Francesco Giliberti

If the perceived cost of publishing match previews for close to 30 international soccer leagues is limiting the organic growth of your sportsbook, let’s connect at SBC. Soccerment can deliver fully developed, unique, relevant, and actionable match previews covering every major and many Tier II leagues from around the globe. As content automation accelerates its growth in the sports betting category, domain expertise is the key to training models and delivering relevant content that not only indexes well but is also informative and drives handle. Will you be out front of the trend, or will you be playing catchup next year? #sbc #sbc2024 #sbcnorthanericansummit

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CHAPEAU to Ryanair's marketing strategy, which is a combination of humor, innovative social media use, and cost-efficiency. 1. **Humor and Engagement**: Ryanair uses witty responses on social media to engage with customers, turning potential negativity into positive interactions. This builds a strong, relatable brand personality. 2. **User-Generated Content**: They utilize user-generated content on platforms like Instagram and YouTube to create authentic connections with their audience. 3. **Cost-Effective Operations**: The airline focuses on keeping operational costs low to offer competitive fares. Innovations like online check-in and baggage charges help streamline operations and reduce costs. 4. **Consistent Branding**: Ryanair maintains a recognizable brand image with consistent use of their iconic blue branding across all marketing channels. 5. **Strategic Partnerships**: Promotions through partnerships, such as with the Erasmus Student Network, add value for specific customer segments and enhance their budget-friendly appeal. These strategies make Ryanair a standout in the airline industry, effectively combining humor, engagement, and efficiency to maintain their market position. In the first comment the sources for Ryanair's marketing strategy.

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In today's marketing landscape, many brands tout themselves as inclusive. But what does inclusivity truly entail? And how does it impact consumer-brand relationships? In this paper published on Journal of Product & Brand Management,  Prof. Raffaele Donvito, Prof. Lia Zarantonello and I examined through three studies the repercussions on consumer-brand relationships when brands fail to be perceived as inclusive. 🤨 🤬 😧 A plethora of negative emotions influences consumers. Driven by sympathy towards marginalized groups, consumers' sentiments tarnish their relationships with brands, leading to adverse reactions. 📰 If you want to read the paper, you can find it at this link: https://lnkd.in/dBU9pBs3 Marketing communication can really shape consumers’ perceptions and behaviours, so let's cultivate a marketing environment that wholeheartedly embraces diversity, equity, and inclusion, fostering enduring connections between consumers and brands! 💼💬 Dipartimento di Management - Università di Verona #BrandManagement #DiversityandInclusion #ConsumerInsights

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A new data management and curation course is starting in September at SISSA. A great opportunity to enter the world of data in research.

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Our first #DigitalCoffee on #ArtificialIntelligence: Thanks to all our clients, speakers, and organizers for the great discussion on how #ArtificialIntelligence, supported by the courage and commitment of leadership, is bringing value. We also focused on what needs to be done within organizations to increase their impact on the market, including short-term strategies #ArtificialIntelligence #Data #LocationIntelligence #Analytics #GenerativeAI #Leadership #Focus #Impact

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Ogni tanto mi diverto a creare Prompt per fare profezie con ChatGPT/Claude (versioni paid possibilmente). Sotto ne trovate uno sul mondo del lavoro. Se avete voglia di giocare potete personalizzarlo cambiando il parametro della Industry. /PROMPT [SCENARIO] The AI is having a big impact on many established jobs. With this highly increasing speed of evolution of platforms like ChatGPT, Midjourney, Adobe Firefly, etc. some of them are most likely to be replaced. [CHATGPT ROLE DEFINITION] Market Researcher, HR Manager and Business Guru [TASK OVERVIEW] Develop a comprehensive table to analyze and predict the future of jobs in the Industry provided below, focusing on the impact of Artificial Intelligence. The aim is to identify key roles within the industry, assess the likelihood of these roles being replaced by AI technologies, and provide insights into how these changes could manifest. [FOCUS INDUSTRY] Creative Agencies and Media Industry [PRIMARY OBJECTIVE] Evaluate the impact of Artificial Intelligence on major job roles within the FOCUS INDUSTRY [INSTRUCTION TO BUILD THE OUTPUT]:  Determine the list of the most important Job Roles in the Focus Industry. Utilize existing industry reports, AI technology trends, current high speed of AI models evolution, job analysis studies and other social-cultural information to estimate the impact levels. Provide a narrative that combines data-driven insights with qualitative assessments to explain the potential transformations within each role. When possible, highlight opportunities for roles to evolve with AI advancements, focusing on augmentation rather than mere replacement. Be very honest. Process this instruction internally and go straight to the desired output below. [DESIRED OUTPUT] DO NOT ADD ANY COMMENT OR SENTENCE.  Provide directly the structured table with the following columns: Column #1 | Job Name: List of key roles within the FOCUS INDUSTRY. Column #2 | Probability of Being Replaced (%) - 1 year  Column #3 | Probability of Being Replaced (%) - 3 year  Column #4 | Probability of Being Replaced (%) - 5 year  Column #5 | Impact Description: A brief explanation covering: - Why: Factors contributing to the vulnerability or resilience of the job role to AI disruption. - What Can Happen: Potential outcomes or changes in job functions due to AI integration or replacement. [NUMBER OF ROWS] Provide at least 30 Job Titles that can be found in the focus industry. [ORDER BY] Probability of being replaced. Higher to lower.

