These Cars Saw The Most Significant Sales Drops In 2024 (So Far)

If the Chevrolet Traverse had done ever so slightly better, the Subaru WRX would be in 15th place instead, but nevertheless, here it is. With sales dropping from 68,681 in the first half of 2023 to 41,462 in 2024, you’re looking at a year-over-year decrease of 40 percent. A brand new generation just recently went on sale, which is a likely explanation for the drop.

While Toyota probably wishes it could have cranked out more new Tacomas, with 69,437 sold this year, some people outside Toyota are probably disappointed it sold 17 Tacomas too many. Through Q2 of 2023, though, Toyota sold 116,845 Tacomas, meaning sales this year are down 41 percent.

Audi has given the Q7 several refreshes over the years, and having a new one on the horizon but not on sale yet wasn’t enough to keep drawing in new customers. In the first half of 2023, it only sold 13,286 Q7s, but fast forward a year, and sales dropped 41 percent down to 7,892.

Oh, Tesla. It’s been in the EV business longer than pretty much anyone else, and yet, its sales have been falling steadily for the last two quarters. This year, Tesla’s sold 72,000 Model 3s, which is a lot for an EV, but it’s also 41 percent lower than the 121,501 Model 3s that people bought in the first half of 2023.

Well, the good news is, we’re done with cars whose sales dropped within a few tenths of a percentage point of each other. The Audi A4's sales dropped 44 percent year-over-year, slipping from 8,206 in 2023 to 4,636 through Q2 of 2024.

Subaru BRZ sales are also down 44 percent, falling from 2,512 to 1,414 year-over-year. Interestingly, the mechanically identical Toyota GR86 saw a 42-percent sales increase in the same time period, jumping from 5,263 to 7,467.

Even for a mainstream three-row SUV, 60,1018 sales through the first half of the year is nothing to sneeze at. Then again, last year at this time, Toyota had sold 113,264 Highlanders, meaning year-over-year sales dropped 47 percent.

The Tesla Model 3 isn’t the only compact electric sedan seeing its sales fall off a cliff. Polestar 2 sales this year only total 3,301. That’s not a very big number on its own, but through Q2 of 2023, they were nearly double that at 6,429. We like the 2 a lot, but a 49-percent drop in sales? Oof.

As it turns out, the Tesla Model 3 isn’t the only Tesla on the list of biggest sales losers, either. In fact, the Model S has it beat with a massive 51-percent drop from 19,100 down to only 9,401. By the time you get to the end, though, 51 percent probably won’t sound all that bad in comparison.

The redesigned GMC Acadia is bigger and looks tougher than ever, but it’s only just now going on sale, so the model’s sales so far this year are significantly smaller than they were in 2023. With 17,680 Acadias sold through June, that total is 56 percent lower than the 40,150 that GMC sold the year before.

Yes, Nissan still sells the Murano. Unfortunately for Nissan, it just doesn’t sell it to nearly as many people as it used to. Sales are down 57 percent, dropping from 21,189 in the first half of 2023 to 9,140 in the first half of 2024.

The Kia K5 is a darn good-looking family sedan, so you would probably assume it’s been selling pretty well. That is, however, not the case, possibly due to the facelift entering production. So far this year, Kia has sold 12,807 K5s, which is way less than the 30,897 that it sold through Q2 of 2023. A whopping 59 percent lower, actually.

OK, now we’re really getting into some big numbers. Probably just not the big numbers Acura would want to see. Sales of the TLX are down 63 percent this year, dropping from 9,482 to 3,540 year-over-year. And yes, it continues to get significantly worse from here.

Only 1,015 people have bought the Volvo C40 Recharge (allegedly now known as the EC40, but not on Volvo’s media site), which aren’t exactly Ford F-Series numbers, but they’re also down 78 percent compared to the 4,533 C40s that Volvo sold through Q2 of 2023.

The Hyundai Nexo may have had the Mirai beat for the fewest sales total this year, but the Mirai takes the crown when you start looking at the change in year-over-year sales. With 245 Mirais sold this year compared to 1,722 at this same point last year, the Toyota Mirai’s sales have dropped 86 percent.