Post de Havas Media Network

Today, Havas unveils #Converged, a strategic, integrated plan for meaningful solutions powered by data, technology, and AI. Read more below to hear about how this transformation will fuse capabilities across Havas for a future-thought and client-centric approach! #HavasProud #Together

In a special edition of The Meaningful Media Podcast, we unpack Google's wave-making reversal on third-party cookie deprecation. The good news is the exploration agencies and brands alike have been conducting into cookie-less alternatives is still relevant as we seek to improve digital marketing effectiveness.    To unpack this development, host Ben Downing is joined by Jamie Seltzer, Global EVP, CSA & Mx Analytics, and Paul Bland, Chief Digital Officer, Havas Media Network London, to explore the implications of this decision for marketers, businesses, and the digital ad ecosystem.   Listen NOW for insights into the rationale behind the decision, the challenges in finding cookieless alternatives, and strategies for leveraging first-party data and other new methods. Spotify: https://lnkd.in/e5_xbYtw   Apple Podcasts: https://lnkd.in/ePhGfrxQ #MeaningfulMediaPodcast #MeaningfulMedia #Cookies

The Festival of Media LATAM Awards highlights work that represents the best in media excellence across Latin America. This year, Diego Tovar, Executive Creative Director Havas Group Colombia / Head of Havas Play Colombia, has been selected as a juror in these awards! Congrats, Diego, on this incredible honor! #HavasProud #FOMLA24

As we've finalized The 2024 Mx Awards, our internal awards program highlighting the best work across our network and the talented minds behind them, we're excited to share our new social series explaining each category in greater depth and celebrating the gold winners.   Today we kick off with the "Impact Award," a category for brands who addressed a social, ethical and/or environmental issue. These campaigns aim to raise awareness about an issue or deliver benefit(s) to the consumer or local communities.   Congratulations to Havas Media Network Australia for winning gold in this category for their campaign for OzHarvest: "From Waste to Taste: Circular Cooking's Innovative Approach to Tackling Food Waste." This campaign partnered with innovative TikTok content creators to raise awareness and promote practical solutions to combat food waste.   #HavasProud #2024MxAwards #MeaningfulMedia

We were honored to have Angelique Hernandez, VP & Portfolio Lead of Havas Play North America, join She Runs It for its “What’s Hot in Media, Marketing, and Tech,” event where they tackled the state of the agency.   “It’s about being a true business partner to our clients, not just an agency partner,” shared Angelique.    As we look beyond the ad to authentically engage with consumers and connect with them through their passions and fandoms, it’s about playing in the spaces they’re in, whether that’s gaming, music, or sneakers.    “Instead of asking what the platform can do for my brand, we need to be asking how our brands can meaningfully contribute to the space and how we can enhance our target audience’s experiences on those platforms, BEYOND simply showing up in the space.”    #MeaningfulMedia #HavasProud #SheRunsIt #MarketingTrends #Advertising #AgencyLeadership

Havas Market launches their newest white paper on the booming Luxury eCommerce landscape. Read below for key insights into industry trends, challenges, and pioneers. 💍 ✨ #HavasMarket #MeaningfulShoppingExperiences