legal, and financial risks.

Consistently engaging with your network on sustainability isn't just about showcasing your progress—it's about fostering meaningful dialogue. By sharing updates, insights, and actively participating in discussions, you not only demonstrate your dedication but also encourage others to join the conversation. Remember, it's as much about listening to diverse perspectives as it is about sharing your own. Embrace the collective knowledge within your network to drive real change together.

Participe ativamente de eventos e discussões na sua rede, mantendo um diálogo contínuo sobre sustentabilidade com os membros.

Tun (und dann darüber sprechen) ist das Wichtigste, um Glaubwürdigkeit zu erlangen. Idealerweise legen Sie ihre Aktivitäten auch so an, dass es anderen einfach möglich wird, mitzumachen. Eröffnen Sie damit auch anderen Menschen neue Perspektiven auf Nachhaltigkeit und zeigen Sie, wie einfach es sein kann, Schritte in Richtung nachhaltigeres Verhalten zu setzen. Damit schaffen Sie ein Netzwerk an Botschaftern und Mitstreitern - gemeinsam können wir alles schaffen!

One way to provide value is to volunteer counsel/brainstorming/feedback sessions for people in (or soon to be in) your network. This is easily done by carving out just a couple of hours a month, which could create four 30-minute sessions. Using this time to be a sounding board for others and share your own experience/insights benefits those around you, improves your own brand, and likely teaches you a few new things as well.

Auch hier geht es darum, besonders auch kleinere Maßnahmen zu kommunizieren, die möglichst viele einfach auch nachmachen können. Und zwar idealerweise ohne große finanzielle Investments. Sprechen Sie über bereits umgesetzte Business Cases, das nimmt anderen die Barrieren und bietet Argumentationshilfen. Je mehr umgesetzte Ideen, die viele auch so machen können, desto besser. Denken Sie nicht: na das haben sicher eh schon alle umgesetzt aber streichen sie einfache Maßnahmen auch nicht zu groß hervor. Ehrlichkeit wirkt hier am Besten.

Valuable sustainability contributions can help build trust and credibility in a sustainability network in several ways: Transparency and Disclosure: By openly sharing detailed, verifiable information about sustainability initiatives, goals, and progress, companies can demonstrate transparency and accountability. This builds trust with stakeholders. Adherence to Standards: Aligning with recognized sustainability standards and frameworks, signals a commitment to credible and impactful sustainability practices. Third-Party Assurance: Obtaining independent, third-party assurance or certification of sustainability claims and performance enhances credibility and trust.

Creating value is key to strengthening your network and reinforcing the authenticity of your connections. Offering expertise, resources, or opportunities without expecting anything in return shows a genuine commitment to helping others. This authentic and natural way of giving builds trust and encourages others to engage with and support your sustainability initiatives. When you're seen as a valuable and resourceful member, you foster a collaborative environment where everyone benefits and grows together.

In any network, providing tangible value is key to fostering trust and collaboration. By sharing expertise, resources, and opportunities, you not only enhance your own reputation but also contribute to the collective success of the community. This reciprocity strengthens bonds and encourages others to engage with and support your sustainability initiatives. Remember, being a valuable member means empowering others while advancing shared goals together.

The intersectionality of education and sustainable development is crucial to individual as well as community development. Engage your network in inspiring or lesson-catered case studies, or personal encounters, from time to time in order to expand their knowledge base on niche topics that you specialize in.

Para construir credibilidade e confiança em sua rede de sustentabilidade, foque em educar e inspirar. Compartilhe conhecimentos sobre práticas sustentáveis e seus benefícios. Ofereça treinamentos, workshops e recursos educativos para funcionários e stakeholders. Destaque histórias de sucesso e exemplos práticos que mostram o impacto positivo das iniciativas sustentáveis. Promova uma visão clara de um futuro sustentável e mostre como cada pessoa pode contribuir. Inspire ação através de campanhas motivadoras e reconheça os esforços de quem adota práticas sustentáveis. Educar e inspirar fortalece o compromisso coletivo e solidifica a reputação da organização como líder em sustentabilidade.

One of my favorite things to do is share inspiring stories of people around the world who are true game-changers. These individuals are not just adopting sustainable practices but are innovating and transforming products, services, and processes with groundbreaking ideas. By highlighting these success stories, I aim to show how sustainability can lead to new, exciting perspectives and solutions.

Education and inspiration are twin engines of change. By sharing insights into sustainable practices and their profound impact, we empower others to make informed choices. Beyond knowledge, it's about sparking innovation and showcasing success stories that illuminate the path forward. Let's cultivate a community where learning fuels action, and together, we can drive meaningful change towards a sustainable future.

Promova a conscientização e o aprendizado compartilhando melhores práticas, estudos de caso e novas tendências em sustentabilidade com sua rede.

