Pulse on Policy
While the House takes a rest, IAB Canada is continuing to track files that are impacting the industry both near and far. Following are two files that have seen some recent activity.
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The Cookie Lives On
Google has made a dramatic U-turn on its plan to phase out third-party cookies. Instead of eliminating 3rd-party cookies, they have decided to introduce a new Chrome feature designed to give users more control over their browsing and privacy settings.
Read MoreHoliday Streaming Season Kicks Off Earlier Than Expected, Says Roku
The holiday season is rapidly approaching, and with it comes a surge in advertising activity. This comes earlier than expected, and many traditional assumptions about consumer behaviour may not hold true in the ever-changing digital advertising industry. Marketers need solid facts to create a jolly experience for their customers.
Read MoreReflections on IAB Canada’s State of the Nation 2024
IAB Canada’s State of the Nation roadshow wrapped up this week. Moving across Toronto, Vancouver, Montreal and Halifax, this coast-to-coast event brought hundreds of Canadian digital media and marketing professionals together to discuss the latest issues, trends and opportunities in the sector.
Read MoreEnterprise 2024 Full Report: Actionable Insights from the Community for the Industry
The recent Enterprise 2024 event was a huge success, bringing together a wide range of stakeholders from Canada’s digital media industry. United by a common goal of tackling the industry’s most pressing challenges, the community worked together to solve problems and share valuable insights.
Read MoreDecoding Industry Growth at IAB Canada’s State of the Nation Toronto 2024
IAB Canada’s recent State of the Nation event in Toronto provided some key insights into the state of the industry as we close out the first half of the year. Canada's digital media revenue is expected to reach $18.1 billion by the end of 2024, indicating steady growth from $15.9 billion in 2023. Growth is diverse in this dynamic sector as we turn our attention the retail media, CTV and the changing definition of search and performance media.
Read MoreExclusive Insights from State of the Nation 2024 – Emerging Media Tools and Hacks
Artificial intelligence (AI) is rapidly transforming the media landscape, and its impact is being felt across the marketing industry. The Emerging Media Tools and Hacks panel discussion during the State of the Nation Toronto 2024 brought together experts from the industry to explore how they are leveraging this technology to deliver greater value to advertisers.
Read MoreExclusive Insights from State of the Nation 2024 – Sandbox Testing
The recent IAB Canada's State of the Nation 2024 event in Toronto took on a critical issue in the advertising industry - the phase-out of third-party cookies by Google Chrome, slated for Q1 2025.
Read MoreExclusive Insights from State of the Nation 2024 Toronto – Is this even legal?
As the Canadian advertising industry undergoes significant shifts, privacy regulations become increasingly complex. A recent panel discussion at IAB Canada's State of the Nation event in Toronto, the discussion centred around the current legislative landscape in Canada (and beyond), the looming issues and concerns for the industry, and how to ensure advertising practices are compliant and ethical.
Read MoreExclusive Insights from State of the Nation 2024 Toronto – WTF Do We Do Now?
The future of digital advertising is centered around privacy. As third-party cookies eventually crumble, panelists at IAB Canada’s State of the Nation event in Toronto explored actionable tactics for maintaining effective audience targeting while upholding evolving privacy standards.
Read MoreIAB Canada’s TCF Framework Takes Home PICCASO’s Most Impactful Privacy Product or Service Award 2024
IAB Canada is thrilled to have been awarded “Most Impactful Product/Service in Privacy” award at the inaugural PICCASO Privacy awards ceremony in Toronto June 11.
Read MoreIAB Tech Lab Releases Ad Creative ID Framework to Improve Connected TV Advertising Experience for Consumers and Brands
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the Ad Creative ID Framework (ACIF). This framework supports the use of registered creative IDs that persist in cross-platform digital video delivery, in particular Connected TV (CTV) environments.
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