Valter Prette, PMP

gamescom latam was a blast. However, one week of discussions with game developers from Latin America and around the globe spotlighted the weaknesses of the European digital trade promotion policy. First of all, the Chinese and Indians were visible at the event, but the EU was missing. The trade consulates of EU countries still see each other as their main competitors, but our main competitors are non-EU giants like the USA, China, and India. Only by collaborating, finding synergies, and pooling resources will the EU member states be able to challenge the global visibility of American, Chinese, and Indian trade promotion activities. Secondly, we might be too focused on talent attraction and outsourcing opportunities. Do not get me wrong; both are critical topics for the growth of the European game industry, and we must continue working with them. However, we should not be blinded by those goals. Brazilian game dev studios are rapidly expanding, and the largest of them are already starting to open their local studios in the EU. It is time to broaden our focus and begin promoting the EU more as an investment location and an ideal sport for co-productions. Thirdly, the EU parades itself as the forerunner and trendsetter of digital regulation. As Brazilian efforts to build a GDPR-adequate privacy policy framework and their plans to regulate gatekeeper platforms demonstrate, Brussels's effect is true. However, if the EU does not take a more active role in aligning digital policies inspired by it, we will face a significant risk of deepening global regulatory market fragmentation. It is clear that trade agreements are not an instrument that is agile enough to address this challenge. Instead, the EU should focus on building joint guidelines with third countries on how to align regulatory requirements. In practice, we need joint guidelines between, for example, European and Brazilian data protection authorities addressing the potential conflicts between the EU and Brazilian data protection frameworks. Thank you so much for the invite, great hospitality and enabling the trip Eliana Russi 🔜 gamescom latam , congrants for successful event Stefan Heikhaus 🔜 gamescom latam and thank you for all the help Alessandra Leone.

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At Quanta, we understand the importance of effective content aggregation strategies in driving success for operators. 🎯 Operators must offer a wide range of games from multiple providers to cater to the diverse preferences of players. Our platform boasts a vast library of premium games from top-tier providers, ensuring operators have access to a comprehensive selection of titles across various genres and themes. 🎰 Our rigorous selection process ensures that only the best games make it onto the platform, allowing operators to offer their players an exceptional gaming experience. ⭐ By curating high-quality content, operators can differentiate themselves from competitors and build a strong reputation for excellence. 🥇 Our team of industry experts closely monitor market trends and player preferences, allowing operators to access the latest and most popular games on the platform. 🔥Its flexibility and scalability allows operators to easily integrate new games and providers, expand into new markets, and accommodate changes in player demand. 📊 Count your bets with Quanta and future-proof your content aggregation strategy for long-term success. 🟢⚫ #iGaming #ContentAggregation #CountYourBets #Quanta

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🚀 Explore Real-World Examples from Mr.Beast x Top Troops Influencer campaign or Podcast ads for June's Journey as Alternative Mobile UA Channels for 2024 In today's fast-evolving mobile landscape, sticking solely to Google and Facebook for user acquisition isn't enough. With economic shifts demanding more scrupulous budgeting and quicker payback, diversification isn't just beneficial—it's necessary. 👉 Why Diversify? More channels mean more opportunities for testing, discovering potentially profitable new channels, and not putting all your eggs in one basket. When one channel stumbles, your strategy doesn’t have to. I’m excited to share insights on alternative mobile UA channels that are making waves in 2024. Also, thanks Media Bodies | Influencer Marketing Agency & Vibe.co for additional insights: Influencer Marketing: Discover how collaborations with mega-influencers like Mr. Beast (Jimmy Donaldson) can drive significant engagement and installs, as seen with the Top Troops by Socialpoint, which included custom assets and challenges to maximize ROI. Podcast Ads: Learn from successful podcast campaigns that utilize the trust and intimacy of this medium to boost app installs—insights backed by campaigns like those run by Tactile Games for Lily's Garden or Wooga for June's Journey. Connected TV (CTV): See how brands leverage CTV advertising to effectively reach massive audiences, highlighted by real-time optimized campaigns by Huuuge Games on different platforms. Strategic Partnerships: Gain insights from the unique partnership between Clash of Clans and Chess.com, which cross-promoted content to mutual benefit, boosting user bases significantly. Retail Media Networks: Get a peek at how major brands utilize spaces in retail media, from Amazon Advertising to newer platforms like inflight entertainment systems. These examples aren’t just theories but actionable strategies that have been implemented and tested in the market, offering you a clear pathway to diversify and strengthen your mobile UA efforts. 💬 I’d love to hear about your experiences with these or other innovative UA channels. Have they transformed your approach? What worked and what didn’t? Let’s exchange insights and learn together! 🔄 Engage, Comment, and Share this post to help others in our community stay ahead of the curve in mobile user acquisition strategies! 🔗 Dive deeper into each of these strategies by reading the full article here: The Art of Diversification: Alternative Mobile UA Channels for 2024 https://lnkd.in/dwjeKUNc #UserAcquisition #MobileMarketing #DigitalMarketing #RealWorldExamples #InfluencerMarketing #PodcastAds #ConnectedTV #StrategicPartnerships #TikTokMarketing #RetailMedia #MobileGames

