Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Marketing artificial intelligence (AI)
Digital asset management and content management systems: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems.
Marketing artificial intelligence (AI)
Why brands must bridge the knowledge gap in AI adoption
AI hype is leading to rapid adoption, but what happens when understanding lags behind?
Marketing artificial intelligence (AI)
67% of marketers say lack of training is primary barrier to AI adoption
99% of marketers say they are personally using AI. However, 36% say it is part of their daily workflow --- 7 percentage points more than in 2023.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: July 25
The IOC's AI agenda, aimed at cleaning up its image and improving the Olympics, results in social media monitoring and athlete support chatbots.
Data strategies for unlocking customer lifetime value
Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends.
Marketing artificial intelligence (AI)
How does AI fit into marketing campaigns?
Tips for effectively integrating artificial intelligence into your campaigns, from planning to execution and analysis.
Marketing artificial intelligence (AI)
How to protect your brand from AI dupes
AI dupes threaten brand integrity and consumer trust. Discover cutting-edge solutions and legal approaches to combat counterfeiters.
Marketing artificial intelligence (AI)
Segmentation for email campaigns: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Segmentation and data strategies for personalization.
Why traditional marketing systems can’t keep up with AI and what to do about it
AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here's what it means for your team.
Marketing artificial intelligence (AI)
Unlocking the full potential of GenAI in marketing
Why data and analytics are the foundation of successful GenAI implementation.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: July 18
80% of consumers expect a future where marketers stop advertising to humans and instead target the AI assistants that will do all the shopping.
SCOTUS ruling makes it easier to challenge federal ad regulations
Ending a policy requiring judges to defer to regulators' interpretations makes more lawsuits a certainty and deciding those cases more difficult.
Marketing artificial intelligence (AI)
China leads the world in generative AI use
But the U.S. leads the world in something closer to full implementation, reports SAS.
Navigating AI’s place in the CDP landscape
Uncover the hype and reality of AI in customer data platforms and why a broader AI framework is essential for maximizing its benefits.
Marketing artificial intelligence (AI)
Measuring new customer acquisition and loyalty: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Costs to engage new and existing customers.
Uberflip acquired by PathFactory
Content experience platform Uberflip becomes part of PathFactory's B2B content offering.
Marketing artificial intelligence (AI)
AI fuels investment surge in Q2 amid slowdown in new products
Explore CabinetM's Q2 2024 martech report: Record $10.8 billion investment, AI funding boost and slowing product innovation.
LinkedIn’s AI ad tool to launch globally this fall
Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: July 11
Customers really don't want AI being used for customer service. A Gartner survey found 53% saying it might make them switch to a competitior.
BlueConic acquires experience-creation company Jebbit
The acquisition aims to help CDP customers capture more first-party data using interactive experiences built through Jebbit's creator interface.
Marketing artificial intelligence (AI)
Essential KPIs to measure generative AI’s success in marketing
From productivity metrics to engagement analytics, learn how to measure AI's impact on your marketing efforts.
Marketing artificial intelligence (AI)
Microsoft Ads releases AI-powered asset recommendations for video and display ads
Microsoft's AI-powered video ad recommendations speeds creative processes for marketers across display and streaming platforms.
Marketing artificial intelligence (AI)
A people-friendly approach to adopting AI in marketing
A guide to the human side of AI adoption in marketing and how leaders can ensure smooth implementation and employee buy-in.
Marketing artificial intelligence (AI)
Boosting customer experience with website redesign: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs to consider when redesigning a website.
61% of marketers still relying on third-party data
Salesforce's State of Marketing Report finds marketers struggling to activate data and get a full view of customers.
Marketing artificial intelligence (AI)
Sourcing first-party data for a CDP: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to source data for a new CDP.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: June 27
The smallest companies are biggest AI adopters: 42% of companies with 10 or fewer employees are now using it, only 23% of those with 100+ are.
Marketing artificial intelligence (AI)
When AI truly understands our customer data, we’ll deliver on true personalization
Imagine a world where AI doesn’t just adjust the tone of a message to ‘witty’ or ‘professional,’ but adds tone and context based on customer data.
Marketing artificial intelligence (AI)
Salesforce’s AI CEO explains why this new AI wave is different
Insights into improved genAI-powered sales, customer experience and advertising from the IAB Tech Lab Summit in New York.
The never-ending war against ad fraud
Ask experts about ad fraud and you will get a mix of actionable advice and skepticism about whether anything can be done.
Connecting digital experience to strategy: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs and approaches to digital experience.
Marketing artificial intelligence (AI)
How brands like Klarna and Mars are using AI in marketing operations
Learn how four big brands use generative AI to streamline marketing, from creative ideation and copywriting to data analysis and advertising.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: June 20
Is AI an existential threat to humanity? Probably not. Will that stop people from spending billions to prevent it? Probably not.
Marketing artificial intelligence (AI)
Next-level content creation for the auto industry
Content as a commodity for auto dealers? Customers hunting auto inventory across countless websites? That may be the present, but Constellation wants to change the future.
Marketing artificial intelligence (AI)
Business leaders believe AI can deliver a competitive advantage
A new report from Twilio Segment finds company directors optimistic that AI stratgeies can help beat their competitors.
Marketing artificial intelligence (AI)
How Georgia-Pacific seeks to leverage AI to its full marketing potential
A disciplined approach to identifying opportunities, experimenting and scaling AI integration, which can lead to better marketing outcomes.
Marketing artificial intelligence (AI)
Ethical considerations for AI adoption in MOps
Understand the key ethical challenges and best practices for responsibly adopting AI in marketing operations.
Hiring a data warehouse architect: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: job responsibilities for a data warehouse architect.
Marketing artificial intelligence (AI)
AI is a game changer, but not generative AI
Reflections on the fate of generative AI sparked by recent conversations at Salesforce Connections and PegaWorld.
Marketing artificial intelligence (AI)
How Verizon puts its business customers at the center
Verizon explains not only how it uses Pega Decisioning but why — an explanation that fits for other telcos too.