In Growth We Trust: Marketing | Growth | Startups

Yoann Pavy and Jake Mayell
In Growth We Trust is a growth marketing podcast hosted by Yoann Pavy and Jake Mayell. Weekly guest interviews, plus shorter deep-dive episodes about online distribution, viral loops, network effects, content, and startup growth.
Jake & Yoann started working together 10+ years ago doing Facebook Ads at first. Now they’re doing a podcast together. They love startups, growth, and marketing, so why not?

All Episodes

In this episode, the hosts had a great chat with Beth Carter from Flexa, a flexible working platform, discussing the future of work and flexible working from an employer's perspective. They touched on SEO, growth strategies, and effective webinar practices. Tune in for insights on work flexibility and more! Chapters 📌  [00:00:00] Intro [00:06:38] Climate-focused podcast. [00:09:34] Flexible working. [00:13:13] Social media algorithm changes. [00:18:05] Marketplaces growth and supply side challenges. [00:21:27] Webinars as lead magnets. [00:27:25] Selecting ideal clients for Flexa. [00:29:08] Workplace inclusivity for people with disabilities. [00:33:46] Return to office mandates. [00:37:06] Challenges in balancing work and family. [00:41:58] Active feedback for business improvement. [00:46:39] SEO and Organic Traffic. [00:49:51] Gender pay gap bot. [00:53:08] Angel investment and career paths. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠⁠⁠Beth Carter⁠ on Linkedin 👉 Jake Mayell on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann Pavy on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you next week!

E

Jun 25

55 min 9 sec

On this episode, Cedric from PhotoRoom joins the podcast to discuss their AI photo editing app. PhotoRoom, a VC-backed startup with over 100 million downloads, specializes in AI background and product photo editing. Cedric leads paid acquisition at PhotoRoom, highlighting the app's unique ability to provide 30 different AI backgrounds in just four seconds, setting it apart from competitors like Canva. Tune in to learn more about the innovative features and success of PhotoRoom in the App Store. Chapters 📌  [00:00:00] Intro [00:01:06] AI photo editing technology. [00:03:57] Pumping out creative for success. [00:08:21] Winning Ad Metrics. [00:12:00] Ad testing process. [00:16:55] Top performing baby theme creative. [00:17:30] Marketing with influencers and ads. [00:23:55] Creative testing in advertising. [00:25:32] Creative advertising strategies. [00:30:13] Content creation and platform diversity. [00:33:56] Learning to code in marketing. [00:38:06] Automating ad variations. [00:39:40] Automating marketing processes. [00:44:32] Attribution challenges in marketing. [00:45:27] Creative content strategies. [00:49:13] A first podcast experience. 🖇 Follow links 🖇 👉 ⁠⁠⁠Cedric Yarish on Linkedin 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you next week!

E

Jun 18

49 min 51 sec

In this episode, the hosts of "In Growth We Trust" are live at Money 20/20 in Amsterdam with Irina, the Chief Marketing Officer of an open banking platform called Volt. They discuss the significance of the event, the marketing strategies for businesses with large booths at conferences, and the measurement of marketing returns. Tune in to hear insights from the event and learn about the world of fintech from industry experts. Chapters 📌  [00:00:00] Intro [00:01:36] Marketing return at fintech events. [00:05:15] Face-to-face interactions at events. [00:10:28] Multi-touch marketing strategies. [00:11:18] Using podcasts for growth hacking. [00:15:40] Utilizing Podcasts in Marketing. [00:21:22] B2B influencer-creator strategy emerging. [00:24:44] Ghostwriting social media strategies. [00:28:31] Appreciating the Role of Marketing. [00:30:14] PR strategies for startups. [00:35:41] AI tool for website analysis. [00:40:02] Direct marketing and branded merch. [00:41:06] Unique Merchandise Ideas. 🖇 Follow links 🖇 👉 ⁠Irina Chuchkina on Linkedin 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

E

Jun 11

42 min 58 sec

In this episode, the hosts discuss the challenges of marketing job descriptions and the unrealistic expectations placed on marketers. They explore how being responsible for multiple tasks can lead to being fired for not excelling in each area. The conversation highlights the need for companies to consider the workload and expertise required for marketing roles. Tune in for a candid discussion on the complexities of marketing roles in the industry. Chapters 📌  [00:00:00] Intro [00:00:20] Crazy marketing job descriptions. [00:03:50] Lead magnets and SEO insights. [00:09:16] QR code mishap and stickers. [00:11:50] Marketing, et cetera. [00:16:43] The evolution of middle management. [00:21:01] Specialized roles in marketing. [00:23:13] Job description challenges. [00:28:51] Job description teardown segment. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

