curly quotes
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curly quotes are pairs of quote marks that are shaped with curves to indicate the start and end of a quotation, like “” and ‘’, and should be used in prose content and posts.
Why
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You should use curly quotes in prose content for improved typography and better readability around quotations and as apostrophes in contractions and possessives.
How to
Different systems have different ways of entering curly quotes. You may find the following useful for copy/pasting:
- “ ”
- ‘ ’