Sajith Sivanandan

Thrilled to be featured in today's Hindustan Times article by shuchi bansal, discussing the incredible rise of digital screens in outdoor media! Out-of-Home (OOH) media stands out as the only traditional media channel experiencing double-digit growth year-over-year. This resurgence is not just a return to form but a leap into a new era of innovation and engagement. The digital revolution in OOH is reshaping the landscape, making it more dynamic and interactive than ever before. 3D Creatives and Anamorphic Designs: The use of 3D technology and anamorphic designs is creating visually stunning and immersive experiences. For example, Tata Tea Gold's dual-screen anamorphic execution during Durga Pujo captivated audiences and set a new benchmark in the industry. Laqshya Media Group has been at the forefront of all tech based innovations in India. We have our inhouse team to brainstorm, develop and execute never-before-done tech ideas. The numbers speak for themselves: the FICCI EY report expects OOH media to cross ₹4,500 crore this year and reach ₹5,400 crore by 2026. This growth is fueled by the ability of OOH to deliver high-impact, measurable results that traditional static billboards cannot match. It's an exciting time to be in the OOH industry. Let's continue to push the boundaries and redefine what's possible in outdoor advertising. #OOH #DigitalMedia #Innovation #Advertising #LaqshyaMedia #HindustanTimes #Marketing #DigitalTransformation #SmartCities

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Reflecting on the enriching discussions at MMA IMPACT Mumbai, I am particularly inspired by the insights shared by Rohit Bhasin, President and CMO of Kotak Mahindra Bank and a venerated member of the MMA India board on leveraging AI across business operations - not just in marketing but as a catalyst for comprehensive business transformation. He enlightened us on harnessing AI beyond buzzwords, aligning perfectly with our theme: Marketing in the Age of AI - Inspire, Innovate, Integrate. Click below to watch the full video. Sharing top 5 takeaways from this standout session: 1. Integrating AI Across Business Ecosystems - Rohit underscored how AI's potential extends well beyond marketing, serving as a backbone for operational efficiencies and strategic decision-making across entire business ecosystems. This holistic application is not just about automating tasks but about revolutionizing how we envision growth and scalability. 2. Data Readiness for AI Effectiveness - Bhasin emphasized that robust data infrastructure is essential for AI to unlock its full potential. Strengthening data capabilities ensures that AI tools have the necessary resources to generate insightful, actionable outcomes, driving informed decision-making and personalized customer experiences. 3. Deep Dive into Predictive Personalization - With AI, businesses can move from generic offerings to deeply personalized customer experiences. Rohit elicited with examples how AI could dynamically assess credit risk and personalize banking products to individual financial behaviors, showcasing AI’s role in crafting tailored solutions that resonate on a personal level. 4. AI Empowered Customer Service - Imagine a future where every customer interaction is informed by AI, predicting customer needs and optimizing service delivery. This future is now, as AI enhances how businesses interact with consumers, making every touchpoint a chance to solidify loyalty and satisfaction. 5. Mindset Shift and Organizational Adaptation - Rohit's discussion extended into the crucial areas of mindset adaptation within organizations. Embracing AI requires not just technological upgrades but also a significant shift in corporate culture towards 'always on' learning and innovation. Let’s bring these insights into sharper focus, exploring how AI can not only drive the marketing of tomorrow but also redefine the competitive landscape of entire industries. In the spirit of our commitment to inspire, innovate and integrate to win marketing in the age of AI, let's now prepare for the MMA IMPACT Delhi edition. Join us in Delhi to dive deep into AI's potential to reshape marketing, ensuring we not only keep up with the times but define them. Register now - https://lnkd.in/dA-n3A7x #MMAImpact2024 #AIinMarketing #BusinessTransformation #FutureOfMarketing #MMAGlobal #MMAGlobalIndia #DigitalTransformation https://lnkd.in/dDJUpGgb

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*** AI Predictions - How did they pan out? *** Thrilled to be back with Jaspreet Bindra on Thinkly Talks in his Community - Plurality Dialogues: On AI. Some key highlights from our conversation: ♟️Microsoft’s Strategic Investments: Microsoft's significant investment in the Middle East is not just about bolstering its global AI footprint; more a geopolitical game of chess! 📈UAE’s AI Aspirations: UAE has ambitious plans to emerge as a global AI hub, positioning itself alongside the US and China. And India?🤔 📱Meta’s AI: Meta recently announced the integration of AI into WhatsApp, which has sparked debates about privacy and innovation 🔮AI predictions: We discussed Jaspreet’s top 10 predictions on AI - this year, he decided to review them at the end of the quarter instead of a year! Can’t fault him for that - the rate at which AI is exploding, no one has a clue where we might be at even 6 months from now! :) For more such fascinating conversations on AI, join Jaspreet's Community on Thinkly: https://lnkd.in/dtci_bJj Full video: https://lnkd.in/dT7JjxeW Navin P. Deepak Choithramani Karishma Mehta Macharayya G #thinkly #thinklytalks #ai #aipredictions

