Joep De Caluwé

Main Achievement of the Year at BKD Express: Launching the BKDgo! VAN-Sharing App When I joined BKD Express car rental, our main customer issues were: - Service availability only during office hours - Minimum rental period of 2 hours - €500 deposit required - Slow website - Only available in Dutch - Clients had to visit the office to rent a van So, what have we achieved now? - 24/7 availability for van and truck rentals - Everything can be done through the app; no office visits are needed - No deposit required - Minimum rental period - 10 minutes - 13+ locations (and still expanding) - Available in both English and Dutch, with French coming soon I did all the copywriting myself, including the Dutch version, which was a personal challenge for me. → Enjoy www.bkdgo.com #Innovation #CustomerSuccess #AppLaunch #TechAdvancement #24_7Service #DigitalTransformation #CustomerExperience #NoDeposit #GlobalExpansion #MultilingualSupport #SeamlessRentals #LogisticsSolutions #BusinessGrowth #TransportationTech #VanSharing #BKDExpress #RentalRevolution #Efficiency #ClientSatisfaction #FutureOfRentals

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My summary of the first keynote at WordCamp Europe 2024 with Juliette Reinders Folmer and Joost de Valk about sustainable open source. Key Topics: - Dependency Risks and Business Impact - Funding and Supporting Open Source - Maintainer Responsibilities and Challenges - Corporate Social Responsibility and Open Source #WCEU2024

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Wow! Just discovered clients let me (🐔) spend €100.000> yearly on link building. Why? 👉🏻 My clients often don’t create content that is interesting enough to attract organic links with. 👈🏻 While they frequently expect higher rankings as soon as possible… This is why I see link building as an amazing way to jumpstart the SEO process. Here are some of my favourite platforms to work with: backlink.nl WhitePress® Popi B.V. Bazoom Group MotherLink Do I like this practice? I see it as a necessary evil. 👿 I prefer to work with companies that have stories worth telling and a well-thought-out PR strategy. This allows them to effectively communicate their narrative to the appropriate audience, which will get them the right backlinks along the way. Does this mean we need to manually reach out to the right media within your niche? Certainly not! Life's too short. Consider tools like Respona, which offers outstanding outreach capabilities and provide a quick fix to make PR scalable again. #SEO #PR #backlinks #linkbuilding

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On May 16th at the Main Capital Partners Benelux event I will give my view on what value the marketing discipline contributes to the growth of every B2B software companies. Whether you are in an early stage or later stage of your lifecycle as a SaaS company or focusing on smaller or larger companies, the essentials remain the same how to make impact with marketing. I will share some insights in my journey as a CMO at Sendcloud which I recently joined. Where are we today and how will marketing push the business to our next stage of accelerated growth. Learn about in- and out-of-market audiences and the right balance between brand building and demand generation. What are the key marketing metrics that tells you as an organization if you are in track? See you there! #brandbuilding #demandgeneration #b2bmarketing #saas

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Did you know that ISPs might be clicking your ads? An ISP, or Internet Service Provider, provides individuals and organizations access to the Internet. Typically, these would be: - Ziggo or KPN (in the Netherlands) - Deutsche Telekom or Vodafone (in Germany) - Orange or SFR (in France) - BT or Virgin Media (in the UK) However, as shown in the image below, there are 347 clicks coming from other ISPs, also known as datacenters, which are 100% suspicious. These datacenters are scraping and connecting through VPNs for various reasons. Here's a quick stat recap: - 347 clicks - €2.03 ECPC - €704.41 spent on scrapers These numbers can be minimized. Using tools like ClickPatrol can help, but the main point is to fix this issue. And we're only talking about ISP detection here, not the other 799+ datapoints ClickPatrol uses. Spend your money wisely. Want to start saving on your Ad Spend? ClickPatrol.com is here to save money and gain more insights. Start our 7-day free trial. #googleads #ppc #sea

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We trained 475 ING employees and achieved 87.9% more conversion. That's pretty clear ROI I would say. It's never been more important to continue developing (digital) skills: ✔ AI is developing faster than ever ✔ New tools, technology and emerging channels ✔ Purchasing behaviour is rapidly changing ✔ Gen Z is entering the workforce So it's up to you and your organization to upskill, keep sharpening your strategy and implement the best knowledge out there. There's a structured way to stay competitive: > Identify the skills your team(s) need > Create a custom learning programme > Give everyone access and get everyone excited > Set up live sessions & workshops to implement the learnings > Run experiments, iterate and scale up > Continuous monitoring, evaluation & improvements That's the process we followed with ING that brought them such massive success. We also did this for Inchcape Digital, Unilever and Rabobank. Curious to know more? Let's talk. Reach out to me for more case studies or just to chat about the options. #socialselling #sales #growth

