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Cookies have been a staple in the adtech universe since the mid-1990s, and soon Google Chrome will join the likes of other browsers in eliminating third-party cookies altogether. But it’s not just cookie deprecation that is contributing to signal loss. Sweeping privacy legislation is impacting how data can be collected. Also, consumer behavior is now cross-device and cross-platform, making it harder to track and connect customer journeys.
Not sure how to build a cookie migration strategy? Explore the resources below — or fill out the form below to get help with next steps.
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