Email marketing
MarTech is your source for email marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our email marketing buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Email marketing remains a cost-effective way of reaching audiences and driving outcomes. Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content. Also, while email optimization has endured as essential for marketers to master, new challenges tied to inbox algorithms and deliverability have added technical considerations that marketers need to manage.
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Email deliverability: What you need to know
What you need to know about deliverability requirements, the impact of getting them wrong and best practices to be sure that doesn't happen to you.
Marketing artificial intelligence (AI)
Segmentation for email campaigns: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Segmentation and data strategies for personalization.
Why delegating makes you a stronger email marketer
Struggling with email marketing workload? Explore how smart delegation can enhance productivity, even for solo marketers.
4 inbox-altering changes to watch for
The email experience is changing. Here's how to plan for it.
4 ways to increase email engagement with your current ESP
Here’s how segmentation, personalization, automation and design can improve your email marketing results, regardless of your current ESP.
A new tech stack for cold email outreach is taking shape
AI is just one technology that’s changing the game of cold email outreach and re-writing the BDR playbook forever.
How to create high-performing email campaigns
Craft engaging email campaigns that stand out. Learn key strategies for subject lines, personalization, visuals and timing for success.
4 tips to build customer loyalty with email
Build lasting customer loyalty through email marketing with key tactics like personalization, segmentation and consistent engagement.
Confessions from email jail
Avoid email marketing missteps that can harm your reputation and deliverability. Stay on the right side of email laws and best practices.
Optimizing your email program: Finding sweet spots and tipping points
Boost your marketing ROI by identifying sweet spots that resonate with subscribers and tipping points that cause opt-outs and lost revenue.
Cut through inbox clutter with personalized, high-impact email
As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial.
Email deliverability vs. email warmup: Which can skyrocket your outreach efforts?
Explore the difference between email warmup and deliverability tools to see which can ensure up to 100% inbox placement in your scenario.
Stop! Or go directly to email jail
Ryan Phelan runs down a list of 10 email crimes that will result in punishment. Learn how to stay free.
New rules for bulk email senders from Google, Yahoo: What you need to know
Yahoo unveiled a new Sender Hub Dashboard, giving email senders more visibility into their email activity.
Why you should track your email’s long tail to measure success (plus a case study)
Get tips on finding the right reporting window to capture your email campaigns' true long-term performance.
Using video in email to engage customers and close deals
Video can be a simple way to make emails more engaging, convey information to customers and generate more conversions.
Brian McKenna: Spotlight on the expert
Brian talks about why less is definitely more when it comes to email marketing and his long involvement with Paul Newman's Hole in the Wall Gang Camp.
Modern email marketing: Data privacy, bulk email restrictions and more
From the Spring 2024 MarTech Conference, our experts lead a lively discussion about email marketing.
3 ways brands can build trust with privacy-concerned consumers
Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference.
How to produce brand-approved email designs on time and on budget
Learn a smarter, template-driven approach to producing on-brand, personalized emails that work across devices and email clients.
How True Classic uses post-purchase experiences to increase revenue
The company increased customer satisfaction with the aid of a tool by parcelLab that provides accurate shipping and delivery updates.
Marketing artificial intelligence (AI)
Email tactics and CTAs for lead generation: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics and CTAs for email.
It’s time to turbocharge our path to email innovation
Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains.
Achieving a low Gmail spam rate: 3 essential steps
Tips to stay compliant with Google's email guidelines, plus best practices for data hygiene, domain authentication and privacy law adherence.
Customer relationship management (CRM)
MarTech’s CRM experts to follow
CRM is essential to martech. Doesn't matter if you're B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments.
SAP Emarsys launches AI Product Finder
Emarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI.
6 ways email marketing can elevate customer engagement and loyalty
Six steps to transition your email marketing from a one-way megaphone to an engaging, relationship-building tool.
Email excellence: The top 10 traits of highly effective email marketers
What makes an email marketer truly exceptional? Learn 10 key characteristics behind email marketing mastery.
Natalie Jackson: Spotlight on the Expert
Natalie Jackson tells us about her start in creative writing and magazine publishing, and about the role of thought leadership in her professional development.
3 keys for better email engagement in Gmail
Obsessing over inbox placement won’t move the needle. Focus on segmentation, respecting customer preference and getting buy-in for email.
The 2024 guide to email deliverability
This 10-minute guide walks you through everything you need to know about email deliverability to ensure your recipients are getting the messages you send.
Questions to ask email marketing platform vendors
Don't forget to ask vendors about reporting, integrations, new genAI features and support before moving on to the negotiations and purchasing stages.
Marketing artificial intelligence (AI)
3 low-cost tools for data-driven marketing: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how small businesses can launch their digital transformation.
5 impactful ways to level up your email marketing designs
Craft bespoke email designs to stand out in crowded inboxes. Let your brand's voice shine through with unique layouts.
Navigating new spam policies: A guide to effective cold email outreach
Adapt your cold email strategy to the latest spam policy updates. Ensure your emails resonate with prospects and drive meaningful results.
Frequency testing: The key to unlocking more email revenue
Don't let a badly performed email frequency test cost you money. When done right, higher frequency can pay off with more revenue.
How to keep your marketing automation campaigns from ruining your week
Safeguard your marketing automation campaigns and prevent embarrassing mishaps with these essential checks.
New email sender rules: Legitimate mailers will be collateral damage
The 'bad guys' won't be deterred. The 'good guys' will be injured.
4 best practices to build a clean and engaged email database
Build and maintain a high-quality email marketing database using first-party data, email verification, double opt-in and more.
Questions to ask marketing automation vendors during a demo
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors theses questions.