IAB Canada is committed to supporting healthy discussion and education on all matters concerning online media and marketing. As part of this commitment, IAB Canada is proud to partner with various Canadian and global organizations to provide our members with discounts to industry events.

For more information, and to get access to IAB Canada preferred pricing, please login to the Member Portal or contact us at memberperks@iabcanada.com.

Not an IAB Canada Member yet? Find out how to join the community.

MARKETING INDUSTRY MIXER BY PLAICED & SOHO HOUSE SPONSORED BY IAB CANADA

Exclusive Invite by the Online Community Advertising company Plaiced: Step into the future of marketing at Soho House Toronto on July 25th for an evening filled with insights, inspiration, and valuable connections. Join us for AI & Marketing Fireside/Networking event: Leveraging the power of Community & AI to grow your brand, an exclusive event designed for marketers, ad agencies, and industry leaders eager to transform their brand growth strategy.

Limited spots available exclusively for IAB Members, RSVP here to confirm your attendance.

The Future of TV Advertising Canada

The Future of TV Advertising Canada 2024 is focused on establishing a new TV settlement that provides provable, high-impact, easy reach into the entire ad-supported television ecosystem, which now includes increasingly diverse TV services and swathes of new premium inventory. At this year’s thought-leadership summit we:

  • Want to know how media buyers achieve their audience growth goals via TV streaming, without looking instead to non-premium social video, social media or other digital channels to fill reach gaps.
  • Look for reasons why budgets might not follow linear audiences into TV streaming and consider ways to eliminate revenue leakage from the TV industry during audience migration.
  • Consider whether BVOD, SVOD-with-ads (SAVOD), FAST and AVOD are fighting for the same ad budgets as they migrate from linear TV, or if they can attract unique digital spend to grow the total TV pie.
  • Explore ways to prove that connected TV is worth paying extra for when social media and social video promise high-reach, easy-to-buy digital solutions.
  • Debate the extent to which buyers need media that is made in Canada to fulfill their business objectives (looking beyond their desire or responsibilities to be good corporate citizens).

IAB Canada members get 20% off your ticket. Access the promo code here.