The best networks include diverse perspectives, yet different ways of understanding also makes it difficult to collaborate. Some important things to keep in mind: - Introduce network members and their work in a language that is understood by everyone in the network - Provide opportunities for network members for open sharing and discussion - Identify connection points between the work of network members, and actively suggest them to collaborate

Es difícil que una empresa pueda generar toda su estrategia de sostenibilidad por sí sola. La colaboración con otras instituciones, la comunidad, y las alianzas con otras empresas mismas es CLAVE, para generar esa transformación y cambio positivo que se quiere en la sociedad. Esto genera una mejor reputación pero no a nivel de imagen o mediático, sino que revela el verdadero propósito de la empresa.

Creating a sustainable environment within a company requires more than just individual efforts; it demands a culture of collaboration and shared responsibility. Promoting teamwork around sustainability initiatives encourages innovative solutions and fosters a sense of collective purpose. By engaging all team members, from leadership to frontline workers, we can harness diverse perspectives and skills to tackle environmental challenges effectively. This collaborative approach not only accelerates our sustainability goals but also strengthens our organizational cohesion and resilience. Empowering employees to contribute ideas and participate in green initiatives cultivates a proactive and inclusive workplace culture.

Integridade é a chave para garantir uma rede de sustentabilidade robusta. Manter a si mesmo e a empresa firmes e consistentes com normas e regulamentações, que muitas vezes exigem esforço, tempo e investimento, é fundamental para o sucesso a longo prazo. Acredito que o mais importante é compreender que sustentabilidade deve ser intrínseca ao negócio, e não ser vista apenas como um programa isolado. A prática do “Walk the Talk” é essencial: fazer o que se fala e escreve é um princípio ético básico nas relações de negócios sustentáveis. Adote uma abordagem prática: faça primeiro, teste, corrija e só depois divulgue. Integridade é avaliada na prática cotidiana, e é através dela que construímos um futuro mais sustentável e responsável.

Transparency is key! Openly share goals, processes, and progress, including challenges. This honesty fosters accountability and allows others to contribute, building a collaborative environment. Combine this with fostering collaboration. Connect network members and facilitate joint initiatives. By showcasing successful partnerships, you build trust as a reliable connector, strengthening the network's overall effectiveness. This openness and collaborative spirit create a trusted space for advancing sustainability together.

Taking responsibility for our environmental impact is a continuous journey that requires dedication and transparency. As leaders and innovators, we must hold ourselves accountable and measure our progress regularly. By integrating sustainable practices into the core of our operations, we contribute to a healthier planet and inspire others to follow suit. Authenticity in our sustainability efforts not only builds trust with our customers but also sets a standard within our industry.

Integrität ist eine wesentliche Voraussetzung, um glaubwürdig nachhaltig zu handeln. Hierunter verstehe ich, dass ich Interessenskonflikte offen lege und meine Entscheidungen unabhängig von meinem persönlichen Vorteil treffe. Ebenfalls gehört für mich dazu, keine Form von Korruption zuzulassen.

Para construir credibilidade e confiança em sua rede de sustentabilidade, demonstre integridade em todas as ações. Seja transparente sobre metas, progressos e desafios, comunicando-os regularmente. Adote práticas éticas e responsáveis, garantindo a conformidade com normas ambientais e sociais. Escute e valorize as opiniões dos stakeholders, mostrando compromisso genuíno. Promova uma cultura de responsabilidade e prestação de contas dentro da organização. Relate resultados de forma honesta, destacando tanto sucessos quanto áreas para melhoria. A consistência entre discurso e prática reforça a confiança e solidifica a reputação como líder em sustentabilidade.

Be a Team Player. When you are part of a Sustainability network, the last thing you would want to be is someone who looks for self-glory. Sustainability happens only when each is a part of the whole and truly believes in everyone else as much as in own self.

Además, establece relaciones auténticas con todos los miembros de tu red. Escucha sus preocupaciones y propuestas, y fomenta un diálogo abierto y constructivo. Participa activamente en eventos y foros del sector, y colabora en proyectos conjuntos que beneficien a la comunidad. Al mostrar empatía y dedicación a través de acciones concretas y comunicación honesta, construirás una base sólida de confianza y credibilidad en tu red de sostenibilidad.

Seien Sie ein Ermöglicher und denken Sie in Chancen! Teilen Sie der Community mit, dass sich Dinge umsetzen lassen, wenn man sie wirklich will und dass es ums Tun und nicht ums Reden geht. Zeigen Sie die Chancen auf und denken Sie nicht in Barrieren - es gibt so viele Menschen, die wissen, wie es nicht geht, da tut es gut, mit Menschen Kontakt zu haben, die zeigen, dass es geht.

Construa relacionamentos genuínos e de longo prazo, mostrando empatia e interesse verdadeiro pelos objetivos e desafios dos outros membros da sua rede.

In my experience, being transparent, consistent, inspiring, and collaborative. As a leader, showing a strong commitment to sustainability and leading by example.