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"🏀Samsung's Slam Dunk: New AI Tool Gives Dutch 3x3 Basketball Team an Edge at the Olympics! 🥇 💡Samsung recently unveiled its latest AI-powered sports analytics tool, ShotControl, developed in collaboration with Cheil Benelux. This ground-breaking tool is set to change the game, already proving a game-changer for the Dutch 3x3 Basketball team at the Olympics. 🤔 Mixing technology and sports always offers fascinating outcomes, and this combination by Samsung is nothing short of that. It's an intriguing indication of how far tech can push sporting performance and strategy planning. 🌍 The technology undoubtedly has the potential to revolutionize the sports industry. For any business working in sports analytics, this is a wake-up call: AI isn't just in the realm of tech giants. It's filtering into every single industry, changing the way we work, play, and compete. What are your thoughts on this surprising AI-sports interaction and its implications for various industries? Share your insights in the comments.💬 For more exciting AI news, sign up for my FREE newsletter, The Real World AI: https://lnkd.in/e5jBQ5ev 👈"

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🧠🤓 Want to win on marketplaces? Then you must read this interview!  We're excited to share that Emile Valkestijn ✪, part of our 10XCREW team, has been featured in an expert interview on bol! Emile discusses key strategies for scaling e-commerce businesses and the importance of understanding customer behavior. His insights are a testament to our commitment to driving growth and innovation in the e-commerce space. Read the full interview here 🚀 https://lnkd.in/eBpaE3Vs #Ecommerce #ExpertInsights #10Xcrew #CustomerExperience #GrowthStrategies

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🚀  𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞 𝐀𝐥𝐞𝐫𝐭  🚀 📅 Start Date: 1-08 🕰️ Duration: 31-12-24 🔄 Extension: Yes 📍 Location: Utrecht, Hybrid ⌛ Intensity: 32-40 hours per week 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞 This Product Team aims to help their customers meet their needs by being as relevant as possible on the Top & Flexbanners with different types of content (Sales, Awareness, Loyalty, AVB), providing each customer with the most personalized experience based on their unique characteristics. 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 🚀 Building a personalization engine for the banners on the homepage. ⚡ Putting models into production with a response time that can be measured in milliseconds (100-200), specifically multi-armed bandits. 𝐒𝐤𝐢𝐥𝐥𝐬 & 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 - Practical machine learning experience with Python (scikit-learn, TensorFlow, PyTorch). - Knowledge of reinforcement learning systems (contextual and non-contextual bandits). - Ability to read and understand Kotlin code. - Good working knowledge of Google Cloud Platform or equivalent technologies. Interested? Send me a DM #machinelearning #datascience #freelance #zzp #contracting

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𝗧𝗵𝗲 𝗖𝗔𝗖 𝗖𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗶𝗼𝗻: 𝗜𝘁'𝘀 𝗦𝗶𝗺𝗽𝗹𝗲𝗿 𝗧𝗵𝗮𝗻 𝗬𝗼𝘂 𝗧𝗵𝗶𝗻𝗸! Calculating your Cost of Acquisition (CAC) is really simple: total customer acquisition costs divided by the number of new customers acquired in a specific timeframe. For example, if you spend £10,000 on marketing and sales in a quarter and acquire 50 new customers, your CAC is £200 per customer. Unfortunately for some of you this figure will be more frightening than that one! The challenge is calculating your costs. You should include salaries in these areas, benefits, cars, marketing costs such as advertising, design, copywriting etc. Work on everything on a year-long cycle. This will match your financial year, salary year and so on. Why is it important? 🔸Because creating extra business with a high CAC eats into your profit.  🔸Because your sales target, sales and marketing teams and related costs might not be in line.  🔸Because you need the lowest possible CAC per client. If you would like some free advice on your cost of acquisition, or even calculating your average LTV of your client order book, which is the next step, DM me and I can help you. Here is a guide that will help you out? https://lnkd.in/g7-VtCJb

