Marketing management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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How to use project management data to inform your marketing hiring strategy
Use project management metrics to enhance your hiring strategy and ensure your team’s composition aligns with operational efficiency.
Key marketing lessons from startup to scale-up
The similarities and differences in marketing approaches between startups and large corporations and how each can learn from the other.
Why marketers need generalized system understanding
Holistic views of marketing technology and data flow enhance marketing processes and customer engagement.
How behavioral economics can be the marketer’s secret weapon
Uncover how understanding psychological factors behind consumers’ economic decisions can give marketers a competitive edge.
Marketing artificial intelligence (AI)
How does AI fit into marketing campaigns?
Tips for effectively integrating artificial intelligence into your campaigns, from planning to execution and analysis.
Marketing artificial intelligence (AI)
How to protect your brand from AI dupes
AI dupes threaten brand integrity and consumer trust. Discover cutting-edge solutions and legal approaches to combat counterfeiters.
How to put marketing data into meaningful context
Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization.
Why traditional marketing systems can’t keep up with AI and what to do about it
AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here's what it means for your team.
Planting seeds and building trust in a world of overnight wins
Building a thriving B2B brand is a long-term game. Learn how strategic branding and consistent effort can yield remarkable results.
How marketers can break free from decision fatigue
Practical strategies to overcome marketing analysis paralysis, streamline decision-making and boost productivity in your marketing efforts.
Why delegating makes you a stronger email marketer
Struggling with email marketing workload? Explore how smart delegation can enhance productivity, even for solo marketers.
How marketing fuels the shift from problem-market fit to product-market fit
Learn how marketing's collaboration with sales, product and customer success drives the transition to product-market fit.
How to clarify marketing metrics to impress the C-suite
Effective ways to tackle ROI challenges, justify marketing spend and leverage AI for better analytics and sustainable growth.
Why brand trust is declining and how marketers can earn it back
Dive into the factors behind declining brand trust and strategies to restore trust and build long-term loyalty with your customers.
3 strategies to navigate change as digital privacy evolves
Adapt your marketing strategy to new privacy regulations and AI advancements to to stay ahead of the curve.
6 key issues when deciding to consolidate or upgrade your martech stack
From cost management to data integration and future-proofing: What to examine when deciding to replace or upgrade.
Marketing artificial intelligence (AI)
Essential KPIs to measure generative AI’s success in marketing
From productivity metrics to engagement analytics, learn how to measure AI's impact on your marketing efforts.
Marketing artificial intelligence (AI)
A people-friendly approach to adopting AI in marketing
A guide to the human side of AI adoption in marketing and how leaders can ensure smooth implementation and employee buy-in.
New ways to identify B2B website visitors beyond the IP address
Learn about new platforms and methods for identifying website visitors, retargeting and automating customer acquisition campaigns.
Avoid customer journeys becoming a bad trip – be position-less
Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously.
How to implement dynamic pricing without alienating customers
Uncover the impact of dynamic pricing on modern commerce and how to adopt it while ensuring fair practices and customer loyalty.
Digital asset management (DAM)
Does your organization need a DAM? Audit first, with these easy steps.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
6 core competencies every martech manager needs
Here's how marketers can lead and shape marketing technology strategies, focusing on six core competencies essential for martech success.
GDPR is a help, not a hindrance, to marketing
83% of European CEOs and marketing executives say they can do effective marketing while adhering to GDPR standards.
Customer journey orchestration
The failsafe approach to building strategic nurture paths
Optimize your marketing efforts by crafting effective nurture paths that foster trust and guide potential customers to conversion
7 marketing strategies to conquer decision paralysis
Uncover powerful marketing strategies to streamline decision-making and guide customers to purchase with confidence.
Why psychological safety is the key to marketing team innovation
Marketing leaders need to understand the brain's role in minimizing threats and maximizing rewards to transform team dynamics.
Marketo experts share tips for successful MAP implementations
Implementing a marketing automation platform like Adobe Marketo Engage requires careful preparation for the project, data and team members.
How to boost operational maturity with strategic martech selection
Learn the importance of evaluating marketing technology tools that enable operational maturity and best practices for finding them.
Marketing artificial intelligence (AI)
How Georgia-Pacific seeks to leverage AI to its full marketing potential
A disciplined approach to identifying opportunities, experimenting and scaling AI integration, which can lead to better marketing outcomes.
Marketing artificial intelligence (AI)
Ethical considerations for AI adoption in MOps
Understand the key ethical challenges and best practices for responsibly adopting AI in marketing operations.
Will you ever trust a B2B tech vendor?
Some vendors lose the trust of customers through poor decisions. But some don't seem to be trying to earn it to begin with.
Hiring a data warehouse architect: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: job responsibilities for a data warehouse architect.
How to bridge the gap between creative marketers and marketing analysts
Practical solutions to align creative and analytical marketing teams and create data fluidity for more responsive, effective campaigns.
7 value-added assets to engage and upsell customers
Increase customer lifetime value by repurposing your demand generation content and maximizing your martech stack for upsells and cross-sells.
Big players vs. niche specialists: Choosing your martech vendors
Robust enterprise support or personalized attention? Here are key factors to weigh when selecting the right martech vendor for your business.
Marketers, it’s time to walk the walk on responsible media
Dive into the nuances of responsible media buying that balances brand safety and support for credible journalism, DEIB and sustainability.
Unleashing AI in martech: A guide to cross-functional collaboration
Here’s how cross-functional teams can work together to overcome data silos and build robust AI models that drive martech success.
How to safeguard your brand during a digital transformation
Digital transformation shouldn't sacrifice consumer trust. Grow your brand through AI and other tools while safeguarding your reputation.
Gone in 30 seconds: Marketing in an increasingly distracted world
Adapt your marketing strategy to win the battle for your audience's attention in the face of constant distraction.