Angelique Mantel

So much goes into earning press coverage. Some tips from an expert.

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HYBRID, our 1st social data & consumer insights event in collaboration with Saas Advisor - Marketing Technologists is around the corner! These are the dates, in case you missed them: 📅 23.04.2024 - Online Webinar Series (English) 📅 24.04.2024 - In-person event at the Hub Institute, Paris (French) - Live streaming It’s time to reveal our stellar lineup for next week so you know the treat you're in for… Drumroll, please! 🥁🥁🥁 🔵 DAY 1 🔵 💻 𝗔𝗜 𝘃𝘀. 𝗔𝗜, 𝗧𝗵𝗲 𝗗𝗶𝘀𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗪𝗮𝗿 🎙️ David Bar-Aharon, VP New Business Cyabra 💻 𝗩𝗶𝘀𝘂𝗮𝗹 𝗔𝗱 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗔𝗰𝗿𝗼𝘀𝘀 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 🎙️ Ari Jonsson, COO Videntifier 💻 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗔𝗜 𝘁𝗼 𝗠𝗮𝗸𝗲 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 🎙️ Sogyel Lhungay, VP of Insights Yogi 💻 𝗕𝗲𝘆𝗼𝗻𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗗𝗮𝘁𝗮: 𝗔𝗽𝗽𝗹𝘆𝗶𝗻𝗴 𝗔𝗜 𝘁𝗼 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 🎙️ Miroslav Dimitrov, CEO NWO.ai 💻 𝗛𝗼𝘄 𝘁𝗼 𝗨𝘀𝗲 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗧𝗼 𝗖𝗿𝗲𝗮𝘁𝗲 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 🎙️ Tudor Mihailescu, CEO SoSha 💻 𝗔𝗽𝗽𝗹𝘆𝗶𝗻𝗴 𝗧𝗿𝘂𝘀𝘁𝗲𝗱 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝘁𝗼 𝗦𝗼𝗰𝗶𝗮𝗹 𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴 𝗗𝗮𝘁𝗮 🎙️ Ben Sigerson, VP of Solutions Converseon 🔵 DAY 2 🔵 Vendor-Led Workshops 👥 𝗘-𝘀𝗽𝗼𝗿𝘁 𝗲𝘁 𝗝𝗲𝘂𝘅 𝗢𝗹𝘆𝗺𝗽𝗶𝗾𝘂𝗲𝘀 𝗮𝘂 𝗽𝗿𝗶𝘀𝗺𝗲 𝗱𝗲 𝗹’𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 🎙️ Grégoire Garrel, Country Director Audiense 👥 𝗟𝗲𝘀 𝗱𝗼𝗻𝗻𝗲́𝗲𝘀 𝗵𝘆𝗯𝗿𝗶𝗱𝗲𝘀 𝗰𝗼𝗺𝗺𝗲 𝗹𝗲𝘃𝗶𝗲𝗿 𝗱'𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗱𝗲𝘀 𝘁𝗲𝗻𝗱𝗮𝗻𝗰𝗲𝘀 𝗰𝗼𝗻𝘀𝗼𝗺𝗺𝗮𝘁𝗲𝘂𝗿𝘀 𝗲𝘁 𝗰𝗼𝗺𝗺𝗲 𝗼𝘂𝘁𝗶𝗹 𝘀𝘁𝗿𝗮𝘁𝗲́𝗴𝗶𝗾𝘂𝗲 🎙️ Juliette Modolo, Insights Manager GWI 👥 𝗦𝗲𝗮𝗿𝗰𝗵 𝗹𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴: 𝗟𝗮 𝗻𝗼𝘂𝘃𝗲𝗹𝗹𝗲 𝗰𝗹𝗲́ 𝗽𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗿𝗲𝗻𝗱𝗿𝗲 𝗹𝗲𝘀 𝗮𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗱𝗲𝘀 𝗰𝗼𝗻𝘀𝗼𝗺𝗺𝗮𝘁𝗲𝘂𝗿𝘀 🎙️ Matthieu Danielou, CEO Trajaan 👥 𝗟𝗲𝘀 𝗰𝗹𝗲́𝘀 𝗽𝗼𝘂𝗿 𝗺𝗲𝘀𝘂𝗿𝗲𝗿 𝗹𝗲 𝗥𝗢𝗜 𝗱𝗲𝘀 𝗿𝗲́𝘀𝗲𝗮𝘂𝘅 𝗦𝗼𝗰𝗶𝗮𝘂𝘅 𝗲𝗻 𝟮𝟬𝟮𝟰 🎙️ Emeric Ernoult, CEO Agorapulse 👥 𝗟𝗮 𝘀𝗼𝗰𝗶𝗮𝗹 𝗱𝗮𝘁𝗮 𝗮𝘂 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗱𝗲 𝗹'𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: 𝗰𝗼𝗺𝗽𝗿𝗲𝗻𝗱𝗿𝗲 𝗹𝗲𝘀 𝗰𝗼𝗻𝘀𝗼𝗺𝗺𝗮𝘁𝗲𝘂𝗿𝘀 𝗱𝗮𝗻𝘀 𝗹𝗲𝘂𝗿 𝗾𝘂𝗼𝘁𝗶𝗱𝗶𝗲𝗻 🎙️ Anne-Laure Fulidis, Enterprise Client Success Executive Meltwater Round Tables 👥 𝗟𝗮 𝘀𝗼𝗰𝗶𝗮𝗹 𝗱𝗮𝘁𝗮 𝗮𝘂 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗱𝗲 𝗹𝗮 𝗳𝗮𝗻 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 🎙️ Alexis Raccah, GMr France Meltwater Antoine BURTIN, Research & Insights Analyst Paris Saint-Germain Jonathann Mingoia, Chief of Solutions Audiense Quentin Gressien, CEO The Metrics Factory 👥 𝗛𝘆𝗯𝗿𝗶𝗱 𝗗𝗮𝘁𝗮 𝗼𝘂 𝗛𝘆𝗯𝗿𝗶𝗱 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 ? 🎙️ Clement Brygier, CEO Digital Insighters Grégoire Garrel, Country Director Audiense Laurent Laforge, VP Customer Success EMEA Talkwalker Sandrine M., Head of Social Intelligence - Moët Hennessy If you still haven’t reserved your spot yet… what are you waiting for? Join us whilst registrations are still open 👉 https://bit.ly/4aXaLLh

