Ogury

This year marks Ogury’s 10th anniversary! From our humble beginnings in 2014, we've grown into a global player in digital advertising, always with a clear vision: prioritizing consumer privacy. Ogury innovated ahead of the rest of the industry. Long before technical changes to traditional advertising models, we decided to deliver solutions grounded in privacy by focusing on personas, not people. As we celebrate this milestone, we thank our incredible team, loyal clients and partners. Here’s to the next decade of innovation and privacy-first advertising! Read our latest blog to learn more: https://lnkd.in/e54XmEiZ #Ogury10Years #AdTech #DigitalAdvertising

Ogury was a proud sponsor of the DIGIDAY［日本版］Post Cookie Forum in Tokyo! Our Country Director Japan, Ryo Matsumoto, delivered an insightful presentation on the transformative power of zero-party data. A big thank you to everyone who joined us. #DigidayPostCookieForum #ZeroPartyData #DigitalMarketing

As you all know by now, Google has decided not to phase out third-party cookies in Chrome, leaving the choice up to consumers. What does this mean for the future? Our CEO, Geoffroy Martin, weighs in Mumbrella, stressing that this decision should not be used to postpone the move to solutions that are not exclusively relying on identifiers. If trends in other ecosystems are any indication, we can expect most users to opt out of tracking, intensifying the current trend of decrease in cookies and IDs available for campaigns, while heightened demand is driving up prices. The advertising industry is at a critical crossroads in data protection, an evolution that predates Google’s Privacy Sandbox. It's time to embrace new strategies that prioritize consumer privacy and ensure long-term scalability. Read more: https://lnkd.in/dmGdhD2N #AdTech #CookieDeprecation #Chrome #Google

Ogury is hiring a Lead Software Engineer, Programmatic in Paris! Are you ready to bring your fresh ideas to design, develop, and optimize large-scale distributed systems and take Ogury's platform to the next level? Apply now or share with someone who fits the bill: https://lnkd.in/eqHRjpUe #Engineer #Paris #Programmatic

Ogury was a proud sponsor of MAD//FEST London last week! Our UK Country Director, Lawrence Horne, delivered a captivating keynote on zero-party data, its evolution alongside consumer data, and why it holds immense significance in contemporary marketing strategies. Thank you to everyone who joined us! #MadFestLondon #AdTech #ZeroPartyData

At this year’s Cannes Lions, our CEO, Geoffroy Martin, spoke with Yakira Young from AdMonsters about a crucial shift that publishers must embrace as we move toward the cookieless future. He emphasized the importance of publishers proactively exploring and implementing ID-less solutions in collaboration with advertisers and technology partners, allowing them to continue effectively monetizing their content as the transition away from third-party cookies continues. Check out the full conversation: https://lnkd.in/eiVZHw_m #Cookieless #AdTech

Discover the thoughts of our UK Country Director, Lawrence Horne, about Cannes Lions 2024 in Advertising Week! While the future of cookieless advertising and AI applications were top of mind, Lawrence highlighted the need for a more integrated approach between creative ideas and ad tech innovations to ensure all players benefit at future Cannes events. Read more: https://lnkd.in/eqadqa3i #AdTech #AI #CannesLions

Join us as we look back on Ogury's Pride celebrations this year and explore the ongoing journey towards equality and inclusion. From inspiring talks to community gatherings, the month has been filled with informative and engaging events! Read all about it: https://lnkd.in/es48f946 #Pride2024 #DiversityAndInclusion

Discover the inspiring journey of Francesca Lerario, our Managing Director Southern Europe, in an interview with Antonino Caffo from 4i MAG. Francesca shares her insights on balancing work and family, innovative projects at Ogury, and the future of privacy in the adtech industry. Dive into the full interview: https://lnkd.in/eC7CAXPN #AdTech #Cookieless

Our Chief Data and Insight Officer, Christophe Bize participated in a dynamic panel organized by Happydemics during Cannes Lions 2024. Chris emphasized the importance of aligning media and creative more closely while advocating for a respectful approach to consumer privacy without compromising ad effectiveness. Thank you to Happydemics for organizing this impactful session! For deeper insights into the panel discussion, dive into The Media Leader UK's article: https://lnkd.in/eXaTpN-T #AdTech #Cookieless