Interactive Advertising Bureau

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A ‘DEAL’ for publishers to engage users on Ad blocking

Bjorn Bojen
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09/03/2016
IAB is providing publishers with tools to identify and persuade consumers to turn off blocking software and open themselves up […]

European Education in figures - a broad overview of 2015 and plans for 2016 at National IAB level - Part 3

Bjorn Bojen
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03/03/2016
This is the third instalment of our blog series “European Education in figures - a broad overview of 2015 and […]

Programmatic Future Trends Series: Programmatic in the mainstream and the incorporation of programmatic video

Bjorn Bojen
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03/03/2016
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in […]

Programmatic Future Trends Series: How will the skills shortage develop in 2016

Bjorn Bojen
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25/02/2016
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in […]

European Education in figures - a broad overview of 2015 and plans for 2016 at National IAB level - Part 1

Bjorn Bojen
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22/02/2016
2015 has been a turning point for Digital Education at IAB Europe. We’re on a mission to help grow the […]

Programmatic Future Trends Series: Is 2016 the year of effective cross-device marketing

Bjorn Bojen
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18/02/2016
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in […]

Programmatic Future Trends Series: Fighting ad fraud and the future of trading desks

Bjorn Bojen
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11/02/2016
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in […]

Member blog - Google - How we fought bad ads in 2015

Bjorn Bojen
|
10/02/2016
 By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google.  When ads are good, they connect you to products or services […]

The changing role of programmatic in Europe, a publisher perspective

Bjorn Bojen
|
19/11/2015
As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging in the sell-side market today. This […]
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