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111 episodes
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PocketGamer.biz Podcast PGbiz Podcast
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- Leisure
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5.0 • 5 Ratings
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Welcome to your regular glimpse into the business of mobile games. Featuring interviews with games industry experts! Your hosts are the insiders at PocketGamer.biz, the top B2B site for the mobile games industry. It covers the people, technology and deals that drive this multi-billion dollar sector. In our ongoing podcast, you’ll hear the editorial team and their guests dive into the topics and themes at the forefront of the industry. You’ll get unique insight and exclusive Q and As, taking you behind the scenes on the international mobile games scene.
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How AppHarbr Puts A Stop To Bad Ads Before Your Users See Them
Deceptive and disturbing ads are gutting your game. Recent reports found that nearly 60% of mobile gamers have encountered creatives that blatantly misrepresent gameplay and more than half of all games are uninstalled within 30 days. Simply put, bad ads are bad for business. Alex Yerukhimovich, Head of AppHarbr, likens locating and blocking these creatives as a game of whac-a-mole—exhausting, time-consuming, and ultimately something you can’t win on your own. To get you out of this spiral and back into the driver’s seat, AppHarbr manages and eliminates these ads for you before they hit the screen. Alex takes the mic this week to tell Peggy and Brian how AppHarbr's SDK and ad management platform, powered by GeoEdge, gives power back to the publishers, allowing them to control which ads appear alongside their games. He's joined by Vincent Février, CMO at TapNation. Together, the two break down the types of bad ads, how they affect game performance, and how AppHarbr helps publishers to police and put a stop to poor-quality ads before a user sees them.
CHAPTER TIMESTAMPS
00:00 - Intro
03:20 - Types of bad ads
07:32 - Most harmful ads for publishers
12:12 - Side effects of bad ads
20:25 - How AppHarbr helps publishers to police
26:40 - Putting your foot down
30:05 - AppHarbr's services to fight bad ads
32:47 - How to create ads policy and audit
35:55 - Games studios should make games
37:56 - Vincent's advice to publishers
40:10 - Favourite games Q&A
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** Let's Connect **
👉🏻 Twitter - https://twitter.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event -
Week in Mobile Games E22 - How Lilith Games builds billion-dollar mobile hits
Craig Chapple, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.
We delve into how Lilith Games builds billion-dollar mobile games, discuss the Humble Games layoffs and the confusing messaging about its restructure/closure, and Craig gets angry about the definition of downloads.
** Let's Connect **
👉🏻 Twitter - https://twitter.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
👉🏻 Pocket Gamer Connects - https://www.pgconnects.com
👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform
👉🏻Pocket Gamer Mobile Games Awards - https://www.mobilegamesawards.com
👉🏻 Pocket Gamer Party Cologne 2024 - https://www.eventbrite.co.uk/e/pocket-gamer-party-cologne-2024-tickets-927776854547
👉🏻 PocketGamer.biz MasterClass - https://www.pocketgamer.biz/announcing-the-pocketgamerbiz-masterclasses-summer-2024-programme/
👉🏻 Inside mobile hitmaker Lilith Games - https://www.pocketgamer.biz/inside-mobile-hitmaker-lilith-games/ -
Week in Mobile Games E21 - The future of B2B games media
Craig Chapple, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.
We cover the news that Monopoly GO! is now its own board game... plus discuss the future of B2B games media and the closure of Axis Studios - the team behind that famous Dead Island trailer.
