Tumblr Premium

In this guide

Tumblr Ad-Free Browsing is now Tumblr Premium! ✨

New Features

Ad-free browsing will remain a feature of Premium. In addition, we’ve added a bunch of new features:

Premium subscribers get one free Blazed post per month, either for your own post or someone else’s. The normal Blaze rules apply!
Premium subscribers get one free TumblrMart item per month, either for yourself or as a gift for someone else.
Premium subscribers get early access to new features, like Patio and Communities.
Premium subscribers have higher limits: double the number of published posts per day (500), queued posts per day (2,000), and twice as many likes on posts per day (2,000).
When posting, Premium subscribers have double the number of photo, video, and audio uploads allowed per day (500, 20, and 20, respectively), and double the maximum video duration (10 minutes).

New Pricing

Because Premium has more features than Ad-free browsing, we’ve increased the price.

When you select the monthly option, you’ll pay $6.99 per month.

When you select the yearly option, you’ll save a bit of money and pay $69.99 per year.

Opting Out

For existing Ad-free subscribers, Premium features are available immediately.

The new pricing takes effect in the next renewal after our 30 day opt-out period. So if you got our email notice about the pricing change on the 1st, and your renewal date for a monthly subscription is on the 10th of the month, then the new pricing will take effect for you on the following 10th of the month (approximately ~40 days from the email notice). If you are a yearly subscriber, then your next yearly renewal date after the 30 day opt-out period will use the new pricing.

For people who have subscribed via their Apple account or Google Play Store account, you’ll be prompted by those platforms to accept the new pricing, or you can go to those platforms to cancel early.

Pricing

All prices are in US dollars.

Your Premium subscription can be paid on a yearly or monthly basis.

When you select the monthly option, you’ll pay $6.99 per month.

When you select the yearly option, you’ll save a bit of money and pay $69.99 per year.

You can cancel any time. See the section below about Managing Your Premium Subscription for more information.

Until you cancel the subscription, it will renew automatically.

Requirements

Anyone with a Tumblr account can sign up for Premium.

Gifting Premium

Anyone with a Tumblr account can gift Premium to another user, regardless of where they reside.

Sending A Gift

Gifting Premium to another user is available on both web and our mobile apps.

To gift Premium on the web:

Select “Gift” in the recipient’s blog header.
Click “All”, then click the gift icon next to Tumblr Premium.
Choose whether you’d like to gift a month or a year subscription.
Enter your card details, or select the PayPal option, then tap “Pay now”.

To gift Premium in the mobile apps:

Select the gift icon from the recipient’s blog header.
Tap “All”, then click the gift icon next to Tumblr Premium.
Choose whether you’d like to gift a month or a year subscription.
Tap “Next”.
You’ll be taken to the in-app purchase screen (Apple or Google) to complete the purchase.

Receiving a Gift

In order to receive an Premium subscription as a gift, the following requirements must be met:

You are currently not subscribed to Premium, or
You already have an Premium subscription which was purchased via web browser checkout. The Premium gift will be added to your existing subscription.
If you have an existing subscription that was purchased through our iOS or Android apps, you will not be able to receive an Premium gift.

The gifted Premium subscription will go into effect automatically.

How to Enable Premium

Before you begin, make sure you’re logged into your Tumblr account and have your credit or debit card nearby.

Did you know? Regardless of what platform you use to purchase Premium, you won’t see ads in the app or on web.

Enabling Premium On Web

First, click “Settings” on the left, then tap the Tumblr Premium banner at the top right. Alternatively, you can just visit tumblr.com/premium.
Choose from a monthly or yearly subscription option, then click the button to proceed.
Enter your billing details on the following screen.
Review your details and hit “Pay Now” when you’re ready.

And that’s it! You are ready to start using Tumblr Premium ✨

Enabling Premium In the Mobile Apps

Click the diamond icon at the top right of the screen.
Select whether you’d like a monthly subscription or a yearly subscription, then tap the button to proceed.
If you’re purchasing your subscription via the iOS app, you’ll use Apple’s in-app purchase flow. You’ll manage your Premium subscription via your Apple ID. To learn more, check out Apple’s Help Center.
If you’re purchasing your subscription via the Android app, you’ll use Google Play’s in-app purchase flow. You’ll manage your Premium subscription via your Google Play Subscriptions. To learn more, check out Google Help Center.

And that’s it! You are ready to start using Tumblr Premium ✨

Managing Your Premium Subscription

Need to make changes to your payment method, check the status of your subscription, or cancel your subscription? Everything can be managed right from tumblr.com/settings/purchases, unless you purchased your subscription from the iOS app.

If you purchased your Premium subscription via the iOS app, you’ll manage your subscription from your Apple ID. Learn more about that here.

Canceling Your Subscription

Your subscription will auto-renew, but you can cancel it at any time in order to prevent a renewal payment. It will remain active until the end of your current billing period.

If you wish to cancel your subscription, you can do so from tumblr.com/settings/purchases.

If you purchased your Premium subscription via the iOS app, you’ll manage your subscription from your Apple ID. Learn more about that here.

Updating or Deleting Your Payment Method

If you need to update your card information or delete a payment method, you can do so by clicking the “Update” button in the “Payment method” section of tumblr.com/settings/purchases:

An arrow is pointing to an Update button that appears within the Payment method section of the Ad-Free settings.

The “Update” button takes you to this page, where you can edit and delete your default payment method, or add a new payment method:

A screen showing existing credit card details, a button to delete that payment method, and a field to enter a new payment method.

Does Tumblr have my credit card info? 🤔 Nope! We use Stripe as our payment processor, so we don’t have access to your credit card number, expiration, or CVC.

Promotional Content

While Tumblr Premium makes your Tumblr experience ad-free, it excludes a few different types of promotional content on the platform. You’ll still have access to sponsored posts made by users, as well as special features such as editorials and/or Tumblr takeovers.

What exactly does that mean?

Sponsored posts made by users specifically refers to those who have arranged their own sponsorships/campaigns for content they have created. In these cases, they are not ads by Tumblr but are still technically considered ads. If you’ve ever seen someone offering to do art commissions, for example, that’s an advertisement; it’s not ours, and because it’s just a post, we can’t stop you from seeing it. This does not refer to Blazed posts. If you have Tumblr Premium, you do have the option to opt in and see Blazed posts. Check out your settings on Web. You will see the following options to choose from:

Show no ads (default)
Show all ads
Show Blazed posts

Special features such as editorials refer to the posts you would see coming from our Tumblr promotional units. These include the featured editorial posts you see as you scroll through your dashboard every now and then:

Tumblr takeovers will change the look of the default Tumblr logo and may come with unique, temporary features and effects to the user experience:

A selection of four customized Tumblr logos.

You might occasionally see pop-up banner advertisements for Tumblr products, or sponsored posts related to other products owned by Automattic, such as WordPress.com.

Share Your Thoughts

If you’d like to share your impressions and feedback with us and the wider Tumblr community, you can send us an ask on the Work in Progress blog.

If you are experiencing an issue or want to share your feedback privately, feel free to reach out to our Support team.

Want to report an ad? Please follow the steps under Tumblr Ads & You.