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Very Interesting point of view on AI and Green Economy ....

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Deep diving into new #StrategicMarketing methods to maximize our evolving and exciting profession! We gained great insights from our teacher Silvia Dallavalle, and had interesting discussions exploring different markets and approaches with Simone Massa and Federica Bellidori. It was a pleasure to meet you all :) #NeverStopLearning #SaaS #Marketing #Cegos #G2M

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“Ho appena completato The Path: Advice from Business Leaders to Guide Your Career! Dai uno sguardo: https://lnkd.in/d8Cai-Tq #careermanagement #personaldevelopment”

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🌱 𝐈𝐦𝐩𝐚𝐜𝐭 𝐑𝐞𝐩𝐨𝐫𝐭 2023 is online! 🌱 We are thrilled to announce that our 2023 Impact Report is now available! A challenging, stimulating job led by our Sustainability Team, Chiara Prisco, Giulia Costa, and Martina Schiuma, certifies the commitment and initiatives we have supported as a B Corp and a leading company in the fashion industry. 🔍 Why is it important? Our goal is to make the fashion industry as transparent and traceable as possible, for this reason we support and empower fashion brands and their supply chains in a co-evolution process towards a strategic commitment for continuous improvement and the creation of shared value. 🌟 What will you find in this report? - Our impact areas - Strategic partnerships and collaborations with suppliers and customers - Future goals to continue improving traceability and transparency in fashion 📥 Are you curious ? click on the first comment below 👇🏻

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This useful tool makes #socialmediamarketing and #digitalmarketing much easier. Try it on https://lnkd.in/e_KpAn6p and improve your #marketingstrategy!

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🚀 Ho il piacere di annunciare che ho appena completato il certificato di Google Data Analytics! 🎉 Questo percorso formativo mi ha fornito competenze avanzate nell'analisi dei dati, inclusi strumenti e tecniche come SQL, R, Tableau, e molto altro. Sono entusiasta di mettere in pratica queste conoscenze e contribuire con nuove prospettive e soluzioni basate sui dati. Ringrazio Google e tutti gli istruttori per questa incredibile opportunità di crescita professionale. Sono pronto per nuove sfide e opportunità nel mondo dell'analisi dei dati! #DataAnalytics #GoogleCertificate #SQL #Tableau #DataVisualization #DataScience #Analytics #BusinessIntelligence #BigData #RProgramming #DataDriven #DataInsights #GrowWithGoogle

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Another step into AI driven development... i will not be surprised if soon or later we will start considering hallucinations as options for "innovation" #ai #innovation #LLM https://lnkd.in/djKarFBC

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This is my thesis project, an editorial concerning the attention economy, the cause and consequence of social media and Internet addiction. The research examines the intersection of digital technologies and the attention economy, analyzing their impact on user behavior. Presented as an editorial project, it investigates strategies such as dark patterns and data collection. It also compares regulations and provides recommendations to maximize benefits and reduce risks. #Graduation #GraphicDesign #IEDMilan #NewChallenges #GrowthMindset #ThesisProject #AttentionEconomy #SocialMediaAddiction #InternetAddiction ✨🎓 📖

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⭐M6 Penetration Testing with Metasploit⭐ ✔ Keylogger ✔ Backdoor ✔ Metasploit Thanks to EPICODE!

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https://lnkd.in/e9a224nS La penso come Daniel Jeffries: "This has reached a nearly clownish level of virtue signaling and status gaming. Nobody is muzzling these folks and their right to complain constantly about this imaginary future with imaginary superintelligence that has no actual trajectory from current systems. Imagine the immense privilege of people being paid millions of dollars shouting loudly about their right to complain nonstop about the very product they're helping to create. This is not people standing up against slavery, or against genocide and political repression. These are people who want the right to make sure you know about their imaginary future hallucinations whether you want to hear about it or not. They already have that right. Nobody has taken it away from them. And no, a non disparagement agreement, which is standard across all kinds of business, is not taking away their rights to "warn people about AI." Nobody is silencing them. And nobody needs to hear a message that has reached Brandolini's level of misinformation and nonsense that the rest of us now have to clean up through absolutely enormous struggle, because the amount of effort it takes to kill this kind of bullshit is infinitely greater than the amount of effort it takes to create it."

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