By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google.
When ads are good, they connect you to products or services youโre interested in and make it easier to get stuff you want. They also keep a lot of what you love about the webโlike news sites or mobile appsโfree.
But some ads are just plain badโlike ads that carry malware, cover up content youโre trying to see, or promote fake goods. Bad ads can ruin your entire online experience, a problem we take very seriously. Thatโs why we have a strict set of policies for the kinds of ads businesses can run with Googleโand why weโve invested in sophisticated technology and a global team of 1,000+ people dedicated to fighting bad ads. Last year alone we disabled more than 780 million ads for violating our policiesโa number that's increased over the years thanks to new protections we've put in place. If you spent one second looking at each of these ads, itโd take you nearly 25 years to see them all!
Read the full blog here!