E

May 30

29 min 48 sec

In this episode, the hosts are joined by Josh from Ballpoint, a growth marketing agency. They discuss various topics including the challenge of making people aware of a solution when they are only aware of the problem briefly, direct mail strategies, and creative approaches to paid ads. They also touch on the early days of a blood test company, Thriva and their experience at Money 2020 in Amsterdam where they will be doing live podcast recordings. Tune in for insightful discussions and interesting insights! Chapters 📌  [00:00:00] Intro [00:00:34] The challenge of awareness. [00:07:11] The Wine List. [00:09:22] Starting an agency. [00:12:33] Building a strong network. [00:16:34] Evolution of paid social marketing. [00:22:20] Working with content creators. [00:25:43] AI-generated content quality. [00:28:17] Offline marketing strategies resurgence. [00:32:04] Inserts and door-to-door marketing. [00:37:02] User research challenges. [00:39:44] Being literal in advertising. [00:46:30] Understanding why your customer buys. [00:46:51] Importance of customer interviewing. [00:52:38] Customer feedback for growth journey. [00:54:23] Wine marketing strategies. 🖇 Follow links 🖇 👉 Josh Lachkovic on Linkedin 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

E

May 23

58 min

In this episode, we discuss the major announcement from OpenAI about ChatGPT-4o from Omnimodal. We reflect on how this advancement in AI will impacts our work and daily lives, recalling a comparison we made in a previous episode about AI becoming a companion like in Spike Jonze's film, HER. We express our amazement at the rapid progress of AI technology and its implications for the future. Chapters 📌  [00:00:00] Introduction [00:05:31] Let's talk ChatGPT-4o. [00:10:06] Live Translation Technology. [00:11:23] Learning through AI advancements. [00:18:00] AI website behavior monitoring. [00:22:36] AI in customer service. [00:26:30] Artificial Intelligence and Job Evolution. [00:28:01] The future of AI in marketing. [00:33:35] AI companion for elderly people. [00:37:08] The future of AI. [00:40:47] Listener feedback via DMs. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

E

May 16

39 min 53 sec

This week on the podcast, we had Nathan Hudson from Perceptycs, a growth marketing agency, sharing insights on user acquisition, customer research, optimization, and attributions for beginners. We also delved into creative testing and the relevance of user-generated content (UGC). Join us for an engaging discussion and anecdotes from Nathan's experience in the industry. Chapters 📌  [00:00:00] Intro [00:01:23] The death of UGC. [00:06:01] App experts community at App Promotion Summit. [00:10:31] Marketing in martial arts and music. [00:16:33] Attribution challenges for app clients. [00:18:32] App campaign budget challenges. [00:22:19] Mobile App Advertising Strategies. [00:26:00] Unrealistic expectations from investors. [00:30:01] Payback period and business models. [00:35:28] Attribution challenges in mobile apps. [00:38:26] The importance of looking at the macro results. [00:41:22] Customer research for funnel optimization. [00:43:59] Paywall optimization strategies. [00:48:59] AI integration in feedback process. [00:50:28] UGC and Creative Mix. [00:56:30] Move fast and break shit. [01:00:08] Influencer marketing challenges. [01:01:45] Influencers impact on consumer behavior. 🖇 Follow links 🖇 👉 Nathan Hudson on Linkedin: https://www.linkedin.com/in/nathan--hudson/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

E

May 8

1 hr 4 min

This week on the podcast, we had John Hills from Crowdcube discussing the world of crowdfunding and its impact on marketing. We delved into the benefits for businesses, the challenges of raising funds in a tough market, and the unique approach of using a massive mailing list for marketing. Tune in for valuable insights and a laid-back chat to ease back into the swing of things after a short break. Chapters 📌  [00:00:00] Introduction [00:00:31] Crowdfunding in the podcast industry. [00:06:12] Crystal ball logo discovery. [00:07:57] Sauna experiences in different cultures. [00:14:19] Building marketplace supply and demand. [00:17:29] Crowdfunding strategies for businesses. [00:20:10] Crowdfunding strategy insights. [00:23:51] Funding for startups and traction. [00:26:33] Crowdfunding and marketing strategies. [00:31:04] Crowdfunding as a marketing channel. [00:33:18] Co-owners driving more referrals. [00:36:20] Loyalty programs in business. [00:40:50] AI in cancer detection. [00:45:36] Marketing strategies for growth. [00:49:09] Creative Direct Mail Strategies. [00:51:53] The impact of macro events. [00:53:48] Doubling down on owned media. 🖇 Follow links 🖇 👉 John Hills on Linkedin: https://www.linkedin.com/in/john-hills/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

