the strategist 100

The Strategist Sleep 100

A sweeping guide to getting a good night’s sleep.

Photo-Illustration: The Strategist; Photos: Retailers, Getty
Photo-Illustration: The Strategist; Photos: Retailers, Getty
Photo-Illustration: The Strategist; Photos: Retailers, Getty

There are few feelings more universal — and truly horrible — than tossing and turning at night. That’s why it’s literally my job to find and recommend products that might help you fall (and stay) asleep. And between myself and the rest of the Strategist staff, we’ve tested a lot of sleep stuff: Since 2018, we’ve slept on more than three dozen mattresses and more than 20 types of linen sheets. We’ve asked hoteliers to share their secrets for keeping their bedding crisp, conducted extensive research on the best blackout curtains, and gone deep on blue-light-blocking glasses to help you wind down. The result is a deep catalogue of things to help you sleep better, including essentials like pillows and duvet covers and more niche items like the weighted dinosaur stuffed animal that I now can’t sleep without.

Here, with the Strategist Sleep 100, I’ve scoured our archive to help you attain deep-REM-and-drool levels of conked-out bliss. Each person sleeps a little differently — some people run hot, some sleep on their side or back, some snore, some share a bed with someone who snores — so I’ve done my best to find options for everyone (though there are certain items that tend to suit most types of sleepers, including our favorite mattress and an over-the-face pillow that at least three celebrities have told us they can’t live without). I’ve also included a few travel-specific products, like our best-in-class travel pillow and a few extra inches of airplane legroom in the form of a padded foot sling. And I consulted our expert home writers to find a genuinely beautiful weighted blanket, a stylish bedside lamp, and a few charming nightlights with great form and function.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

Additional reporting by Latifah Miles.

The Strategist Sleep 100