Interactive Advertising Bureau

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“ePrivacy” and unintended consequences in the era of fake news

Bjorn Bojen
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09/03/2017
There is hysteria about online advertising in Brussels these days. The mood risks ushering in new rules on electronic privacy […]

Tweakers: establishing the dialogue with users to tackle ad blocking and embrace new business opportunities

Bjorn Bojen
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22/02/2017
Tweakers is an active member of IAB Netherlands. To learn more about how IAB Netherlands has been working with other […]

New IAB Europe Programmatic Trading Committee Chair outlines his vision and plans

Bjorn Bojen
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17/02/2017
I am delighted to have been elected as Chairman of the IAB Europe Programmatic Trading Committee. The committee has produced […]

Member blog - Meetrics - The importance of ad verification

Bjorn Bojen
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02/02/2017
UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the […]

Member blog - Turn - Part 2: ‘The Why’ – Solving business needs and making the most from your 1st party data

Bjorn Bojen
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09/11/2016
In a previous article, we talked about what a data strategy is and the key components to build for success. […]

Digital video advertising trends show brands attuned to changing user behaviour across all devices

Bjorn Bojen
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09/11/2016
Our latest survey of European advertisers, agencies and publishers shows what some might think is a surprising paradox.  Whilst consumers are […]

Member blog – comScore – An Inside Look at Sophisticated Invalid Traffic with Timur Yarnall

Bjorn Bojen
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08/11/2016
Q: What is your role at comScore? Timur: I run our Advertising Platforms and Corporate Development teams, which include comScore’s campaign […]

High stakes for European media and digital advertising as Brussels turns to ePrivacy

Bjorn Bojen
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03/11/2016
Last Friday I had the pleasure of speaking at the Digiday Publishing Summit Europe in Nice, France. There were a […]

Member blog - Turn - Part 1: ‘The What’ - What is a data strategy & why do you need one?

Bjorn Bojen
|
02/11/2016
This is a three-part blog series: ‘The What’ - What is a data strategy & why do you need one? ‘The […]
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