At Davines, our purpose is to continue to bridge the gap between the hair industry, design, art and fashion, and put #culture and #ethics ahead of everything else. 🎞️ "In the same way a fashion house produces couture and ready to wear collections," says #Davines Hair Art Director Tom Connell "we create a large lifestyle collection with the aim of producing images which are directly relatable to salon life, looks which are aspirational but relevant to what clients want today. In parallel, we create photographic collections of conceptual hair ideas designed to be as thought provoking as possible. Images with the sole purpose of stopping people in their tracks and making them look twice." 📷 "Both collections must be thoroughly researched and have a layered cultural connection which provides a red thread through all our images. They are the result of the inspiration which surrounds us - the music, the art, the films, cultural movements – and they are representative of the whole Davines community, being respectful of the varying approaches to hair colour, culture, ethnicity, as well as the societal and economic issues many of our community face." "Our goal is to create a genuine new movement in #hairdressing. One in which hairdressers think of their work like a design problem and use their skills, #creativity, and thought to solve it. Taking inspiration from the past in a critical way and looking at what can be improved for today's wearer." #DavinesGroup #DavinesGroupRegeneration #DavinesGroupPeople #SustainableBeauty #HairIdentity
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