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Which acquisition levers should you invest in first? Here are 4 very different (and very effective) approaches. They are presented by : - Hélène DRAOULEC - CMO iAdvize - David Remaud - CMO iBanFirst - Eugene Ernoult - CMO Weglot - Erwan Gauthier - Growth & GTM folk What questions should you ask before choosing your channels? How do you test them? How to measure the effectiveness of initiatives? etc. All the answers are here 👉 https://lnkd.in/dGFudMQW (English subtitle available here) Or on podcast platforms 👉 https://lnkd.in/dz_FBP42 Let's grow 👊

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Pocagar or Angel Guirao? who has the strongest quads? 💪💪 2024 has been a year rich in major sporting competitions: the Olympic Games, Euro 2024 and the iconic Tour de France. To help brands communicate effectively during this flagship event, Seedtag analyzed web audiences across its publisher network to discover emerging trends. Here are some key results: 🚀 The most important categories are sports, hobbies and interests, travel, and health and wellness. 🚴 Jonas Vingegaard is a central figure this year, especially due to doping rumors. 👀 Readers are very interested in the personal lives of cyclists. 🏆 Performance and career growth account for 15% of total views generated by content. Discover more: https://lnkd.in/dSnca7GU #TourDeFrance #WebAudience #ContextualAdvertising #AdvertisingTech

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🌟 𝐓𝐫𝐢𝐩𝐥𝐢𝐧𝐠 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐢𝐧 𝐉𝐮𝐬𝐭 8 𝐌𝐨𝐧𝐭𝐡𝐬! 🌟 Discover how our SEO team brought a Poland-based hospital specializing in medical tourism back to the forefront after a Google penalty. Here’s a snapshot of our success: 📈 𝑻𝒓𝒂𝒇𝒇𝒊𝒄 𝑮𝒓𝒐𝒘𝒕𝒉: A robust 3x increase in site traffic, reconnecting patients with essential services. 🔝 𝑻𝒐𝒑 𝑹𝒂𝒏𝒌𝒊𝒏𝒈𝒔: Achieved top 10 rankings for 40 primary keywords, ensuring high visibility in a competitive market. 📘 𝑭𝒆𝒂𝒕𝒖𝒓𝒆𝒅 𝑪𝒐𝒏𝒕𝒆𝒏𝒕: 6 blog posts now prominently displayed in Google's featured snippets, capturing the audience's attention. 🌍 𝑻𝒂𝒓𝒈𝒆𝒕𝒊𝒏𝒈 𝑼𝑲 𝑷𝒂𝒕𝒊𝒆𝒏𝒕𝒔: Overcame the challenge of no local presence, positioning Poland as a desirable destination for surgeries. 🏥 𝑩𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝑻𝒓𝒖𝒔𝒕: Enhanced credibility and authority, encouraging UK patients to choose our client for their medical needs. 🔗 𝐖𝐡𝐲 𝐏𝐨𝐥𝐚𝐧𝐝? We've made the case for Poland as a trusted, effective alternative for surgeries abroad. Want to learn more on how our tailored SEO strategies can elevate your business? Reach out to kartik@lantern-digital.com #SEO #MedicalTourism #DigitalMarketingSuccess

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[SPONSORED POST] Did you know that 85% of beauty shoppers convert on the first page? For beauty brands running #retailmedia campaigns, that's an opportunity which really turns heads. Want more insights to beautify your digital strategy? Download Criteo's latest report: https://lnkd.in/eKjnSApP #CommerceMedia

