Activating Brand Purpose
Accelerating Impact
Get Grounded
We are a multi award winning B Corp certified social innovation and brand activation agency – thriving at the intersection of brand purpose, commercial innovation and social impact. We work with brands, retailers, startups and nonprofits all over the world – helping them to articulate their purpose, activate their brands and accelerate their impact.
“GROUNDED IS MY GO-TO RESOURCE FOR ACTIVATING PARTNERSHIPS BETWEEN BRANDS, BUSINESSES, AND NON-PROFITS IN ORDER TO DRIVE SIGNIFICANT CHANGE IN THE WORLD.”
Will Kennedy
Senior Programme Officer United Nations Office for Partnerships
Transforming Purpose into Profit. Creating Value by Doing Good.
Did you know that 98% of CEOs believe that it’s their role to make their business more sustainable? So, why isn’t brand purpose always transforming into profit?Sustainability if often considered a cost, a risk and even an inconvenience – rather than a driver of value, stakeholder engagement, brand equity and consumer demand. We believe this is the main reason we’re so far off track from achieving the Sustainable Development Goals.
Transforming the WHY of purpose into the WAY of profit can only occur if efforts are rooted in innovation, creativity, partnership and behavior change. So that’s why we’re an innovation consultancy, a brand purpose agency, a packaging and design studio, a think tank, a thought leadership company and a certified B Corp. We are grounded in rigor, research, culture, insight, co-creation, rapid innovation and game-changing ideas. We can help you identify the biggest ‘intention-action’ gaps – inside and out – to generate demand, drive conversion, unlock loyalty and scale your impact.
We often start with the BPP. It stands for Belief, Purpose and Pursuits. Published by the ANA Center for Brand Purpose, it’s often the first step on the journey to connecting your brand narrative with your sustainability story. It’s designed to help you transform your purpose into profit and create value by doing good.
our work
Featured Case Studies
Helping girls fight stereotypes - one photo at a time
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Using a documentary to help protect the tribes of the Amazon
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Kicking off a new decade of WhistlePig Whiskey tail first
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Using one little fiber to help change the fashion industry
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Resources
How To Guides
Get grounded in the fundamentals of activating brand purpose and sustainability – whether you’re a brand, retailer, startup social enterprise or nonprofit.
Activating Brand Purpose
Find out more about how to close the intention- action gap and change consumer behavior – especially at retail
Sustainability Marketing
Unpack what sustainability marketing is – along with some key challenges and inspirational case studies
Social Impact
Discover more about what a social impact agency does, and how to choose the right partner for your campaign
Brand Activism
Learn more about taking a stand and how to avoid the pitfalls
Startup Marketing
How do you go about articulating your purpose and branding your startup?
Nonprofit Marketing
Here’s a simple framework that can help you better articulate and activate your vision & mission
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Testimonials
What our clients say about us
Denise Sakuma
Global VP Brands, Marketing & Merchandising, The LYCRA Company
“Grounded in world class insights, strategic thinking and breakthrough creativity…the team have helped us re-articulate our brand purpose, unlock our brand equity and position ourselves as leaders in circularity across the textile and apparel industry.”
Danielle Jezienicki
Vice President, Sustainability, Grove Collaborative
“What I love about grounded is their innovative, creative approach to solving stubborn problems in a way that results in logical solutions and aha! moments”
Nola Martin
Vice President Marketing at Ocean Brands
“A quick note from all of us to thank you for your support in 2022. Without you, we would have no purpose, no beliefs, and we would be pursuing nothing – or everything! Thank you so much for your guidance. We absolutely couldn’t have got here without you.”