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Jist appoints Mehul Munjpara as Head of Revenue Link in the comments Rishi Pratim Mukherjee sattvik mishra Mehul Munjpara Jist Media #mediabrief #JistMedia #MehulMunjpara #HeadOfRevenue #appointment #leadership #media

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Two years ago, we met Ritesh Srivastava, who had a vision of establishing a Debt Relief and Debt Consolidation platform for India. Essentially, he aimed to create a platform that would assist people in overcoming financial delinquency and escaping the debt traps they often find themselves in. Why was this so exciting to us at Multiply Ventures? With India witnessing increased and easier access to credit through various channels such as credit cards, BNPL, and personal loans, it became evident that many individuals would struggle to repay these debts, leading to delinquency. For those who haven't experienced this firsthand, it's a challenging and unpleasant journey, marked by persistent reminders, calls, and even threats. This is where Ritesh and his team introduced FREED, a platform designed to work closely with individuals in financial distress, helping them create payment plans, negotiate with creditors, and ultimately resolve their financial burdens. Over the past two years, FREED has made a significant impact, working with thousands of individuals and settling or in the process of settling loans totaling over 500 crore rupees. This initiative is not only a promising business venture but also one that has a profoundly positive impact on people's lives. And this is just the beginning; the team has plans to introduce several products to help people manage their credit more effectively. We are excited to announce our increased investment in FREED in partnership with Sorin Investments and Piper Serica. Bhushan Patil Sanjay Ramakrishnan Naveena Pallavi Sanjay Nayar https://lnkd.in/gahzm45x

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Discover the power of ancient wisdom in modern marketing! Read my article on ADGULLY to unlock the secrets of authentic brand storytelling through Sanskrit 'Rasas.' Big thanks to Adgully for publishing my insights and views!

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How many ads of individual AMCs exhorting us to do SIPs does one really remember? The branded recall of most would be really low (I have some individual estimates to corroborate this) and most brands try to push boundaries with every new campaign (like in other crowded categories). The No. 5 of #MyFive (only as per time-line) would be something we created with #FranklinTempleton many years back when SIP communication was still relatively in its infancy. Here we looked at SIPs from a lens of EMIs; how most EMIs are something we think are a huge burden and an outflow of big amounts. To be seen in a positive light, we positioned SIP as a #GoodEMI. This got us salience and also became a generic for the said transaction. Spanning two phases of a multi-media client, a highly passionate client, agency and production team did the following launch video. Hope the only EMI in your lives right now is the #GoodEMI. #MutualFundsSahiHai https://lnkd.in/dQdjv7pU

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Co-lead a workshop (with Sumathi my business partner and Komal lath of Tute Consult) on branding and communication and why/how its' strategic & important for the portfolio companies of an early stage growth focused PE fund in Mumbai this noon. very interactive session. lots of takeaways. one of the biggest benefits of doing such workshops with founders and CXOs of growth companies is that you get to first hand understand their pain points and priorities. which makes you realize there is a long road ahead laden with great opportunity for those in PR & comms if we take off our hats and look at it from their perspective.

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Who runs the Zepto app? If you think it’s the bespectacled founders of Zepto, you may want to read our story. Zepto has a very different business model compared to peers as well as ecommerce incumbents Amazon and Flipkart. But several former employees as well as legal experts point out this structure is convoluted. Will Zepto’s model attract trouble just like Amazon’s and Flipkart’s did? Read our story here: https://lnkd.in/gJcW_A2J With Priyanka Sahay

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The right interventions at 50 can change health outcomes in a big way. Health week was so important with participants learning about prevention but also small manageable lifestyle changes that can have compounding health gains. Embracing a healthier lifestyle is one of GetSetUp’s key focus areas and glad we can impact on so many active agers. #activeageing #ageinplace #independentageing #lifestyleafter50

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Yes, it's a great move! The move is seen as a step towards transparency amidst rising advertisement violations, prompting stricter regulations. But shouldn't brands be responsible for removing false claims rather than advertisers? Additionally, shouldn't the FSSAI/Responsible department take strict action against these violations? Revant Himatsingka (Food Pharmer) #labelpadehgaIndia #D2C #brand #brandadvertising #socialmedia #performancemarketing #advertiser #socialmediamarketing #ads

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"ReshaMandi, a business-to-business marketplace focused on silk products, has laid off 80% of its employees after it failed to secure Series B funding, forcing the company to massively scale down its operations since last year. With a debt of more than ₹300 crore, ReshaMandi is facing court cases from lenders and vendors and some creditors are even planning to file for insolvency, said two officials privy with the development. ReshaMandi, which has raised around $70 million in equity and debt, counts Creation Investments and Omnivore as its backers. Founded in 2020, the company provides a full-stack digital ecosystem of natural fibre from farm to fashion in the agritech space. The company did not respond to ET's email query. The last funding of ₹225 crore in a equity plus debt round saw participation from Omnivore, which led the seed round of ReshaMandi, 9 Unicorns, Venture Catalysts, Sandeep Singhal of Nexus, and IndiaMART founder Brijesh Agarwal, among others. Debt investors include Northern Arc, Alteria, Innoven, and Stride Ventures. “The previous funding was at a valuation of $175 million which has come down significantly when the company tried to raise $5 million in January this year at a $25 million valuation. Despite the down round expectations, it could not raise any funds,” said one of the creditors planning to file for ReshaMandi's insolvency." https://lnkd.in/gHwby63a

