What does Bhavik Patel of LeanConvert see as the future of experimentation? Shifting your focus from finding the right solutions to finding the right problems. 💡 “We never try to prioritize the problem, because the solution should come afterwards. But we're so hellbent on prioritizing solutions that actually, it's really interesting to take a step back and say, ‘Is this the right problem we're solving?’” he explains. In the latest episode of the “1000 Experiments Club” podcast, AB Tasty CMO Marylin Montoya spoke with Bhavik about experimentation's evolution, disruptive testing's value, and more. 🔥 Head to our blog for more key takeaways from their conversation ⬇ ⬇ ⬇ #podcast #experimentation #cultureofexperimentation #innovation #datascience
AB Tasty
Développement de logiciels
PARIS, France 24 995 abonnés
AB Tasty est votre partenaire de l'optimisation, transformant vos idées audacieuses en résultats performants.
À propos
AB Tasty est votre partenaire de l'optimisation, transformant vos idées audacieuses en résultats performants. Nous permettons aux marques de créer de meilleures expériences grâce à la personnalisation, l'expérimentation, les recommandations, la recherche et la seule solution de segmentation basée sur les émotions existant sur marché. Notre plateforme tout-en-un offre des solutions web et API pour une approche unifiée et sans faille de la création d'expériences. Nous sommes un partenaire de confiance en matière d'optimisation et d'innovation pour plus de 1 100 marques, dont Kering, McDonald's, Ulta Beauty, L'Oréal, Disneyland Paris, LVMH et bien d'autres. Notre équipe internationale d'experts est ce qui nous distingue, avec un état d'esprit unique orienté vers le client et ancré dans notre culture d'entreprise. Pour en savoir plus : https://www.abtasty.com/fr/.
- Site web
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https://www.abtasty.com
Lien externe pour AB Tasty
- Secteur
- Développement de logiciels
- Taille de l’entreprise
- 201-500 employés
- Siège social
- PARIS, France
- Type
- Société civile/Société commerciale/Autres types de sociétés
- Fondée en
- 2009
- Domaines
- A/B testing, Multivariate tests, Landing page optimization, Conversion rate optimization, CRO, Website optimization, Website customization, Personalization , Digital Transformation, Artificial Intelligence, Customer Experience et User Experience
Produits
AB Tasty
Logiciel de tests A/B
AB Tasty is the platform for customer experience optimization, with features like experimentation and personalization to streamline your users along the buyer journey. Whether your KPI is a fast conversion, a subscription, or frequency of use, our platform is built to optimize every digital touchpoint from paid landing page to mobile checkout. Our backend does the heavy lifting, with components like advanced data collection, industry-leading statistical models, and machine learning. Our interface, on the other hand, is built for ease-of-use and optimized around the inimitable input of human creativity to let you deploy winning experiences—fast. AB Tasty is a global provider of customer experience optimization software, with 10 offices around the world and more than 240 employees. Current customers include Ashley Furniture, Kiehl's, Sephora, USA Today, YSL Beauty, and over 900 others.