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📢 Towards a More Sustainable Digital Future in France, here a resume of an interesting guide dedicated to #DSI made by Fruggr by Digital4Better: 74% of French companies are moving towards responsible digital practices. 40% of the population still lacks full digital autonomy. By 2025, 50% of CIOs will integrate sustainability criteria. 💡 Learn how responsible IT can reduce your environmental footprint and boost efficiency. 📩 Interested in the full French guide? DM me or Digital4Better for more information! #SustainableIT #DigitalTransformation #GreenIT #France

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📣 Discover how independent talent is driving AI innovation! Freelancers are uniquely positioned to support clients in deploying AI, staying ahead of the curve with continuous upskilling. Learn more about how freelancers are shaping the future of AI in the Malt Trends report, Independent Talent: The Secret Sauce to AI Innovation. Download now to unlock the full potential of AI with the expertise of independent professionals: https://okt.to/0BW3L4 #AI #GenAI #ArtificialIntelligence

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🗓 What a week at the #MBAMCI! 🚦 We were busy bees last week and have learnt a lot… well .. I have 😊 ⌛ In last week’s course, we had: ⏱ The Supply Chain management with Frédéric Klotz I have learnt new concepts such as, and in no particular order:      ➡ The role of the supply chain: * Processing the flows * Reduction of costs * Delivery to the clients This objective can only be achieved if there is: “a balancing act!”   ➡ The types of sales in e-commerce: * Just-in-time supply sales * Catalogue sales * Supplier catalogue sales * Consignment sales * Mixed sales ➡ The types of layouts in warehouses: * I-shaped layout * U-shaped layout   🔍 And some key facts such as: ✔ The role of Supply Chain Management in e-commerce represents up to 40% of companies’ costs ✔ Logistics must be flawless as it represents the brand's image ✔ 99% of e-commerce customers want to be informed of any disruptions ✔ 93% track their order online ✔  40% of internet users expect compensation in the case of a defective item.   Then, came 3 days of intense learning with Guy Mamou-Mani 🟠on the topic of the #DigitalTransformation. One key concept to remember: 🕹 there is no Digital Transformation without the Transformation of the Business Model.   We applied some of the learnings to create a project from scratch: a start up on a chosen idea. Our group (Anne-Cécile de La Martinière, Gaelle Danin, Yanis Osmani, Mehdi Sentissi) worked on a great concept: assistance to people with motor disabilities via a robotic dog and its AI-based mobile app.  We WON!!!! Thank you #MBAMCI !   Finally, our MasterClass was with Bruce Hoang, Director of Digital Communication Channels and Data at Orange France. We learnt some key principles around #DataListening #SocialMedia As social networks become the centre of a brand's marketing strategy, there is a real challenge in balancing omnipresence with mastering the right approach for each social platform. #Content is key since social media platforms have become “all-in-1”. To attract consumers, messages must be repeated differently at every stage, qualitative repetition is key to gain prospects’ attention. It is also crucial to create communities and continually engage those communities and rely on them when communicating, particularly through their recommendations. This, in turn, allows for more precise targeting.   As Bruce put it: “since the algorithms of the platforms favour propagation of content that engages their users, user engagement is the key to brand’s performance on social platforms and must be our obsession”.   You can listen to the podcast here 👇 : https://lnkd.in/e-tVqWjg

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EMARKETER released their Ad Measurement Trends H1 2024 report with contributions from Fabrice Beer-Gabel, Intent IQ’s VP of strategy & partnerships In the report, EMARKETER highlights the challenges that buy and sell sides face as cookie deprecation continues. In this environment, it’s more important than ever to find an alternative ID that helps advertisers effectively target, measure and attribute. And when they use the right ones, it can even enhance performance over a cookie-enabled campaigns. Reach out to us to learn more about Intent IQ’s cookieless end to end solution that fuels better performance while delivering full funnel measurement and attribution. See the report here: https://lnkd.in/esfwDXuk

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🗳️This is a unique and historical election for France: not what was predicted and far from what France has ever known. The follow up will require analysis, understanding of key positions and reliable information. To catch up with what happened since the first results and the next steps POLITICO Europe Parisian newsroom makes it easy for all people interested in the new French political landscapes and its consequences, and updates the live blog in real time. - link in comment👇 #Frenchelections #frenchparliament

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AI is transforming marketing activities and will transform the workplace, while emphasizing the irreplaceable value of human. Marketers need to reskill to use AI effectively. https://lnkd.in/eyuFNzMZ

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You’re likely producing creatives for your #UA campaigns, but how do you make sure they truly drive performance? ➡️ Today, Romain Soubrier, Art Director at Addict Mobile, shares his top 4 creative tips for your UA campaigns. 👇 Want to learn more? Check out the full article linked in the comments below!

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Prepare for the launch our AI-powered chatbot! 🤖 It will change the way you interact with your legal and governance documents, by instantly summarizing, searching, translating, consulting, or simply extracting insights. Want to find out more? Alexandre GRUX, Chief Product Officer, and Romain VIAL, Head of Machine Learning, explain how our revolutionary chatbot works and why it may well become your new digital legal assistant. Watch the webinar now! ▶ https://lnkd.in/ezf-TVjX #chatbot #AI #legaltech

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