Anivesh Kumar

Why do cab drivers make good paid search advertisers? They can really drive in traffic. 😂 Looking for quality traffic for your ads - the one which can drive ROI and ROAS. Let's speak 👋 #ScaleYourPaidAdswithLinksters

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Very #insightful! Thank you, Prashant Puri , for sharing the key #trends in #AI and #digitalmarketing. I am proud to be part of this #inspiring journey. #Adlift #ProudToBeAnAdliftian #Seo #agency #seoagency #topSeoAgency #No1SEOCompany #SEOcompany #ROIdrivenMarketing #mediabrief

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𝗜𝗻𝗱𝗶𝗮𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗣𝗼𝗶𝘀𝗲𝗱 𝗧𝗼 𝗛𝗶𝘁 𝗥𝘀 𝟭.𝟮 𝗧𝗿𝗶𝗹𝗹𝗶𝗼𝗻 𝗜𝗻 𝟮𝟬𝟮𝟰, 𝗗𝗿𝗶𝘃𝗲𝗻 𝗕𝘆 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗕𝗼𝗼𝗺: 𝗠𝗔𝗚𝗡𝗔 The Indian advertising industry is set to reach Rs 1.2 trillion in 2024, fueled by the rapid growth of digital media, according to IPG Mediabrands’ MAGNA Global Advertising Forecast (IMF) 2024. In 2024, total advertising revenue from ₹1.1 trillion ($13.1 billion) will touch ₹1.2 trillion ($14.6 billion). Read More: https://lnkd.in/g6Yq4Dge hema malik #MarketingMind #DigitalMedia #AdvertisingIndustry

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That’s the power of the best UGC Ad, just a single ad into 1 Cr!! 😱 UGC done for Blue Tyga Want the same for you? 🔥 No more wait Ping us bd@harisand.co #ugc #ads #digitalmarketingagency #ugcvideoexample

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Creating Messages for B2B Lead Generation Funnel in 2024 Top of the Funnel Content: Brand Story, Educational Content, Problem Awareness Middle of the Funnel Content: Provide Solutions to Problems, Differentiate Brands Bottom of the Funnel Content: Show credibility and authenticity of Brand, Clear CTA Follow Naveen Bansal for more such marketing updates. Naveen Bansal Priya Jain Anusha Anusha Avi Garg Hitesh Baladia #naveenbansal #SocialCommerce #Shopping #OnlineShopping #InstaShopping #DataDrivenDecisions #SuccessNavigation #DigitalMarketing #ContentMarketing #CustomerEngagement #BrandAwareness #BrandVoice #BrandMessaging #TargetedMarketing #CustomerSegmentation #PersonalizedContent #CustomerCentricMarketing #HighIntent #BrandAwareness #Retargeting #DigitalMarketing #metaverse #facebookmarketing #instagrammarketing #facebook #instagram

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#DigitalMarketing #digitalcampaign, #realestate #realty #googleAds #facebookads #socialmedia #socialmediamarketing THIS IS NOT A ROLL FOR THOSE WHO ARE JUST SEO OR SME Jr. Manager / Manager: Digital Marketing Thane/BKC, Mumbai 4-7 yrs work experience in Real Estate Salary: 8-14L MUST HAVE: Deep understanding of conceptualising, developing, Implementing Digital campaigns & who can measure its impact. Its NOT a SEO/SME role Key Functions & Responsibilities Responsibilities: 1. Digital Media Planning: Develop basic digital media plans aligned with marketing objectives, sales targets, target audience, and budget allocation. 2. Campaign Management: Oversee the implementation and optimization of digital media campaigns by working with the agency. Monitor performance metrics and KPIs, making data-driven adjustments to improve campaign effectiveness and reach. 3. Content Integration: Collaborate with creative teams to ensure seamless integration of creative assets into digital campaigns. 4. Budget Management and Reporting: Manage digital media budgets effectively, tracking expenses and ensuring campaigns stay within allocated budget limits. Provide regular reporting and insights on campaign performance and budget utilization. 5. Cross-Functional Collaboration: Work closely with call centre, sales teams and other marketing team members to ensure ROI from digital campaigns 6. Create & Manage Digital Assets: Collaborate with internal brand and external agencies to create & manage digital assets (e.g. LP) along with managing marketing automation, content for SEO Requirements: 1. 4-5 years of experience in digital campaign management, preferably within the real estate industry. 2. In-depth knowledge of digital advertising platforms, including Google Ads, Facebook Ad Manager, LinkedIn Ads, etc. 3. Strong analytical skills with the ability to interpret data and metrics to drive insights and optimizations. 4. Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and interact with external partners. 5. Detail-oriented mind-set with a focus on accuracy and organization in campaign management and reporting. 6. Ability to thrive in a fast-paced environment and adapt to evolving priorities and deadlines Connect & drop message to my inbox once you decide to explore this opportunity

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𝐃𝐞𝐜𝐨𝐝𝐞 𝐲𝐨𝐮𝐫 𝐬𝐚𝐥𝐞𝐬 𝐛𝐞𝐭𝐭𝐞𝐫 𝐰𝐢𝐭𝐡 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐢! Did you know that you can analyze your brand's sales at state and pin code level? Interesting, right? Use Sales By Geography report to understand your sales distribution across India. Plan your inventory and geo-targeted Ad campaigns using this report. #ecommerce #digital

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Experience the power of real results with Go Ads India. We're not about illusions, just impactful outcomes that make a difference. 💼✨ #RealResults #MakingADifference #GoAdsIndia #digitalmarketing #adsindia #digitalmarketer #socialmedia

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What are the biggest complaints about advertising in India? ASCI reviewed 8229 ads to find out:  ➡️ Which sectors received the most complaints? Was it Healthcare, Betting, Personal Care or someone else? ➡️ Where did most objectionable ads appear? ➡️ Where did Influencers mess up? ➡️ And so much more … Read the full report here: https://lnkd.in/d3tHaWa8 #ASCI #ResponsibleAdvertising #AnnualReport #Regulation

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I handled total of 200 crore media spends on Meta ads in the last 8 years and here are my top learnings - 1. Campaign structure is super important. Create TOF, MOF, BOF campaign structure but don't keep copy, creatives all same in all 3 campaign funnels. This is where most people go wrong. I see 90% of acqusition and re-targeting campaign creatives and copy are same. Which means massive overlap. Go check your ad frequency today to get a reality check. 2. Add emojis to your headlines and primary text. Test it out. Improves the CTR. Adds some character and not make you sound like a robot. 3. Get an influencer and shoot a video that looks like a UGC video, it will convert better than your high budget videos. Infact, higher your product budget - higher your CAC. 4. Performance Marketing is 30% strategy and ad ops + 40% creatives and copywriting + 10% data analysis + 20% conversion rate optimization 5. Run correlation on multiple variables to find out what is the user's 'Aha moment' event that triggers a purchase behaviour. 6. Never look at overall preset data points that dashboard shows you, look at data points funnel by funnel - landing page to product page view, product page view to add to cart, add to cart to purchase etc. Every funnel against every channel will tell you a different story and will suggest you a true picture. 7. If you are making video ads, first 3 sec hooks are most important than the overall body script. Here is the mental model - Ask yourself - Did you spend atleast 70% of time in writting hook? If your answer is - YES, then the ad might work. #performancemarketing If you are a fresher/intern in performance marketing or growth or social media - DM me.

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10 Nukaat - Brand Agency Relationship. In the marketing mandi, Money revolves to get execution done for business objectives between Client (hate the word) who has the signing authority to give money Vendor (hate the word) who is providing services. This whole relationship has such bad preset histrocial dynamics which the new gen has to fix. 1. Vendors are not slaves or inferior human beings. Give them respect. Dont make them wait at reception. Dont interrupt while they are making the case. This arrogance is considered a right by people who are in a "money giving" position. (brand people, media buying agencies to media channels, creative agency to production house). Unfortunatley old generation has taught new generation to act like this to show power. Dont learn the bad things from your bosses. 2. We need to find a new word for vendor. May be "Partners" or "Extended Team". Anyways Service providors should be careful they are not haunting the client by frequent calls and followup for asking business or to always sell. On top of it if you are not subject matter expert and talking subjective thing, you will lose your intellectual edge and you wont get respect. Agencies are not producing subject matter experts. 3. Clients should realize they are not the subject matter expert. They are brand objective gaurdians. Most of the clients i have seen act like subject matter experts of media, creative, digital and debate with agency to always prove themselves right hence fostering a culture where you collect agencies around you to always agree with you. People who disagree are black listed and thrown out. 4. One way to show your power is you always give your agency very less time to produce work with unreasonable timelines. Very rare i have seen powerful positions asking, How much time you need? 5. Pick calls. If you are busy assign people to pick calls and respond timely to your Partners. 6. If you dont respect their subject matter expertise. Dont get an agency. Build inhouse but dont insult by providing feedback in a non constructive way. 7. Pay them on time. 8. Negotiate hard on cost with having trust when agency is saying that is the real cost. If you dont trust on costing, dont work with your agency. Stop taking quotes in every project. This dents the relationship. 9. Pay them more and then expect dedicated resources. If your partners are not earning margins from you it will be a win lose relationship which wont last long. 10. To all brands. Send your people for a 3 month role reversal in your agencies. life is tough. Empathy wont come sirf baaton se. #agency #brand #vendor #client #marketing.

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📣 Important Update for Marketers and Advertisers Recent developments in India are reshaping our industry's approach to transparency and accountability: - Self-declaration policies are now mandatory for all advertisers - This applies across print, digital, agencies, and freelancers - Authorization and contact details must be provided - Compliance certificates are required before running ads Why this matters: - Protects consumers from misleading claims - Builds trust in the marketing ecosystem - Ensures accountability across all platforms These changes aim to create a more ethical advertising landscape. While adapting may present challenges, it's an opportunity to strengthen our industry's integrity. How is your organization preparing for these new requirements? What challenges or opportunities do you foresee? Let's discuss how we can navigate these changes effectively. #AdvertisingEthics #MarketingCompliance #ResponsibleAdvertising #digitalmarketing #updates

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Beyond E-E-A-T, to enhance your Auto News category on your News Website, it's crucial to ensure our content encompasses the following for the Indian audience: 1. Local Context: Tailor content to address issues pertinent to Indian car buyers, including fuel efficiency (critical due to high fuel costs), mileage, road conditions, and availability of after-sales services. 2. Price Sensitivity: Highlight value-for-money options and ownership costs (fuel, maintenance) since Indians are typically price-conscious. 3. Language: Use clear and concise language in Hindi or English, depending on the target audience. Consider incorporating regional languages to broaden your reach. 4. Car Segments: Focus on popular car segments in India such as compact SUVs, hatchbacks, and entry-level sedans. 5. Content Formats: Offer diverse content formats such as text reviews, video reviews, explainers, comparisons, and news updates. 6. Visuals: Incorporate high-quality images and videos showcasing cars relevant to the Indian market. By implementing these considerations, we can effectively strengthen the Auto News section and resonate better with our Indian audience. #SEO #AutoNews #HCU #EEAT

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