MOSCHINO

Milan, July 17th, 2024 - Moschino unveils Creative Director Adrian Appiolaza’s first advertising campaign “Collezione 0” – a series of photographs and short films by famed photographer Willy Vanderperre and styled by Alastair McKimm. “Collezione 0” tells the story of five women enjoying the energy and beauty of Milan.  All find happiness in moments of their everyday. From admiring the Duomo, to buying groceries from the local fruit stand or getting lost in the music at the record store. One not being more important than the other but realizing that within each day we can all find a moment we LOVE. Photographer: Willy Vanderperre Stylist: Alastair McKimm Art Direction: M/M (Paris) Models: Julia Nobis, Lina Zhang, Laura R., Farah, Rabina Hair: Anthony Turner Make-up: Lynsey Alexander Nails: Roberta Rodi #Moschino #MoschinoFW24 #Collezione0 #AdrianAppiolaza

MEN’S SHOW SPRING – SUMMER 2025 AND WOMEN’S RESORT 2025 Collezione 01 "Lost and found" Individuals, characters, humanity. The second Moschino show by creative director Adrian Appiolaza is an expression of the uniqueness of people. Each look, like each person, stands alone, and has something of its own to say. The collection is an exploration, of exploration - exploring the world, exploring your mind, exploring Moschino. A move from the urban chaos of the city to discover paradise - literal, and personal freedom. Fundamentally Moschino. The Moschino characters are explorers, shifting between different spaces, ideas and ideals, escaping through escapism. There’s something positive - beautiful - in getting lost, finding places you never knew. Traditional tailoring loses its restrictions and boundaries - morphed, deconstructed, then reconstructed. Franco Moschino’s own rules for dressing are shredded - the ultimate Moschino act - to become a new form of fun fur. Escaping the city, true individuals wear clothes that speak of the Italian countryside, of the wilds of the jungle, and finally of a serenity - outer exploration, to find inner peace. Lost, then found. Moschino archival gestures, glimpses and memories - a continual exchange with the ethos of Franco. 1990s prints - peace flowers, footballs, ironic pizza smears, Made in Italy, always, some reinterpreted, reworked and loved again. Twisted trench-coats, lingerie dressing, ‘assemblages’ of other garments to create anew. The “Survival” jacket of Spring - Summer 1992, here reinterpreted first for urban living, then for the great escape. Contemporaneity is found through a melding of genders, boundaries blurred, a shared wardrobe for all: a ladies’ scarf may be tied as a skirt, a man’s shirt can become a wedding dress. Traditions are broken apart, new identities discovered. An attaché case is shaped as the Moschino Love heart - because you should only do what you love. A journey to find a new perspective - to discover a Moschino view of the world. The essence? Freedom of expression, through your clothes. #Moschino #MoschinoSS25 #MoschinoResort25 #MFW Aeffe S.p.A.

"Moschino’s Adrian Appiolaza on Creating Characters, Having Fun and Freedom of Expression" The Italian brand kicks off Milan Men's Fashion Week, and its creative director will unveil his first men's spring lineup together with the women's resort collection since he believes Moschino "is not about gender": https://lnkd.in/db4m_sU9 #Moschino WWD #MFW

Postcard from Moschino. Our Men’s Spring/Summer and Women's Resort 2025 collections debut tomorrow. #Collezione01 Tune in at 4pm CEST: www.moschino.com #MoschinoResort25 #MoschinoSS25 #MFW

OOO for the foreseeable future. Moschino Men's Spring/Summer and Women's Resort 2025 collection. #Collezione01 June 14th at 4pm CEST www.moschino.com #MoschinoResort25 #MoschinoSS25 #MFW

Coming soon.

Moschino Men’s Spring/Summer and Women’s Resort 2025 collection. #Collezione01 Coming soon. #MoschinoResort25  #MoschinoSS25 #MFW

In occasion of the World Environment Day (June 5th), and three days before the World Oceans Day (June 8th), the Aeffe S.p.A. Group has decided to join the Water Defenders Alliance, an alliance created by LifeGate to generate a concrete impact on protection of the sea which involves companies, citizens, institutions, ports, research bodies and universities to defend our seas from the main threats to their health. Among these, pollution from plastics and microplastics which still represents a serious problem for the environment, but also for the species who populate it. The first fashion company to become a Water Defender, Aeffe has adopted a "seabin" positioned at the Marina di Cattolica, able to capture around 500 kg of waste per year, including microplastics up to 2 mm in diameter and fragments of microfibres up to 0.3 mm. This project makes us proud and represents a further step in our sustainability strategy. We have chosen to support a project in the Marina di Cattolica, a few kilometers from AEFFE headquarters in San Giovanni in Marignano, to give concrete support to the area in which we carry out our activities and where a large part of our people live with their families. For further information: https://waterdefenders.it #AEFFE #Moschino #Sustainability #WaterDefendersAlliance

MOSCHINO OPENS MILAN MEN'S FASHION WEEK Moschino is pleased to announce that it will open the upcoming Milan Men's Fashion Week in June. Moschino will present the Men's Spring/Summer 2025 and Women's Resort 2025 collections. It will be the first Moschino men's collection designed by creative director Adrian Appiolaza. The show will take place on Friday, June 14th at 4 pm CET on Via Ventura, 14. #Moschino Aeffe S.p.A. #MFW