“Todd is one of the most creative and energetic people I've ever had the pleasure of working with. With BuzzLogic in growth mode, Todd drove strategic vision for the product and technology, while consistently being the first person to offer up his time and ideas to dive into the weeds of a project. Literally any project. Todd took great pride in flawless campaign delivery, media and traffic process improvements, and inspiring people to be accountable to their BEST work - always keeping the end-customers (publishers and advertisers) in mind. It's rare to find a 'product' owner with such a passion for advertiser satisfaction - a key driver to the media business...and a huge asset to a sales team!”
Paris, Île-de-France, France
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À propos
Activité
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I recently had the pleasure of joining Daniel Druger and James Borow on the Taking Inventory Podcast where we covered: ➡ The staying power of…
I recently had the pleasure of joining Daniel Druger and James Borow on the Taking Inventory Podcast where we covered: ➡ The staying power of…
Aimé par Todd Parsons
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Kathy and I were delighted to welcome some of our very special Beet peeps to our home in Lakeville, Connecticut on Saturday night for our pre…
Kathy and I were delighted to welcome some of our very special Beet peeps to our home in Lakeville, Connecticut on Saturday night for our pre…
Aimé par Todd Parsons
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Five years ago, my daughter wrote this letter to Kamala Harris asking her to please save the environment if she becomes President. Many people have…
Five years ago, my daughter wrote this letter to Kamala Harris asking her to please save the environment if she becomes President. Many people have…
Aimé par Todd Parsons
Expérience et formation
Brevets
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Social Analytics System and Method For Analyzing Conversations in Social Media
Émis le US US 20070214097 A1
Conversations in an online content universe are monitored. A social analysis module analyzes individual conversations between publishers in the online content universe. Publishers that influence a conversation are identified.
Other inventorsSee patent -
System and Method For Advertisement Targeting of Conversations in Social Media - United States Patent Application
Demande de dépôt le US US 20090119173 A1
Conversations in an online content universe are monitored. A conversation index is generated in social media. An individual conversation is defined by user-selectable input terms. Publishers that influence a conversation are identified. The system generates an influence ranking of site's that influence a particular conversation. The system permits ads to be placed on sites based on the sites influence on the conversation. The system can be updated to permit ads to be targeted based on current…
Conversations in an online content universe are monitored. A conversation index is generated in social media. An individual conversation is defined by user-selectable input terms. Publishers that influence a conversation are identified. The system generates an influence ranking of site's that influence a particular conversation. The system permits ads to be placed on sites based on the sites influence on the conversation. The system can be updated to permit ads to be targeted based on current influence rankings. The influence ranking is used to perform online advertising targeting and placement. Additional marketing filters, such as demographics, historical performance, and return on investment, may be used to adjust an initial influence ranking based. The ad placement may also be expanded to include related conversations, inlinking sites, and/or outlinking sites.
Other inventorsSee patent
Organisations
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IAB Tech Lab
Board Member
https://www.iab.com/our-story/#tech-lab-board
Recommandations reçues
22 personnes ont recommandé Todd
Inscrivez-vous pour y accéderPlus d’activités de Todd
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Love this CT4V! Thanks Andy Plesser for having me up and congrats on a great event and great content. . #IWorkforGM
Love this CT4V! Thanks Andy Plesser for having me up and congrats on a great event and great content. . #IWorkforGM
Aimé par Todd Parsons
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The retail industry is leading the charge in AI deployment, reaping impressive revenue and growth benefits. It's exciting to see how this sector is…
The retail industry is leading the charge in AI deployment, reaping impressive revenue and growth benefits. It's exciting to see how this sector is…
Aimé par Todd Parsons
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At Criteo, we have a great tradition about events. Do you want to be part of this exciting adventure? Join my team, apply now to this great Events…
At Criteo, we have a great tradition about events. Do you want to be part of this exciting adventure? Join my team, apply now to this great Events…
Aimé par Todd Parsons
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3 weeks later, I'm still buzzing with inspiration from Config 2024! ✨ What an incredible milestone for our Criteo Product Design team - our…
3 weeks later, I'm still buzzing with inspiration from Config 2024! ✨ What an incredible milestone for our Criteo Product Design team - our…
Aimé par Todd Parsons
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I’m fascinated by the role that Gen AI is starting to play in the formation of platform business models and the implications for traditional…
I’m fascinated by the role that Gen AI is starting to play in the formation of platform business models and the implications for traditional…
Aimé par Todd Parsons
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