Meta changes AI labels on Instagram and Facebook after backlash

Here's how AI content will be labelled.
By Meera Navlakha  on 
A still of the Instagram app with an AI label.
Credit: Meta.

Meta has already changed how AI-generated content is labelled on its platforms like Instagram and Facebook.

In a statement released on July 1, the tech giant said it relied on "industry standard indicators" to make an informed decision on how to approach AI content. Previously, the label read "Made with AI", but will now say "AI Info", a broader title to encompass how AI is used to create photographs and videos posted on Meta apps.

The change comes after backlash from creatives and photographers, and general user confusion, about what "Made with AI" actually means on Meta platforms.

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"Like others across the industry, we’ve found that our labels based on these indicators weren’t always aligned with people’s expectations and didn’t always provide enough context," reads the updated blog post.

The new label will indicate content made and/or modified with the use of AI.

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Meera Navlakha
Culture Reporter

Meera is a Culture Reporter at Mashable, joining the UK team in 2021. She writes about digital culture, mental health, big tech, entertainment, and more. Her work has also been published in The New York Times, Vice, Vogue India, and others.


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