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technology can't solve all our social problems but it is an exponentially growing superpower that is likely to be at the core of most of our scaled solutions going forward. we must figure out ways to get India's best product managers and engineers excited about solving social problems, despite our constraints. I share some of our tech-first thinking and work in this interview with Venkatesh Kannaiah of The Indian Express

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This drama keeps happening periodically. Unless all companies learn to pay on time (and this should not need government intervention), this vicious cycle will not stop. Paying on time is not a favour. "Seeking to ensure a timely payments for micro, small and medium enterprises, the ministry of corporate affairs has asked all companies to disclose information on payments made or overdue to such small businesses on a half-yearly basis. The move comes amid demands for a review of income tax provisions that allowed only the amount that has been cleared to be used as a deduction for expenditure by companies. The provision has split small businesses, some of whom have complained of being forced to deregister as an MSME. Ahead of the Budget, MCA has issued a new form that requires payments to all MSMEs as well as outstandings for 45 days or less or dues pending for over 45 days to be disclosed along with the reason for delay.For long, over dues have been a major concern for small businesses as they typically depend on internal generation to meet their funding requirement with only a small portion relying on bank credit. In fact, access to bank credit has been a major area of concern, which the govt is seeking to address. Apaper by ICRIER econo mists Radhicka Kapoor and Tanu Goyal has suggested that the use of digital public infrastructure has helped address a part of the problem, but the gap still remains. “The first phase of the Account Aggregator (scheme) rollout (April 2022 – Jan 2023) in India has resulted in early positive benefits to the MSME sector. Of the total loans disbursed during the period, about 38% of the unsecured business loans were disbursed to MSMEs. The AA network has lowered the cost of doing business, reduced paperwork, and enabled a quick turnaround with loans being available in 3-5 clicks in a digital process,” they said in a paper. Industry bodies have suggested several steps in the Budget to address the concerns of MSMEs. “There is a pressing need to establish a dedicated working group tasked with identifying underperforming schemes related to MSMEs. Such an initiative would systematically assess the effectiveness of current programmes, pinpointing areas where interventions are falling short in supporting MSMEs. By conducting thorough evaluations and gathering empirical data, this group can recommend targeted reforms or adjustments to policies,” said Assocham president Sanjay Nayar." https://lnkd.in/ggKVJ-Mj

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With the "Poonam Pandey Fake Death" fiasco and an illegal hoarding collapsing in Mumbai, the #Advertising and #Marketing industry faces some serious questions. With social media blurring the lines between what is wrong and what is viral, it is a time where we need to dive deeper into the impact of #advertising on our society. #Goafest was helmed as the Mecca of the industry since two decades now but fails to address the things that matter. Storyboard18 raised a very genuine question - How a generation that is high on equality, inclusion, and social responsibility — millennials and GenZ — views an award show run by the "same old, male-dominated guard"? Why are real issues that are eroding the industry not addressed and tackled seriously? An interesting piece which demands some pondering - #AdWorld #Marketing #Media #MarketingNews

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When Dhruv Shah from FCB Kinnect first reached out to me for HDFC Bank's EOSS idea, I was stunned by the creativity of the idea, but I was equally concerned because we were being asked to create a deepfake of Nora, at the time when deepfakes were being look down upon! Once we were comforted that Nora is a partner in this (anti) crime, we then saw it as an opportunity for using our latest Generative AI models of Face Swapping and Voice Cloning, to raise awareness about the potential nefarious use cases of deepfakes, helping society build resilience and develop antibodies against such misuse- and I was like "Alright, let's do it!" Yes, we faced road blocks, yes we had late night meetings, but it all turned out beyond beautiful in the end, especially after this line up of awards that this campaign won: 🏆 Cannes Lions: A coveted Silver Lion in PR for Use of Events & Stunts, alongside 3 impressive shortlists! 🏆 The Abbys 2024 Goafest: We walked away with the top honor - the Grand Prix in the Use of AI category - alongside a staggering 3 Golds, 3 Silvers, and 2 Bronzes. 🏆 2024 Kyoorius Creative Awards: Adding to the recognition, the campaign secured wins in both the Experience & Engagement and Advertising categories. These awards are a testament to the power of impact when AI meets creativity. We're not just driving metrics for brands but also pushing the boundaries of creativity in ad campaigns, and raising awareness against potential harm that AI can cause! Thanks Dhruv and team FCB for trusting us as partners for this amazing campaign! With our upcoming Studio by Gan.AI release, we're set to redefine the limits of personalized video communication while democratizing the use of Generative AI (read PLG!). Stay tuned for new releases coming every month!

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Discussing the changes in the advisory on self-declaration in advertising by the Indian government on exchange4media. The regulators have heard the call of the industry and restricted the advisory to critical industries. The need for transparency in advertising continues. #advertising #adtransparency. Shantanu David, Rakesh Sharma INS, Varghese Chandy, Manisha Kapoor, Shradha Agarwal, Ambika Sharma

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