Lieux
Employés chez AB Tasty
Nouvelles
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How well do you know mobile optimization strategy? Let's put your knowledge to the test! 📱✨ Which CTA and menu combination helped Fitness Park increase clicks on mobile? Keep scrolling for the correct answer. ➡ ➡ ➡ And for more tips for building better mobile experiences download our newest e-book the "Mobile Optimization Guide: Tips for Smartphone Survival" featuring industry insights and nine use cases from AB Tasty clients (link in comments). #mobileoptimization #abtesting #experimentation #cro
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How well do you know mobile optimization strategy? Put your knowledge to the test! 📱✨ Which variation of these two mobile pages helped Clarins increase clicks on products and reduce the bounce rate? Keep scrolling for the correct answer. ➡ ➡ ➡ And for more tips for building better mobile experiences download our newest e-book the "Mobile Optimization Guide: Tips for Smartphone Survival" featuring industry insights and nine use cases from AB Tasty clients (link in comments). #mobileoptimization #abtesting #experimentation #cro
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What happened when Bhavik Patel couldn't find a meetup group centered on CRO? He made his own! ⚡ Bhavik is the founder of CRAP Talks, a dynamic UK-based Conversion Rate Optimization, Analytics, and Product meetup community. When he isn't hosting events, his passion for people and CRO converge in his role as Product Analytics & Experimentation Director at product measurement consultancy LeanConvert. Hear more from Bhavik Patel’s conversation with host and AB Tasty’s CMO Marylin Montoya about the evolution of A/B testing, effective experiment design, and more in the latest episode of our podcast. 🎧 The “1000 Experiments Club” is now streaming on your favorite audio platforms like Spotify, Apple and Google Podcasts. 🎙️ Listen to Bhavik’s episode here: https://lnkd.in/eN5qJZAX #podcast #experimentation #cultureofexperimentation #innovation #datascience
The Past, Present, and Future of Experimentation | Bhavik Patel
https://www.abtasty.com
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Excited to share this fantastic feedback from cmostores.com! 🌟🚀 A huge thank you to Chris Dorey at Cmostores.com Limited for his kind words about AB Tasty's easy-to-use UI, extensive integrations, and outstanding support. Your insights are invaluable and inspire us to keep improving! A big shout out to the amazing CSM & Support AB Tasty team! 💙 #digitalexperience #daretogofurther
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📱 Mobile devices are more than accessories; they’re necessities. The same can be said for mobile optimization. With over 54% of global web traffic coming from mobile devices, mobile conversion rates still lag behind desktops and tablets. So, why the gap? We gathered consumer behavior data, industry insights, and use cases from AB Tasty clients to help you better optimize the mobile user experience and boost conversions. 🚀 Download your copy of the “Mobile Optimization Guide: Tips for Smartphone Survival” today and start transforming your mobile strategy! ➡ https://lnkd.in/ekDhXiRZ
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Excited to share a glowing review from N Brown Group! 🌟✨ A huge thank you to Christopher Grant for recognizing AB Tasty as a fantastic addition to your organization. We're thrilled to be seen as part of your team, helping you deliver on your strategy and achieve your goals. And of course, kudos to the amazing CSM & Support AB Tasty team! 💙
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We are delighted to share another fantastic review, this time from our friends at BOXT ! 🚀💡 A big thank you to William Rawson for his kind words about the ease and efficiency of using AB Tasty. Your feedback truly makes a difference and keeps us motivated! And a big bravo to the amazing CSM & Support AB Tasty team! 💙
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We are delighted to share another fantastic review, this time from our friends at BOXT ! 🚀💡 A big thank you to William Rawson for his kind words about the ease and efficiency of using AB Tasty. Your feedback truly makes a difference and keeps us motivated! And a big bravo to the amazing CSM & Support AB Tasty team! 💙
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We had a fantastic time at our first Italian event with our partners and clients last week in Milan at the beautiful @cortileflora ! ✨ This was a great moment to share our product vision, market ecosystem, and our journey in Italy. Fabien ROGER and Flavien Fasciana presented our value proposition, followed by Anly Renda discussing our Investment Pillars and one of our latest innovation: EmotionsAI! 🎯 Thank you to all the amazing speakers that made this event memorable: - We explored great projects with Rinascente and Rossignol Group! Fulvio Di Marco - Contentsquare explained our joint value proposition, highlighting over 250 global clients! Alfonso Caroli - We discussed hyper-personalization with Tealium & AB Tasty! Lorenzo Ricci It was a fantastic opportunity to collaborate and connect within our community. 💙💛 #daretogofurther Flavien Fasciana, Nadia Nikaki, Victoire Prévé, Adrien Lion, Cécile Kloster, Christopher Broque, Devon Boyd
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