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Like many companies in gaming and esports, Freaks 4U Gaming GmbH experienced tremendous growth during COVID, followed by post-pandemic reset coupled with the challenging macroeconomic environment worldwide. In the past couple of years, we have been operating in a challenging market that requires us to implement measures to safeguard the sustainability of our company.   Last year we already went through layoffs and put people on short-time work, which also has been in effect so far this year due to some expected projects not materializing. After careful consideration, we have unfortunately concluded the necessity of additional reduction in workforce to stabilize our business.   This decision has not been made lightly.   It is incredibly hard for me, because those affected didn’t do anything wrong, yet they are suffering from the consequences of cancelled projects and a very difficult market; it is also hard for me, having to part ways with people who share the same vision and aspirations, have worked incredibly hard and celebrated achievements alongside me, and have made invaluable contributions to building and shaping Freaks to where we are today. Our people are the essence of Freaks and what we stand for.   In the coming weeks, we will be openly sharing impacted positions and would appreciate you reaching out to us – whether you are actively recruiting or know any open positions – as we would love to connect you with some of the most talented, passionate professionals in our industry. They are people I am proud of and would personally vouch for.   While this transition is underway, we are working more closely than ever to ensure operational continuity. I appreciate the understanding and support from our clients and partners, we are committed to continue delivering value through best-in-class solutions as a full-service agency.   My most sincere appreciation goes to those who will be closing their chapter at Freaks. Thank you for being part of Freaks, part of my journey. 

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VR Flight Shooting Games Market Overview and Regional Outlook Study 2024 – 2033 https://lnkd.in/dCZbK5SK The VR Flight Shooting Games market focuses on video games that simulate flight and aerial combat, providing an immersive experience using virtual reality (VR) technology. These games allow players to experience realistic flying and combat scenarios from a first-person perspective, enhancing the gaming experience through VR headsets and motion controls. The market includes various types of flight shooting games, ranging from arcade-style shooters to realistic flight simulators with complex mechanics. Market Trends: Advancements in VR Technology: Continuous improvements in VR hardware, including higher resolution displays, better motion tracking, and more ergonomic designs, are enhancing the overall gaming experience and driving market growth. Realistic Gameplay: Increasing emphasis on realism in VR flight shooting games, with detailed aircraft models, accurate physics, and immersive environments, attracting enthusiasts of flight simulation and combat games. Multiplayer and Social Features: The integration of multiplayer modes and social interaction features in VR flight shooting games is fostering community building and competitive gameplay, boosting player engagement. Cross-Platform Compatibility: Development of VR flight shooting games that are compatible with various VR platforms (such as Oculus Rift, HTC Vive, PlayStation VR, etc.) is broadening the potential user base. Incorporation of Haptic Feedback: Enhanced haptic feedback and motion controls are providing more immersive and tactile experiences, making gameplay more engaging and realistic. Market Drivers: Growing Popularity of VR Gaming: The increasing adoption of VR technology in the gaming industry, driven by its immersive and interactive nature, is a key driver for the VR flight shooting games market. Rising Demand for Immersive Experiences: Gamers are seeking more immersive and realistic gaming experiences, and VR flight shooting games cater to this demand by providing lifelike flying and combat scenarios. Technological Advancements: Continuous innovations in VR hardware and software are making VR flight shooting games more accessible, affordable, and enjoyable, driving market growth. Increase in Disposable Income: Higher disposable incomes are enabling more consumers to invest in VR equipment and games, contributing to the market's expansion. Expansion of E-Sports: The growing popularity of e-sports and competitive gaming is encouraging the development of VR flight shooting games with competitive and multiplayer features. Get Free Exclusive PDF Sample Copy of This Research Report https://lnkd.in/dS-5PVyc Market Segmentations: Global VR Flight Shooting Games Market: By Company Microsoft Hello Games Frontier Developments

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🔎 Testing Arium on Apple's Safari delivered a high-quality stream in HD with 60fps. 👀 Our focus is on two primary streaming protocols: SRT and WebRTC. Haivision' SRT and W3C's WebRTC are both used for streaming media, but they are designed for different use cases and have distinct features. SRT is designed for low-latency (starting from 20 ms), high-quality video streaming over unreliable networks. It primarily uses UDP for transport, with mechanisms like ARQ (Automatic Repeat reQuest) and FEC (Forward Error Correction) to handle packet loss and ensure reliable delivery, which is a great advantage. WebRTC offers ultra-low latency suitable for real-time interactions. It uses SRTP (Secure Real-time Transport Protocol) for media encryption and DTLS (Datagram Transport Layer Security) for data security. 🎮 Keen to learn more about Arium? Find out at https://arium.gg/about #Testing #Streaming #SRT #WebRTC #CloudGaming #Apple

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Yesterday, I wrote about the access to talent. Now, it is time to focus on access to funding and support for IP creation. Let's start on building a digital-ready copyright framework. The regulatory fragmentation of the European digital single market area is one of the key market access barriers for European game developers. Consequently, we need a fully harmonised copyright framework. AI-ready copyright framework will be one of the critical debates of the next Commission term. The EU needs a legal framework that keeps human-created copyright-protected content competitive. On the one hand, we need a copyright framework that protects artistic authors. However, the EU must widen its focus to protecting trademark and design rights holders in a digital environment, as these rights are likely to become much more important in the AI-driven world. On the other hand, we need a copyright framework that ensures contractual freedom and freedom to conduct business. These two perspective must be carefully balanced against each other. Lastly, the commission needs to create a specific legal framework for unfair, non-negotiable standard contracts used by AI tool developers. When it comes to funding, the EU needs to increase Creative Europe Media funding for video game development. Furthermore, digital games are an under-exploited driver of innovation. Therefore, the Union should give them a clear cross-cutting role in the new framework programme for research and innovation and introduce a specific R&D funding instrument targeting the games industry. The Union must require member states to introduce specific measures to support new emerging industrial sectors, like the game industry, in their regional smart specialisation strategies. Unlike any other cultural industry, public support for the game industry must currently be notified in Brussels. The Union must make it easier for member states to introduce public support for their local game industry ecosystem. Thus, the Union should broaden the audiovisual state aid exemption under the General Block Exemption Regulation (GBER) to include video games. If you have not done so already, vote! Vote for someone who continues the European support for Ukraine. For more information on the EGDF EP election manifesto, please visit: https://lnkd.in/eXYzVDHv

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80% of users on sports betting apps play for free but don’t win anything – unless they pay. Even after paying, with millions of users and only a few daily rewards, the chances of winning are extremely low – leading to loss of interest and engagement. This is the problem we’re solving with BeBetta. Our users don’t have to spend real money at all. They can earn digital currency on the app and use it to win rewards such as gadgets, luxury items, and experiences. We cater to Gen Z and millennials – a demographic highly sought after by D2C brands. So, most of our rewards come from collaborations with these brands. This model ensures a better user-to-reward ratio and offers partner brands direct access to our 4+ mn users. This month, we’re launching a new bidding model that guarantees every user has a fair chance of winning a reward or coupon. Stay tuned! #sports #entrepreneurship #gaming #startup

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Understanding the Rise of Esports! Esports, or electronic sports, have become a global phenomenon, attracting millions of viewers and participants worldwide. From competitive gaming tournaments to professional teams, Esports is revolutionizing the entertainment industry. Are you following the latest trends in Esports? #esports #community

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For me, the policy summit at the Nordic Game Conference was a call to action. It is time for games to be fully recognised as a cultural medium in their own right with high innovation and economic potential. The European game industry needs better public support structures and funding instruments to unlock sustainable digital growth. Sweden, a country with one of the biggest and most quickly growing game industries in Europe, is a perfect location to discuss policies to support the European game industry. One of the Swedish game industry's best-kept secrets is its exceptional local cluster organisations and game incubators, which are among the best in Europe. Their success is evident in the fact that Sweden, with its 900 game developer studios — more than four times the number of studios in Finland, for instance — has the largest studio base in the EU. The success of Swedish clusters and incubators is supported by world-class professional game education infrastructure. Sweden does not only have studios. It also has successful studios that run a significant turnover and employ a wast amount of industry experts. Overall, the Swedish game industry employs almost 8 500 industry talents and runs a combined local turnover of more than EUR 3 billion. With its 5 000 industry experts, Stockholm is one of the key game industry hubs in Europe. Furthermore, with over 2 500 industry experts, Copenhagen and Malmö form a rare cross-border talent hub. Local cluster organisations are crucial in supporting local game studios with knowledge and networks. Unfortunately, the Swedish industry lacks national cultural production support and R&D innovation funding instruments to boost the industry to the next level, creating a significant challenge for the long-term sustainability of the industry's growth. Most likely, Finns will once again have a head start in exploring the possibilities of the next technological disruption with their highly successful R&D instruments. With their cultural support instruments, Danes will likely be among the forerunners pushing the boundaries of games as an artistic medium. Sweden is likely to maintain its leading position in the global race if it is able to ensure both the continuation of support for local cluster organisations and the introduction of dedicated national public support instruments for its local game industry. Thank you Erik Robertson for making this happen.

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Today, in Gaming Video Streaming, there is a gap between the audience's desire for full interactivity and the current level of engagement in the competitive environment, even with a large and engaged audience. Existing solutions cannot truly engage as interactivity is almost completely absent and POVs are limited while more are needed for a comprehensive viewing experience. Moreover, such solutions are very costly both in capital and in resources, due to heavy data usage and processing. Let's Go Player 1 addresses these challenges by providing a unique, innovative platform that seamlessly integrates gaming video streaming with e-sports tournaments, empowering users with interactive gamification while offering unique 11x multi-POV content more efficiently Tailored for fans seeking deeper social engagement, LGP1 offers a highly involving remote LAN Party tournament experience, allowing spectators to watch 10 players simultaneously with a cost-efficient model for high-quality remote live content. Check us out for more about disrupting gaming video streaming and Esports: https://lnkd.in/g_9uqx2y

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The mobile gaming landscape welcomes a new player: Juicy Button Games! Based in Limassol, Cyprus, this studio has already secured a promising $3 million in funding led by The Games Fund (TGF). Juicy Button boasts a powerhouse founding team. Alexander Kravchuk (creator of mobile strategy hit Total Battle), Anton Sinelnikov (design director of Pixel Gun 3D), and Aleksandr Zaytsev (co-founder of Mighty Party developer Panoramik) bring a combined track record of success. Their previous titles have reportedly garnered a staggering $180 million to $220 million in revenue and a massive player base with 43 million to 190 million downloads across their lifetimes. The studio isn't wasting any time setting its sights on a new challenge. Their debut project will be a 4X strategy game designed specifically for mobile platforms. This genre is currently dominated by Chinese developers, but Juicy Button aims to break the mold and become a "worthy European challenger." This sentiment aligns with TGF's vision. Ilya Karpinskiy, co-founder of the VC firm, sees immense potential in Europe's game development scene. "We want to connect outstanding gaming founders from overlooked regions with the global industry," says Karpinskiy, highlighting the firm's mission to bridge the gap between talented European developers and the international gaming market. Juicy Button Games, with its experienced team and ambitious goals, is definitely a name to watch in the mobile strategy space. Can they dethrone the current giants and reign supreme? Only time will tell, but their journey promises to be an exciting one. (source: https://lnkd.in/e94ebWGv)