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Time for a shout-out! Want to merge HubSpot duplicates in bulk? You should check out Koalify! The other day I was talking to Jonas De Mets and got super impressed by what he and Tim Coppieters are building; Check out their video below to see how you can bulk merge duplicates in HubSpot 👇 My own use case: target account lists for ABM campaigns often contain duplicates since companies are pulled in from different data points and providers One of the big headaches in ABM is getting to a clean target account list. And Koalify supports that process perfectly 👌 And at a very interesting price point too. The 1st 10K records are free. After that, the 𝘢𝘯𝘯𝘶𝘢𝘭 investment is only €60 for 10K records. Talk about getting a bang for your buck 💥 Keep doing what you doing Jonas and Tim, you're providing immense value for the HubSpot ecosystem! How are you handling HubSpot duplicates? Please educate us in the comments or let us know what you think about a solution like Koalify! 🙏 #HubSpot #ABM  

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🌟 𝟱 𝘽𝙚𝙣𝙚𝙛𝙞𝙩𝙨 𝙤𝙛 𝙐𝙨𝙞𝙣𝙜 𝙖 𝘾𝙍𝙈 𝙛𝙤𝙧 𝙊𝙥𝙩𝙞𝙢𝙖𝙡 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙂𝙧𝙤𝙬𝙩𝙝! 🌟 Running a business is exciting, but let's face it – juggling tasks can be overwhelming. It’s time to use an optimized CRM (Customer Relationship Management tool) as your secret weapon and with The Toolkit the possibilities are endless! 🚀 📊 𝟭. 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗖𝗵𝗮𝗼𝘀: Tired of scattered spreadsheets? A CRM centralizes your data, making customer info, interactions, and deals easy to manage. ⏰ 𝟮. 𝗧𝗶𝗺𝗲 𝗦𝗮𝘃𝗶𝗻𝗴𝘀: Say goodbye to manual data entry and hello to automation! The Toolkit streamlines tasks, so you can focus on what moves the needle. 💬 𝟯. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗠𝗮𝗴𝗶𝗰: Tailor your interactions effortlessly. With customer insights at your fingertips, you can create meaningful connections that convert. 📈 𝟰. 𝗦𝗮𝗹𝗲𝘀 𝗕𝗼𝗼𝘀𝘁: Track leads through the sales pipeline with ease. Opportunities won't slip through the cracks, and deals can be sealed faster. 🧠 𝟱. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Data is your ally. Analyze trends, make informed decisions, and fuel business growth like never before. 🛠️ The Toolkit takes CRM to a whole new level, amplifying its benefits and supercharging your business journey. Ready to optimize your time and energy? Let's chat!

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𝗛𝗮𝗽𝗽𝘆 𝗙𝗿𝗶𝗱𝗮𝘆! Did you know that 𝟰𝟬% 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘀𝗮𝘆 𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗥𝗢𝗜 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 𝗶𝘀 𝘁𝗵𝗲𝗶𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲? In a world where data-driven decisions rule, showcasing the true impact of our efforts can feel like a never-ending puzzle. But fear not! Together, we can turn this challenge into an opportunity. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝘁𝗶𝗽𝘀 𝘁𝗼 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗢𝗜 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆: 𝟭. 𝗦𝗲𝘁 𝗖𝗹𝗲𝗮𝗿 𝗚𝗼𝗮𝗹𝘀: Define what success looks like. Is it increased sales, more leads, higher web traffic, or something else? 𝟮. 𝗧𝗿𝗮𝗰𝗸 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗠𝗲𝘁𝗿𝗶𝗰𝘀: Identify key performance indicators (KPIs) that align with your goals, such as conversion rates, customer acquisition costs, and customer lifetime value. 𝟯. 𝗨𝘀𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗧𝗼𝗼𝗹𝘀: Leverage tools like Google Analytics, CRM systems, and marketing automation platforms to gather data and insights. 𝟰. 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗠𝗼𝗱𝗲𝗹𝘀: Implement multi-touch attribution to understand how different channels contribute to your marketing success. 𝟱. 𝗥𝗲𝗴𝘂𝗹𝗮𝗿 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Create regular reports to monitor progress and adjust strategies as needed. Join the conversation and share your strategies for measuring ROI. Let's learn from each other and elevate our marketing game! 📈💡 And have a great weekend! #Marketing #ROI #factsforfriday

