Albert DeVoor first appeared as a business representative for Interlocking Technologies, buying the Fantastic Four from Reed Richards when they were running low on money. However, this was merely a part of a larger scheme by Arkon which involved pitting the armies of three worlds (Earth-616, Earth-A, and the Fifth Dimension) against each other.^[1]

DeVoor later created a business model with his Earth-A counterpart for exotic tourism. People from his counterpart's reality would pay to visit the "World of Marvels" of Earth-616, since super-beings were virtually unheard of where they came from. Some lucky tourists also received super-powers upon traveling to Earth-616, if their 616 counterparts had powers to begin with. This led to a series of mishaps involving Earth-A doppelgangers acting out of character in Earth-616.^[2]