E

Apr 30

59 min 54 sec

After a three-week hiatus, the hosts are back with a mix of humor and self-deprecation. They discuss their recent recording mishaps and share excitement about attending an app promotion summit. Listeners are invited to meet them at the event to receive a hat if they show they listened to the episode on the same day. Tune in for a chance to snag a limited edition hat and witness the hosts' quirky way of restarting the podcast. Chapters 📌  [00:02:23] App Promotion Summit - User acquisition panel discussion. [00:06:47] Screen time awareness. [00:10:16] The story of Blackberry. [00:16:17] Gymshark and Nike comparison. [00:19:44] Cult brands in niche markets. [00:24:15] Yardsale: Skateboarding brand success secrets. [00:26:47] The impact of venture capitalism. [00:28:31] Carving out a niche. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

E

Apr 25

30 min 9 sec

In this episode, we sit down with Hannah Parvaz, an expert in app marketing and tracking, who recently started her own agency, Aperture. We delve deep into app tracking, measurement, creativity, and more. The conversation covers topics like optimal placement of the ATT pop-up in apps, app product page strategies, web funnels, and navigating attribution challenges. Listeners can expect to gain valuable insights and tips on app marketing from this engaging and informative discussion. Chapters 📌  [00:00:00] Introduction [00:00:50] App marketing and tracking insights. [00:07:47] Music as part of daily life. [00:09:00] Transitioning from full-time work. [00:14:46] Transitioning from free to paid. [00:18:29] Focusing on creative post 2021. [00:22:34] Sneaky ways around data tracking. [00:24:54] Privacy vs. Apple's intentions. [00:29:12] App Tracking Transparency challenges. [00:31:21] Spotify vs. Apple pricing. [00:36:49] App installation to open drop rates. [00:40:53] Optimizing app installation strategies. [00:43:44] Facebook's aggregated event measurement optimization [00:47:55] App acquisition campaign changes. [00:49:32] Adapting to changing advertising strategies. [00:55:48] UGC and advertising trends. [00:59:25] AI-generated UGC ads. [01:00:13] AI in content creation. [01:04:22] Information overload and app campaigns. 🖇 Follow links 🖇 👉 Hannah Parvaz on Linkedin: https://www.linkedin.com/in/hnpvz/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

E

Mar 26

1 hr 5 min

Join us in this episode as we dive into a strategy for business growth. With no guest this time, we explore the initial stages of idea generation and kickstarting growth for businesses. Grab your notepad, join the conversation, and maybe even enjoy some chocolate buttons and beer along the way. Tune in for valuable insights and a casual chat about the journey of business growth. Chapters 📌  [00:00:00] Introduction [00:01:54] The challenge of growth strategies. [00:05:35] A growth experimentation team. [00:08:25] Growth team challenges and biases. [00:12:25] Understanding North Star metrics. [00:15:48] Four Core Pillars for Scaling. [00:20:33] Importance of sales funnels. [00:24:17] Core funnel events. [00:28:01] Focus on impactful changes. [00:30:21] Prioritizing experiments based on insights. [00:34:13] Utilizing existing customers effectively. [00:36:22] Leveraging Snapchat for growth. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

E

Mar 20

39 min 23 sec

This week we speak with a certified full-stack growth marketer. We had a great conversation with Jake Madoff. We talked about the future of marketing, including the existence of search results pages, brand awareness campaigns on Instagram, and the evolution of online and offline shopping. Tune in for a mix of engaging discussions and valuable takeaways from this episode. Chapters 📌  [00:00:00] Introduction [00:00:56] Future of marketing trends. [00:04:28] Full-stack growth marketing strategies. [00:10:12] The future of ad platforms. [00:14:25] Always be testing. [00:19:34] Push notifications and advertising. [00:20:21] Google as the new God. [00:27:02] Is Organic Dead in SEO? [00:30:11] The future of fashion shopping. [00:31:53] DTC brands facing challenges. [00:35:35] Moving towards omni-channel marketing. [00:39:16] Subscription overload in marketing. [00:44:04] Creative use of organic content. [00:47:15] Humor in Social Media Marketing. [00:52:17] Building brand awareness in feeds. [00:56:49] Direct response TV advertising. 🖇 Follow links 🖇 👉 Jake Madoff on Linkedin: https://www.linkedin.com/in/jake-madoff-8a191070/https://www.linkedin.com/in/jake-madoff-8a191070/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

E

Mar 13

59 min 1 sec