True Fluidity and Structuring TV Deals to Maximize ROI
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LiveRamp and MediaPost webinar replay
Accelerated trends in TV forced an inflection point in advanced TV marketing strategies. Media owners, publishers, and content distributors must take control of their cross-screen impressions to properly respond to marketers’ needs for real-time measurement. True fluidity provides the flexibility that advertisers crave and gives sellers better control of their impressions.
Watch this replay to learn:
- Why players who embrace true fluidity are better positioned to increase their yield across all inventory and maximize ROI
- The latest TV measurement opportunities available for content providers
- How to unlock your data for immediate and strategic insights to manage and optimize your inventory