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📈 Discover how mobile gaming studios are revolutionizing revenue streams! 🚀 As mobile gaming thrives, industry leaders adapt to innovative monetization strategies. The 2024 Unity Gaming Report highlights a pivotal shift: While in-app purchase revenues face hurdles, in-app advertising (IAA) is witnessing remarkable growth. Why should game developers take notice? In-app advertising now outperforms traditional methods, showing a significant 26.7% increase in revenue per active user. Simulation, casual, and puzzle games are particularly beneficial, with up to 41% revenue increases. Moreover, strategies like rewarded videos and offerwalls are not only enhancing player engagement but also boosting session numbers and retention rates. With the proper ad placement and rewards system, games can see a marked increase in daily engagement and longer-term player investment. Keen to know more about how these trends can apply to your game development strategy? Read the full article to uncover actionable insights and real-game examples of successful monetization. #MobileGaming #GameDev #MonetizationStrategies #InAppAdvertising #UnityGamingReport #f2p #casualgames #midcoregames #hybridcasualgames #hypercasualgames #retention #engagement #brandads

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Interesting Facts About Video Games - 4   The Entertainment Software Rating Board (ESRB) was created in response to concerns about the content of video games, particularly violence and mature themes. The creation of the ESRB can be traced back to a series of events in the early 1990s.   In 1993, the U.S. Senate Committee on Commerce, Science, and Transportation held hearings to address the issue of violence in video games. These hearings were prompted by the release of several video games that were considered excessively violent, such as "Mortal Kombat," "Night Trap," and "Doom". The primary concern was the potential impact of these games on children and teenagers.   During the hearings, senators, parents, and advocacy groups expressed the need for a system that would provide information about the content of video games, similar to the movie rating system. The video game industry recognized the validity of these concerns and the importance of self-regulation.   In response to these hearings and to avoid potential government intervention or regulation, the Interactive Digital Software Association (IDSA), now known as the Entertainment Software Association (ESA), proposed the creation of a self-regulatory body. This body would be responsible for assigning content ratings to video games, indicating the appropriate age group for each game.   In 1994, the ESRB was officially formed and began assigning age and content ratings to video games. The initial rating categories included "Early Childhood," "Kids to Adults," "Teen," "Mature," and "Adults Only. The ESRB's rating system was designed to provide consumers, particularly parents, with information about the content of games to help them make informed decisions about the appropriateness of games for different age groups.   The ESRB has since become a standard in the video game industry, and its ratings are widely used by publishers and retailers to inform consumers about the content of video games. The system has been updated and expanded to adapt to the evolving landscape of video game content. The creation of the ESRB reflects the industry's commitment to responsible self-regulation and to addressing concerns about the impact of video game content on gamers, especially minors. #videogames #ESRB #rating

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The Gaming market is turning. Slowly. Late 2023 and into 2024 has been a perfect storm; *post-Covid corrections *domino effect of lay-offs *sky-high interest rates *war Not to mention a tentative market waiting for elections in the US and UK, plus a decline in VC-funding… However, an excellent post from Amir Satvat last week indicated: *weekly layoffs have halved from peak levels *13 out of 20 job categories have seen an increase in hiring *increased stability in gaming positions Anecdotally, we have seen; *huge demand for our services at CodeDev (Unreal Engine Co-Dev specialists) *significantly more new Gaming jobs being posted on LinkedIn, especially in the U.S. *a general expectation from Studios that they will need more great people in H2 *multiple GameLogic clients have reached out for hiring support in the last 2 weeks *much more stability in the general Tech market last Q (as Amir points out). I believe the Gaming market follows ‘general tech’ by 3-6 months… I predict a slow but general upturn for the rest of this year, with a further acceleration towards the end of Q1 in 2025. Here’s hoping 🙏 Keep going everyone!

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His talk will be about how the BEF and SEF cooperation will contribute to Vision 2030.

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