Bytro Live: The Home of Grand Strategy Games & innovative TikTok UA approach
two & a half gamers
Jun 20
54 min 2 sec
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Guests: Julian Werner, Jan-Michel Saaksmeier
Youtube: https://youtu.be/oUjBwWHGSGw Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic intro 01:00 Introduction to Bytro and Grand Strategy Games 06:09 The Unique Combination of 4X and Battle Royale 13:08 Bytro's Niche Appeal and Lack of Direct Competitors 15:55 Exploring New Onboarding Methodologies 23:04 Advertising on TikTok and Bold Marketing Strategies 25:25 Balancing Innovation and Niche Appeal 26:30 Maximizing Monetization with Rewarded Ads and Speed-ups 27:05 Tailoring the Gaming Experience with LTVs and Segmentation 29:30 Leveraging TikTok for Creative Advertising 30:17 The Importance of Web and Mobile Platforms 31:44 The Power of Influencer Marketing 33:19 Transitioning to a New Game Engine 34:39 Managing Community Expectations 45:21 Upcoming Game Releases and Hiring Opportunities --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Bytro specializes in grand strategy games with a unique combination of 4X and Battle Royale elements. It started as a browser games company and has expanded to mobile. Bytro collaborates with other studios to explore new onboarding methodologies and is working on implementing mini-game tutorials and a hero collection meta-game. They face the challenge of balancing innovation with maintaining their niche appeal. Rewarded ads can be a valuable tool for monetization, especially when combined with an inventory system that offers speed-ups. Leveraging LTVs can help tailor the gaming experience for different types of users, such as providing extra boosters for non-IAP players or players from tier 2 and tier 3 countries. TikTok is a powerful platform for creative advertising, and leveraging UGC (user-generated content) can be highly effective. The web platform is still relevant for game monetization, but the price situation and native advertising platforms can be challenging. Influencer marketing can provide access to incremental audiences and is becoming increasingly relevant as more influencers emerge. Transitioning to a new game engine can be a significant step up, especially in terms of presentation and user experience. Managing community expectations during transitions and updates is crucial to maintaining player engagement and revenue. The company is hiring for positions in monetization and game design. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai