fifty-five

Introducing Kassandra, our in-house, email-based agent designed to help organizations access, process, and interact with insights directly from their email. Kassandra integrates seamlessly into your inbox, providing your employees with secure and effortless access to data-driven insights, empowering everyone to make informed decisions and drive innovation. 💡 The rise of data within businesses, coupled with the growing complexity of markets, customers, and business users, is increasing the demand for decision-makers to leverage their data to fuel innovation more than ever. Yet, only a few organizations can share enough data with their employees to truly become data-driven. At fifty-five, we are pushing the boundaries of digital transformation by harnessing the power of generative AI to ensure data safety while making insights accessible across your organization. To find out more about Kassandra and our other Gen AI solutions, contact us now: https://lnkd.in/es_EuMmJ Tiyab K. Ananda Cassini Jean-François wassong Pierre Harand Margaux Montagner Tien Dat LE The Brandtech Group

🍪 Insights on Google's Reversal of Third-Party Cookie Elimination In a surprising yet sensible move, Google has decided to reverse its plans to eliminate third-party cookies. This decision comes as the market was not fully prepared for such a drastic change, highlighting the complex landscape of digital advertising and the significant role cookies still play. However, we'll have to wait for the full details from Google to better understand this U-turn, as well as  the new plan and schedule proposed by the Google Chrome teams. How Google introduces the "new experience" will significantly impact the future acceptance rate of third-party cookies and the available workarounds for advertisers and publishers. Google's announcement will further confuse advertisers, who are already at a loss as to what strategy to adopt to maintain their targeting, retargeting, and performance measurement capabilities. At fifty-five, this does not change the strategy we propose to advertisers for taking back control of their data: 📊 Build a Centralized, High-Quality Proprietary Marketing Database: Establish a solid foundation for your marketing efforts by creating a robust, centralized repository of your proprietary data. 🔄 Launch Programs to Overhaul Consent Collection and Centralization: Develop comprehensive programs to enhance the collection and centralization of multi-channel consent, exploiting all customer touchpoints including web, app, TV, call centers, and physical stores. 🧩 Combine Attribution and Marketing Campaign Steering: Integrate the logic of attribution and active campaign management with cold logic of Marketing Mix Modeling (MMM) contribution and incrementality tests to ensure comprehensive performance measurement. 💻 Set Up Server-Side Collection Infrastructures: Deploy server-side solutions to facilitate enhanced conversion tracking using systems like Google Enhanced Conversion and Facebook Conversion API. 🏆 Quick Wins for Targeting and Measurement Stability: Stabilize your targeting and measurement strategies by supporting marketing and compliance teams in CRM onboarding via various platforms, ensuring quick wins and sustained performance. In these uncertain times, staying ahead requires adaptability and a solid strategy. At fifty-five, we remain committed to guiding our clients through these changes with innovative solutions and expert advice. 🌟 Get in touch with our experts to discover how fifty-five can help you adapt and succeed in a rapidly evolving digital landscape: https://lnkd.in/es_EuMmJ Guillaume Tollet Jean-François wassong Sharon Kalifa Ophélie M. Souleiman Bouri Alain Friedli

💥 New case study: How fifty-five doubled traffic for Nespresso ☕ and tripled the brand's online visibility using Gen AI. Nestlé Nespresso SA came to Brandtech’s global data company and Gen AI specialist, Fifty-five, wanting to improve ecommerce visibility with a particular focus on ‘product feed’ - a file containing all the details about an item to display for shoppers, which therefore drives online visibility. In Nespresso’s case, issues within product feed files meant search engines would sometimes ‘misread’ prices, show competitors first in search results, or even forgo product descriptions altogether. 💥 Fifty-five combined elements from selected GenAI models to create a product feed expert custom flow for Nespresso on its award-winning in-house tool, SyMap. The bespoke Gen AI tool could also identify a list of issues to fix according to product type, generate format suggestions, and justify and evaluate its own output. 🌟 Nespresso’s product feed was both corrected and enriched to ensure optimal visibility as well as accuracy. And the new product catalog was subsequently pushed to Google Merchant Center, with before and after results already showing x3 visibility/impressions and x2 traffic. Congrats to the Nespresso team at Fifty-five, led by Thibault Cazenave. ☕ Grab a brew and read the full case study 👉 https://lnkd.in/e7CmQBt8

