Accountability Platform |
Ad Creative ID Framework (ACIF) |
Ad Fraud Disclosures |
Ad Product Taxonomy (standardized descriptions of the product or service being advertised within a creative unit) |
ads.cert (security, anti-fraud spec) |
Ad Management API (creative approval API) |
ads.txt / apps-ads.txt, sellers.json and SupplyChain object (Sell side Transparency Specs) |
Audience Taxonomy (standardized naming convention for audience attributes) |
Buyers.json and DemandChain Object (Buy Side Transparency Specs) |
CATS (ad request spec for direct buys) |
CCPA & Other Privacy Frameworks |
Content Taxonomy (contextual categories/ channels) |
CTV Programmatic Guide |
Data Clean Rooms Guidance |
Data Deletion Request Framework |
Data Label (“nutrition label” for data) |
Differential Privacy Guide |
Digital Services Act (DSA) Transparency |
Digital Video and CTV Ad Format Guidelines (video file format details and submission guidelines) |
Global Privacy Platform (GPP) |
IAB EU Transparency & Consent Framework |
ID Solutions |
MRAID (mobile in-app rich media ads API) |
New Ad Portfolio (ad weight, size, experience specs) |
OpenDirect (programmatic guaranteed spec) |
Open Measurement (unified SDK for viewability & more) |
OpenRTB (programmatic real-time protocol) |
Open Private Join and Activation (OPJA) |
Open Source Initiative |
Podcast Measurement Technical Guidelines |
Privacy Enhancing Technologies (PETs) |
Privacy Sandbox |
Project Rearc (privacy/post-cookie related standards) |
Safe Ad Container (SHARC) SHARC replaces SafeFrames and MRAID |
Seller Defined Audiences (SDA) |
SIMID (VPAID vNext) (video ad interactivity spec) |
Spiders and Bots (traffic detection & filtering) |
Sustainability Initiative |
UID2.0 Source Code |
US State Signals |
VAST (video ad delivery spec) |