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Is it just me, or is Meta's attribution getting better? 🤔 We integrate Triple Whale with our partners whenever we can, but it's not always possible with custom webshops. Take, for example, the webshop below, which uses a relatively unknown platform. Because of this, we couldn't implement Triple Whale and had to rely solely on Meta's API. The client's team took the initiative to analyze the attributions daily for 30 days. And guess what? The results were off by only € 9,95! 🎯 This got me thinking – are we the only ones noticing improvements with Meta's API? Or have others had similar positive experiences? Of course, it's worth mentioning that for 8 out of 10 webshops, Meta's attribution still leaves much to be desired. But when it works, it really works. 😉 So, what's the takeaway here? Even with the best tools, sometimes you need to get creative and adapt. In this case, a dedicated team effort to manually track and verify attributions paid off big time. I'd love to hear from others who have had similar experiences. Are you finding Meta's attribution to be more reliable lately, or is it still hit or miss for you?

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New partner in town! For the past years, I have acted as an independent marketing and strategy professional, also known as a Fractional CMO. Assignments that fit my profile range from setting up marketing roadmaps to develop brands and teams into new territories. Always with a hands-on approach. Think adapted business models to incorporate a stronger digital footprint, and revamping brands and their user journeys to improve client base, turnover, margins etc. Over the past decades, I have worked in and owned an agency, been a client and brand owner, and even completed a stint in the international world of media and advertising. "Where do I fit in?", "How can I show my added value?", "Where can I find peers who add value in competence and understand the dilemmas I face?" Do these questions sound familiar? I had them too, and I am proud to say that I have found my people. Over time, I realised that my passion and strengths lie in working with people. Sometimes this involves leading a team on a mission; at other times, it is about doing your work knowing there are people who have your back. When discussions began late last year, David Linssen, Reinier Ladan, and Antoine Demmenie explained their vision of what Kirk & Blackbeard should become. It felt like coming home. In conversations with them, I felt they had lived my experiences and worked on my projects. Combining Kirk (data-driven and business-minded) with Blackbeard (a pirate, strong-headed, and a leader) resonated deeply with me. Being able to share my challenges and ask for support in a team of like-minded people (now eight) makes you feel rich beyond wealth. We work individually on projects or take on projects as a team. Examples of the team's expertise include: Product Management, CTO/Tech Lead, UX-UI, Service Design, Stakeholder Management, Go-to-Market Strategy. Examples of brands and projects the team has worked on: Building the Dutch “Coronamelder”, Symphony.live, Wink, Elsevier Health Hub, Utrechtzorg, Pathe Thuis, Zorg bij Jou, Translink, Schiphol, ING. My current assignment is set to end in October. I look forward to talking to you about projects that require digital leadership, business acumen, and more. #marketing #strategy #people #performance cc Younes Riad Joost Holthuis Andreas Willemse

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AI is hooooooot! 🔥 And many brands know that. Wondering how you can integrate this into your campaigns? Check out how these brands are riding the wave of this innovative marketing strategy. 👀 #ArtificialIntelligence #MarketingCampaign #SocialMediaInspiration

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Broad match isn’t your enemy… Here’s why: More and more case studies are being published about the fact that broad match works better in some cases. Within the Amplifize Manager, 4/4 recent experiments showed an improvement in both ROAS and CPA when broad match is used in combination with smart bidding. We did, however, make sure that Google was steered in the right direction: We treat our negative keyword lists like they’re the end of all. Honestly, we see a big increase in overall account performance when we use negative keywords lists and update them regularly. In all cases, we didn’t just went all over board: We set up designated experiments where we test 50% of budgets towards all-broad and leave the other 50% for the old strategy. This is the way we saw the increase in ROAS and CPA. Also, these were matured accounts: In all these accounts we had AT LEAST 30 conversions in the last 30 days, giving the algorithm enough data to steer on. So, if you have some conversion data, you use smart bidding, you make good use of negative keywords and you are up for an experiment, set one up. 50% towards all-broad. You won’t regret it! What are your thoughts on automation in digital marketing nowadays?

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WOW, what an opening speech at SERP Conf. We all were blown away by Wijnand Jongen, President of Ecommerce Europe - the EU association representing 150,000+ companies selling goods and/or services online to consumers in Europe (including 24 national associations and 22 European countries). He shared his predictions based on #data about “The Future of #Shopping in a #Connected World.” - What is the #circular-retail paradox? - What are the 7 'do's' for #retailers? - How are ChatGPT, VR / AR, and voice search shaping the e-commerce industry? #SERPConf2024  #SERPConf2024International

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