[Blog - the tea house] 🌏 Privacy in Southeast Asia: A New Paradigm Explore the evolving landscape of data privacy in Southeast Asia and its implications for marketers in our latest article, "Privacy in Southeast Asia: A New Paradigm." by Eve-Marine M., Project Lead in Singapore at fifty-five. 🔍 In this insightful article, you’ll discover: - Key regulations like Singapore's PDPA and Indonesia's PDPB - The impact of third-party cookie deprecation - Strategies for resilient data collection and first-party data readiness Check out the full article and stay ahead in this dynamic market with actionable insights and best practices. 💡 🔗 https://lnkd.in/gPvSd7wa

Mastering Consent Mode is crucial for any APAC-based business to succeed in the European market. But to properly get started, you might need the help of a Google-certified partner like fifty-five. We are proud of our partnership with NetEase Games, whom we supported in implementing a privacy-centric measurement approach. NetEase Games can now implement Consent Mode across all its apps. Read more at: https://lnkd.in/giQmgWn5

[MIND RETAIL DAY] Ne manquez pas le premier #mindretailday de mind Retail, un nouvel événement dédié à l’ensemble de l’écosystème #retail. Découvrez lors de cette matinée, différentes interventions sur les nouveaux territoires du retail : retail media, B2B, IA, économie circulaire... Benoît Sétif, Executive Director Retail & Services chez fifty-five, participera à la table ronde "Quand l'IA vient doper la performance omnicanale", aux côtés de Lily Cadell, General Manager France de Ankorstore, Réuel Mizrah, Directeur Général de La Maison Convertible, et Marine Morel, Responsable Innovation de SAINT MACLOU. 🗓️ Mercredi 19 juin 2024, de 8h à 13h 📍 La Compagnie 1837, 1 Cr de Rome, 75008 Paris Inscrivez-vous gratuitement par ici 👉 https://lnkd.in/ehME69zJ Johana Sabroux Morgane Monteiro Sophie Baqué Paul Roy Pierre Harand Jean-François wassong Nicolas Vaudran Claire Dulac mind Media

[Google Cloud Summit HK] As a Google Cloud Partner, fifty-five was proud to sponsor the Google Cloud Summit Hong Kong 2024!🌟This event provided a fantastic opportunity for all attendees to explore the potential of #cloud technology. A huge thank you to everyone who visited our booth! It was wonderful to connect with so many enthusiastic professionals and discuss the future of cloud innovation. 🚀Using Google Cloud Platform, fifty-five address challenges like data silos, data inconsistencies, and limited customer insights to enhance marketing activations, etc. 💡 If you're looking to leverage cloud solutions for similar challenges, our experts are here to help. Reach out and let's explore how we can assist your business’s growth! https://lnkd.in/es_EuMmJ #GoogleCloudSummitHK #DigitalTransformation #TechInnovation #fiftyfive

[Blog - the tea house] 💡Diving into the Asia-Pacific market reveals a complex landscape of diverse cultures, varied media usage, and distinct regulatory frameworks. Looking for actionable insights to lead successful marketing operations in APAC? Read our latest article, "Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region," by Brice D. and Ivan Yuen. From understanding local preferences to navigating competitive and regulatory challenges, this guide is essential for those aiming to thrive in this vibrant region. Read the full article here 👉 https://lnkd.in/gGN4Z25z

Excellent conversation this morning in BFM Business, with our founder and CEO David Jones discussing the impact of generative AI, our gen AI platform Pencil ✏️ and why this tech is changing everything for marketers. And how history shows us it is not the traditional, legacy companies that win after a tech revolution. https://lnkd.in/gr6vWEur

🎙️Our newest #podcast episode just dropped! Dive into the future of #technology with our latest episode: "2024 MarTech Trends: How is GenAI Shaping the Future?" Tune in now 🎧 https://lnkd.in/e69A6ekT Our guest speakers Hugo Loriot, Head of Data & Technology at The Brandtech Group, and fifty-fiver Robin Clayton, Managing Director, explore the #transformative impact of #GenAI on the evolving marketing landscape.