Welcome to Our Newest Members: Instacart 
Welcome to Our Newest Members: TJX Canada 
Welcome to Our Newest Members: Axeptio 
Welcome to Our Newest Members: Nomology 
Welcome to Our Newest Members: Seedtag Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.
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Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.
Your Company’s and Your Own Industry Expertise
Members-Only Community & Knowledge Centre
With Other Business Professionals
At IAB Canada Professional Development Seminars
With Members-Only Pricing for Courses, Events and Free Job Postings
Join us at IAB Canada’s premier event, State of the Nation, this year’s digital advertising summit for agencies, advertisers, publishers, and ad tech professionals. The event brings together key players in Canada’s digital advertising industry, promising exclusive insights, strategic priorities, and global updates essential to success in the ever-evolving digital space. Agenda to updated with speakers […]
Jul 11, 2024, 3:00 pm – 5:30 pm
Join Roku’s Ad Marketing and Insights Analyst, Thomas Willoughby for an insightful webinar as we delve into the fascinating world of holiday streaming habits! Discover the latest research findings and gain valuable insights into how people’s streaming behaviours change during the holiday season. Uncover the trends and patterns that emerge during holiday streaming and learn […]
Jul 17, 2024, 1:00 pm – 2:00 pm
Immigration to Canada is at an all time high. We are planning to welcome over 1.3 million permanent residents to the country in the next three years. This represents the single biggest growth opportunity for brands and marketers to develop relationships with net new customers. Many new immigrants have already established their foundational services prior […]
Jul 25, 2024, 1:00 pm – 2:00 pm
The recent Enterprise 2024 event was a huge success, bringing together a wide range of stakeholders from Canada’s digital media industry. United by a common goal of tackling the industry’s most pressing challenges, the community worked together to solve problems and share valuable insights.
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IAB Canada’s recent State of the Nation event in Toronto provided some key insights into the state of the industry as we close out the first half of the year. Canada’s digital media revenue is expected to reach $18.1 billion by the end of 2024, indicating steady growth from $15.9 billion in 2023. Growth is diverse in this dynamic sector as we turn our attention the retail media, CTV and the changing definition of search and performance media.
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Artificial intelligence (AI) is rapidly transforming the media landscape, and its impact is being felt across the marketing industry. The Emerging Media Tools and Hacks panel discussion during the State of the Nation Toronto 2024 brought together experts from the industry to explore how they are leveraging this technology to deliver greater value to advertisers.
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