Local Media Association and Local Media Foundation work to reinvent business models for news by focusing on our four strategic pillars:
- Business transformation
- Journalism funded by philanthropy
- Industry collaboration
- Sustainability for publishers of color / diversity, equity and inclusion
Here are recent articles about our work in all four strategic pillars.
Six LGBTQ+ publishers see revenue growth after inaugural lab focused on technology and sustainability
Six LGTBQ+ publishers saw revenue and audience growth as a result of their participation in the inaugural Queer Media Sustainability Lab. The one-year lab, funded by the John S. and James L. Knight Foundation, wrapped up at the end of June. Penny Riordan, LMA’s director of business strategy and partnerships, led the program jointly with…
Webinar recap: Local media’s advantages when selling digital
Local Media Association recently wrapped up a round of webinars as part of the Accelerate Local series, which included a series of trainings from digital marketing company AdCellerant. LMA members can watch recordings of the training sessions here. One session focused on explaining the advantages local media companies have when pitching a digital ad campaign…
Ups and downs of old-school approaches to local digital advertising
Nieman Reports published an article by Hanaa’ Tameez in early July that described the unconventional, “no-platforms” approach of Gazetteer SF, a four-month-old subscription news site in San Francisco. Among other things, this site: This almost analog approach to a digital news organization intrigues me. It deliberately eschews technologies and services that, for most peers, are…
Overcoming funder objections to supporting local news
As more local newsrooms pursue philanthropy as one way to sustain essential journalism, these fundraising novices could apply lessons from their colleagues on the sales side of the media business when it comes to overcoming common objections from funders. Since 2020, the LMA Lab for Journalism Funding, with continued support from Google News Initiative, has…
Meet the 14 newsrooms selected for the 2024 CMP/LMA Colorado News Philanthropy Lab
(July 8, 2024) — Colorado Media Project and Local Media Association are pleased to announce the 14 news organizations selected to participate in an intensive, six-month fundraising lab that brings the proven training of LMA’s Lab for Journalism Funding and CMP’s insights into Colorado philanthropy to independent news organizations across the state. The 14 organizations…
Top takeaways for local newsrooms from the Reuters Digital News Report
The Good, Bad and Ugly: Essential takeaways for local news from the 2024 Reuters Digital News Report I look forward to the annual release by Reuters of their Digital News Report in the way that kids eagerly await Christmas morning. I can’t wait to “unwrap” the data in this comprehensive and global annual survey of…
LMA member success story: Anchorage Daily News
The membership of Local Media Association includes some amazing companies. Here is the second installment of our new series highlighting their success stories, featuring Anchorage Daily News in Alaska. We are a media company with our first issue in 1946 but have been under a new owner since September of 2017, when Ryan Binkley and…
Pride and Progress: The essential role of LGBTQ+ media in our lives
It’s Pride month and Local Media Association is celebrating all things LGBTQ+. News is Out, the nation’s only queer media collaborative, is a part of the LMA family. We asked members of News is Out to share their thoughts and memories about Pride and why queer media is still so vital. Philadelphia Gay News founder…
Knight x LMA BloomLab Year 2: More growth, more impact for Black-owned local media
Since the Knight x LMA BloomLab launched in the Spring of 2022, 26 Black-owned media organizations have received consultation, training and guidance toward digital transformation and long-term sustainability. The lab, launched by Local Media Foundation as a three-year initiative thanks to a $3.2 million grant from the John S. and James L. Knight Foundation, is…
Perspectives on Juneteenth from Black media leaders
Local Media Association and Local Media Foundation support the work of more than two dozen Black-owned and -operated local news organizations through our work with the Knight x LMA BloomLab and Word In Black. The following are reflections from publishers on the importance of the Black press, how their local communities celebrate Juneteenth and what…
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