Podcast 73: How Total Politics is making B2B work without a paywall

A copy of The House magazine, which will now be edited by Francis Elliott. — A delegate uses a copy of The House Magazine to shelter from the rain on day three of the 2021 Conservative Party Conference at Manchester Central Convention Complex in October 2021. Picture: Christopher Furlong/Getty Images

Amid an election widely expected to have a dramatic outcome, Press Gazette sat down with Mark Wallace, the chief executive of Total Politics Group, to find out how the company makes free political journalism pay.

Press Gazette asked how the Politics Home, Conservative Home and The House publisher is faring since incorporating in its new form in 2022, and finds out how the business has found a way to hedge against political cycles by selling services to both sides of the aisle.

1. In your browser

You can use the player above to listen in your browser right now. Future of Media Explained is published every week.

You could bookmark the Future of Media Explained homepage on Acast.

And if you sign up for our Future of Media newsletter you will receive an email link to the latest show every Thursday.

2. In a podcast app

The Future of Media Explained is available on all major podcast apps including: Apple Podcasts, Spotify and Acast.

Or search for Future of Media Explained wherever you get your podcasts.

Content from our partners

How to make sure you are social media ready for job hunting

Amanda Kavanagh

Key ways to futureproof your media career as journalism job cuts bite deep

Kirstie McDermott

Slow online ads cost UK publishers £50m a year: Here’s how to fix them

Dominic Ponsford

3. On your smart speaker

If you have an Amazon Echo, Google Home or Apple HomePod smart speaker, ask it to “play the latest episode of the Press Gazette Future of Media Explained podcast”. The same command also works with virtual assistants on mobile devices.

Topics in this article : Political journalism

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Bron Maher

@bron_maher

Bron Maher is Press Gazette's senior reporter, covering US and UK media. He joined Press Gazette in November 2021 from Newsguard, a US start-up that reviews how far news sites adhere to journalistic standards.