** Let's Connect **
👉🏻 Twitter - https://twitter.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
👉🏻 Pocket Gamer Connects - https://www.pgconnects.com
👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform
👉🏻Pocket Gamer Mobile Games Awards - https://www.mobilegamesawards.com
👉🏻 Pocket Gamer Party Cologne 2024 - https://www.eventbrite.co.uk/e/pocket-gamer-party-cologne-2024-tickets-927776854547
👉🏻 PocketGamer.biz MasterClass - https://www.pocketgamer.biz/announcing-the-pocketgamerbiz-masterclasses-summer-2024-programme/
👉🏻 Story Mode Podcast - Tips on how to use game PR to drive success from Craig Chapple from PocketGamer.biz - https://www.youtube.com/watch?v=DMhCLqXMzbk -
AdQuantum’s Sergey Sukhov On Strengthening Ad Network Bonds for Better Performance
For smaller studios, building long-term relationships with ad networks is crucial. This means asking the right questions, leveraging the right data, and utilising all available resources effectively. Sergey Sukhov, Chief Business Development Officer at AdQuantum—a performance marketing agency that offers unique support to smaller game studios on top of traditional UA services—offers his advice for nailing all three in this episode. Alongside our hosts, Peggy Anne Salz and Brian Baglow, Sergey shares exactly what studios should bring to the negotiating table and how to obtain the right data from ad partners to know for certain whether to keep or kill your game. What's more, he breaks down Ad Quantum's bespoke solutions tailored to studios of all sizes and the creative format that outperforms all others.
CHAPTER TIMESTAMPS
00:00 - Intro
02:17 - What does AdQuantum do?
04:35 - Tactics and questions for smaller studios
10:20 - Studios biggest challenges
12:15 - Navigating negotiations
15:20 - Building relationships with ad networks
20:35 - Get creative about creatives
24:15 - Formats that perform well
26:08 - AI for measurement
28:28 - Metrics that matter
30:00 - Emerging trends
32:20 - Favourite games Q&A
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** Let's Connect **
👉🏻 Twitter - https://twitter.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event -
Week in Mobile Games E20 - How to survive to 2025
Craig Chapple, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.
We cover the big takeaways from the Develop: Brighton conference with advice on how studios can survive to 2025, and ask whether web3 gaming is still all talk.
** Let's Connect **
👉🏻 Twitter - https://twitter.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
👉🏻 Pocket Gamer Connects - https://www.pgconnects.com
👉🏻Pocket Gamer Mobile Games Awards - https://www.mobilegamesawards.com
👉🏻 Pocket Gamer Party Cologne 2024 - https://www.eventbrite.co.uk/e/pocket-gamer-party-cologne-2024-tickets-927776854547
👉🏻 PocketGamer.biz MasterClass - https://www.pocketgamer.biz/announcing-the-pocketgamerbiz-masterclasses-summer-2024-programme/ -
Inside Nostra's Game-Changing Lock Screen Experiences
Whether it’s webshops, alternative app stores or multiplatform, the race to find more ways to get your game in front of more users is real—and so is the competitive edge you achieve if the channels you choose put the player experience first. In this episode, we zoom in on InMobi Group’s Nostra, a platform revolutionising game publishing and development in Southeast Asia and India by creating snackable, instant gaming experiences—all on your phone’s lock screen. It’s a unique offering and a crowd-pleaser, according to the numbers. Nostra, powered by the Glance, dominates the region, boasting a roster of 500+ games and 100M+ monthly active users. Deepak Venkatramani, Vice President of Business & Operations at Glance, steps onto the show this week to tell Peggy and Brian how Nostra offers any game access to players anywhere in the world, allowing them to scale fast and win big. Felicity, a studio that gained 1M+ MAUs with a three-person team, shares its success story with Nostra. Felicity Founder and CEO Anurag Choudhary joins the episode to share how Nostra’s rapid feedback features and fee-free access to players across the globe literally change the game for his studio and hundreds more across the globe.
CHAPTER TIMESTAMPS
00:00 - Intro
03:55 - What is Nostra?
08:00 - How lock screen gaming increases engagement
10:00 - Nostra scaling games
14:15 - Rapid feedback affecting process
18:00 - Impact on developer ecosystem
22:20 - What makes Nostra different?
25:24 - Going global
28:50 - Expanding the pie
33:24 - Advice for smaller studios
35:00 - Favourite games Q&A
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** Let's Connect **
👉🏻 Twitter - https://twitter.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event
Customer Reviews
Games industry insiders!
This is an informative new podcast from the folk behind the go-to business site for the mobile games industry. The editors know their stuff - and each episode takes you behind the scenes in the world of making global games thanks to some insightful guests.
Great way to stay in touch of mobile games industry news
Enjoyed Brian’s soothing hibernian tones, some useful news updates and interesting to hear from industry insiders.