Key marketing lessons from startup to scale-up
The similarities and differences in marketing approaches between startups and large corporations and how each can learn from the other.
Marketing artificial intelligence (AI)
AI hype is leading to rapid adoption, but what happens when understanding lags behind?
Fuel up with free marketing insights.
The similarities and differences in marketing approaches between startups and large corporations and how each can learn from the other.
Start simple, get organized, and take proactive steps to unlock the power of marketing automation for your business .
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems.
Here's what you need to know about Reddit to get the most for your marketing dollar. Update: The site now has Lead Generation Ads, a boon for B2B marketers.
SearchGPT is OpenAI's long-expected prototype search engine. Here's what it looks like.
Marketing artificial intelligence (AI)
AI hype is leading to rapid adoption, but what happens when understanding lags behind?
Holistic views of marketing technology and data flow enhance marketing processes and customer engagement.
On the hunt for something new? Check out who's hiring in martech this week.
Must-have strategic elements to build a high-impact website that drives traffic, engagement and conversions.
Marketing artificial intelligence (AI)
99% of marketers say they are personally using AI. However, 36% say it is part of their daily workflow --- 7 percentage points more than in 2023.
Looking for a sign that influencer marketing has truly arrived? Platforms that connect marketers with influencers are a hot commodity.
Focusing on effectiveness over efficiency is crucial for demonstrating martech's impact on business performance.
Skepticism, approval and mixed feelings: people have a lot to say about Google's reversal on third-party cookies.
From a dramatic takeover of Milan Design Week to a literally touching experience with new music, this agency creates activations for the physical-digital world.
Marketing artificial intelligence (AI)
The IOC's AI agenda, aimed at cleaning up its image and improving the Olympics, results in social media monitoring and athlete support chatbots.
Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite.
Uncover how understanding psychological factors behind consumers’ economic decisions can give marketers a competitive edge.
Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends.
Lessons from Coca-Cola, Procter & Gamble and Bose on keeping the consumer connection long after the games are over.
B2B marketers would love to know where their ad dollars are performing efficiently. Channel99 is trying to take the guesswork out of it.
Marketing artificial intelligence (AI)
Tips for effectively integrating artificial intelligence into your campaigns, from planning to execution and analysis.
Learn how to integrate your martech stack without coding and connect data across platforms using simple automation tools.
What you need to know about deliverability requirements, the impact of getting them wrong and best practices to be sure that doesn't happen to you.
Marketing artificial intelligence (AI)
AI dupes threaten brand integrity and consumer trust. Discover cutting-edge solutions and legal approaches to combat counterfeiters.
UPDATED on July 23 with Google's decision to maintain third-party cookies on Chrome after all.
Digital asset management (DAM)
Avoid the legal and ethical dangers of stock content misuse. Explore these cautionary tales and best practices for managing stock assets in your DAM.
In a surprise move, Google announced that Chrome users will have choices going forward that include the third-party cookie experience. More UPDATES.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Segmentation and data strategies for personalization.
Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization.
Netflix's ad-supported option is becoming key to its business, perhaps signaling a shift to a new business model.
Learn to measure ABM success with these essential metrics that go beyond traditional tracking and drive real business impact.
Salesforce Data Cloud is raining personalized experiences on Principal Financial Group's B2C and B2B2B businesses.
AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here's what it means for your team.
Building a thriving B2B brand is a long-term game. Learn how strategic branding and consistent effort can yield remarkable results.
Is the market for martech saturated? Maybe, but there's plenty of room to grow.
Marketing artificial intelligence (AI)
Why data and analytics are the foundation of successful GenAI implementation.
Big-ticket items like furniture and electronics benefited from deeper discounts as online buyers proved ready to pounce.
Marketing artificial intelligence (AI)
80% of consumers expect a future where marketers stop advertising to humans and instead target the AI assistants that will do all the shopping.
Practical strategies to overcome marketing analysis paralysis, streamline decision-making and boost productivity in your marketing efforts.
New study using facial analysis finds digital channels and ad formats matter for winning customer attention and outcomes.