Interactive Advertising Bureau

Blog

Member blog - Google - How we fought bad ads in 2015

Bjorn Bojen
|
10/02/2016
 By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google.  When ads are good, they connect you to products or services […]

The changing role of programmatic in Europe, a publisher perspective

Bjorn Bojen
|
19/11/2015
As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging in the sell-side market today. This […]

The changing role of programmatic in Europe, a buy-side perspective

Bjorn Bojen
|
12/11/2015
As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in the […]

Member blog - Adform - Introducing six new consumer-friendly formats in response to the rise of ad blocking

Bjorn Bojen
|
06/11/2015
This blog introduces six new formats that have been developed in response to the rise of ad blocking. By Cristina Lezcano […]

Programmatic: The Unstoppable Revolution

Bjorn Bojen
|
22/10/2015
This blog reviews the programmatic market today and how it compares to other revolutionary technologies throughout history. By David Frew, Senior […]
1 56 57 58
IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter