Interactive Advertising Bureau

Blog

Programmatic at dmexco – how has it evolved? Thoughts from IAB Europe panel and members

Bjorn Bojen
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21/09/2016
At dmexco last week IAB Europe published its third annual European Programmatic market sizing report which showed that the total […]

Member blog - PulsePoint - The Shifting Programmatic Landscape in Europe

Bjorn Bojen
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03/08/2016
It’s no secret that Europe has established itself as a hot bed for ad tech innovation. Fuelled by the uptake […]

Member blog - Adform - Adform Helping IAB and the EU Drive Industry-Wide Brand Safety Initiatives

Bjorn Bojen
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24/07/2016
Programmatic advertising has become an essential component of modern marketers’ digital strategies. With its real time insights, granular targeting, effective […]

Member blog - The ADEX / BVDW - Future of Data for Programmatic – key to smart buying and selling

Bjorn Bojen
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12/07/2016
The future of data for programmatic advertising is bright but is not without its challenges. brands, agencies and publishers have […]

Member blog - Improve Digital - From phone to VR to smart TV: a holistic mobile ad ecosystem is the dream – here’s what ad tech is doing now to make it a reality

Bjorn Bojen
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06/07/2016
Remember the internet before web browsers? I didn’t think so. Before the advent of Netscape as the first commercial web […]

Member blog - AppNexus - Differentiation and Programmable Marketing

Bjorn Bojen
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16/06/2016
Recently I had the privilege to speak at IAB Europe Interact in Lisbon, where I reflected on the observations I […]

Member blog - Improve Digital - TV and Online Video

Bjorn Bojen
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12/06/2016
There's a lot of confusion about what full programmatic TV will bring. Let's get clear before taking a peak into […]

Striking a DEAL is not illegal in the EU!

Bjorn Bojen
|
06/06/2016
IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent […]

Member blog - nugg.ad - Data meets Creativity: The rise and challenge of audience-driven advertising

Bjorn Bojen
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30/05/2016
Data-driven audience buying rapidly evolved in recent years: More and more media sales houses, agencies and advertisers create an own […]
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