Sideways Consulting

Larah By Borosil is now the number 1 brand in Opalware in India. That's right! With 34.5% market share, Larah Opalware sales are up by 37% in FY 2023-24 at Rs 358 cr. vis-a-vis Rs 260.6 cr. last year. We at @Sideways wish to congratulate the Borosil Limited team on this stupendous achievement. It has always been a constructive partnership between our teams and we feel extremely proud to have been part of the foundational journey of Larah - from designing the plates to developing the initial communication for the brand.   From the first time we visited the Larah factory in Jaipur to understand the process, product and evaluate the designs available to redefining the design language for the brand, it's been a truly fulfilling partnership. Our vision was to have Larah by Borosil to be at the centre of all dining tables in India & that has finally come true. Sideways Leadership: Abhijit Avasthi, Sonali Sehgal Borosil Team: Shreevar Kheruka, Rituraj Sharma, Barnali Shankar, Ritesh Sachdeva, Priyanka Kheruka, Sonali Gore

There’s no better trip than one that gives you stories to tell. One month on from the Sideways offsite, we’re full of such stories. They light up conversations, make people laugh and come to our rescue when the going is tough.  Here’s a glimpse of a time well spent.

We love to dig deep when we get a brief. And in time, we’re rewarded with precious metals. We unraveled the many layers of a father, explored the quirks of an adorable Ba and asked people a simple but significant question with ‘Did you sleep well?’. Each piece of work is testament to variety, both in brands and the Sideways thought process. All of this, paired with the unwavering faith that our clients @ultratechcement @sleepwell and @suhanamasala place on us. With a concoction like this, we look forward to doing more bada kaam. The bada naam will follow.

Baby or Blue, we love our elephants. As they find a place in our herd, a special mention to the brands Pravin Masalewale, UltraTech Cement, Ahmedabad University and Sleepwell with whom we create work that works. Every piece that was recognised was made with the intent of growing the client’s business and striking a chord with people at the same time. And every piece went on to achieve it. The recognition is a welcome (blue) cherry on the cake. To more such work and thinking Sideways. Click here - t.ly/b5aTZ to watch the ad that was made with ingredients like love, dedication and some Sideways quirk. #KCA2024 #kyooriuscreativeawards #babyelephants #SidewaysThinking

Here's the link to the article. https://lnkd.in/dcgZWEn3

Is it even a deep friendship if you can't be honest with each other? Here's to flavours just as deep from NIC  #GehriDostiGehreFlavours #newwork #SidewaysThinking #nicicecreams Client: NIC- Walko Food Company Pvt. Ltd. Founder: Jeetendra Bhandari Consultant: Narayan Sundararaman Marketing Team: Rohit Bhardwaj, Shamika Erande, Aditya Naik Agency: Sideways Consulting Leadership Team: Abhijit Avasthi, Sonali Sehgal Creative Lead: Sameer Sojwal, Nilay Moonje, Creative: Vaibhav Patil, Prashant Sinha, Anish Das, Aakruti Bhatt, Deepika Narvekar, Kshipra Dubey Account Management: Vanita D'Mello, Suraj Das, Farzaad Dastoor Strategy: Siddharth Mohanty, Madhav Joshi, Desiree D'souza   Production House: Hungry Films Director: Mahesh Gharat Executive Producer: Ronnit G. Producer: Dharam Valia D.o.P.: Jignesh Jhaveri Food Stylist: Arati Food Stylist DoP for food shots: Jignesh Jhaveri

Is it even a deep friendship if you can't be honest with each other? Here's to flavours just as deep from NIC  #GehriDostiGehreFlavours #newwork #SidewaysThinking #nicicecreams Client: NIC- Walko Food Company Pvt. Ltd. Founder: Jeetendra Bhandari Consultant: Narayan Sundararaman Marketing Team: Rohit Bhardwaj, Shamika Erande, Aditya Naik Agency: Sideways Consulting Leadership Team: Abhijit Avasthi, Sonali Sehgal Creative Lead: Sameer Sojwal, Nilay Moonje, Creative: Vaibhav Patil, Prashant Sinha, Anish Das, Aakruti Bhatt, Deepika Narvekar, Kshipra Dubey Account Management: Vanita D'Mello, Suraj Das, Farzaad Dastoor Strategy: Siddharth Mohanty, Madhav Joshi, Desiree D'souza   Production House: Hungry Films Director: Mahesh Gharat Executive Producer: Ronnit G. Producer: Dharam Valia D.o.P.: Jignesh Jhaveri Food Stylist: Arati Food Stylist DoP for food shots: Jignesh Jhaveri

Now serving our latest for Simpolo. Starring Cyrus' antics, Kane's confusion, Shubhman's clarity and some Sideways thinking. #TileHoTohSimpolo #GujaratTitans #Cricket #NewWork #SidewaysThinking Client: Simpolo Tiles & Bathware Chief Marketing Officer- Bharat Aghara  Publicity Manager - Ashish Bapodariya  Marketing Manager- Deep Jitendra Aghara Agency Leadership Team: Abhijit Avasthi, Sonali Sehgal Creative Lead: Sameer Sojwal, Nilay Moonje Creative Team: Prashant Sinha, Vaibhav Patil, Anish Das,  Aakruti Bhatt, Deepika Narvekar, Kshipra Dubey Account Management: Vanita D'Mello, Suraj Das, Farzaad Dastoor Strategy: Siddharth Mohanty, Madhav Joshi Production House: Superfly Films Pvt. Ltd. Director- Kopal Naithani Producer- Tarun Bali DOP- Rajesh Nare Production Designer- Urvi Ashar Editor - Jayant Tiwari Music Director- Aman Pant Post Producer - Mithun Bangera

There's dosti. And then there's gehri dosti. Our newest for NIC ice cream celebrates gehri dosti and the major role it plays in our lives   What lengths would you go for a friend? #GehriDostiGehreFlavours #nicicecreams #nic #deepflavours #newwork #Sidewaysthinking Agency  Leadership Team: Abhijit Avasthi, Sonali Sehgal Creative: Sameer Sojwal, Nilay Moonje, Prashant Sinha, Vaibhav Patil, Anish Das,  Aakruti Bhatt, Deepika Narvekar, Kshipra Dubey Account Management: Vanita D'Mello, Suraj Das, Farzaad Dastoor Strategy: Siddharth Mohanty, Madhav Joshi, Desiree D'souza Client: NIC Founders: Jeetendra Bhandari Sanjiv Shah Consultant: Narayan Sundararaman Marketing Team: Rohit Bhardwaj, Shamika Erande, Aditya Naik Production House: Corcoise Films Director: Vishwesh Krishnamoorthy.  Executive Producer: Cyrus Pagdiwala.  Producer: Bhavin Gajria.  D.o.P.: Anil Mehta.  Food Stylist: Saba Gaziyani.