Vous êtes confronté à des points de vue contradictoires sur les objectifs d’intégration numérique. Comment alignez-vous la vision du succès de chacun ?

I prioritize setting clear, measurable objectives aligned with our business strategy. I advocate for open dialogue to understand perspectives, find common ground among stakeholders, and collaborate on a unified strategy. Establishing key performance indicators (KPIs) ensures effective progress tracking and goal achievement.

I think that one important challenge in implementing digitisation is the fear some stakeholders or employees might have, the fear of losing power. For example, when introducing a CRM within an organisation, employees working in sales will resist this change because without the CRM, they have all the data but after implementing a CRM system, many in the company will have access to this data. Therefore, and in order to increase the acceptance of digital transfotmation, its benefits should be explained, definitely, not only for the organisation but for the different employees at different levels.

Host structured discussions or workshops where stakeholders with conflicting views can openly express their perspectives. Seek areas of agreement and shared priorities among stakeholders. Address any knowledge gaps or misunderstandings by providing relevant information, case studies, or expert insights that illustrate the potential benefits of the proposed digital integration. If necessary, explore options for compromise or hybrid solutions that incorporate elements from different viewpoints. Once consensus is reached, develop a unified roadmap or action plan that outlines specific steps, timelines, responsibilities, and milestones for achieving the digital integration goals.

When people disagree, it's vital to take a step back. Where does everyone think the solution is? Where does everyone think the obstacles are? BEST to talk with people individually, confidentially as possible, to encourage them telling you the unvarnished truth. When people are resisting something, they have good reasons for doing so. You may not agree with those reasons, but you will do well to understand them. As my friend Brenda Haskins says, "loud is not a language." Listen first, do your homework. There IS a solution amid the discord. And remember, the time to worry is not when people disagree; it's when people disengage.

Begin by gathering all stakeholders to discuss their individual goals and concerns. Facilitate open dialogues to understand their perspectives, priorities, and the reasons behind their views. Use active listening to ensure everyone feels heard and valued. Document these discussions to identify common themes and areas of divergence. Conducting surveys or one-on-one interviews can also provide deeper insights into specific needs and expectations. This comprehensive understanding is crucial for finding common ground and fostering a collaborative environment.

Digital integration is importantly for a seamless flow of data and information so there are no silos in the organisation, and should be designed in a way that is secure, scalable and maintainable. If you are the decision maker, consider the views of existing app owners, look at your roadmap and come up with an integration arch that is explained to the stakeholders and tech deep dive are provided for their consensus and inputs. Give them perspective around security reqs, maintainability, ethos like tightly or loosely coupled etc, and how the integration framework is thought through to be future ready. If all inputs and aspects were considered, the sign off should sail through; obviously iterate on important review inputs.

Crafting a shared strategic vision is essential for aligning digital integration goals and reflecting the collective aspirations of the organization. This vision should serve as a guiding star for all digital initiatives. Facilitate workshops or strategy sessions to gather insights and ideas from stakeholders, ensuring their active participation. The strategic vision must be ambitious yet realistic, considering available resources and the current digital landscape. A well-articulated vision provides a decision-making framework and maintains focus on the ultimate objectives, fostering cohesion and direction across the organization.

Strategic vision usually comes from top down: one clear, concise voice that provides unity for a project or transformation. The process on how to achieve this vision can be a collaborative one with your team members through a variety of methods such as workshops, discussions and a well thought-out plan. A good framework will assist everyone involved to achieve this vision.

I gather input from all stakeholders to understand their perspectives and priorities. Then, I develop a comprehensive plan that outlines the steps, milestones, and objectives for our digital integration. This roadmap serves as a shared guide, helping everyone see how their contributions fit into the bigger picture and ensuring we all move forward with a unified vision.

After establishing a shared vision, create a detailed yet flexible roadmap outlining the steps to achieve it. Set clear milestones and assign responsibilities to ensure accountability. This roadmap illustrates how each stakeholder's goals contribute to the broader digital strategy, minimizing conflicts and keeping everyone aligned towards common objectives

Effective communication channels are the lifeblood of any successful digital strategy alignment. Establish regular check-ins, updates, and feedback loops to ensure everyone remains informed about progress and emerging issues. Utilize various communication methods, such as meetings, emails, or project management tools, to cater to different preferences and keep the conversation going. Transparent communication helps build trust among stakeholders and prevents misunderstandings that might derail alignment efforts. Use collaborative tools to facilitate transparent and efficient communication among team members. Platforms like Slack, Microsoft Teams, and Asana help keep everyone on the same page and allow for real-time updates and feedback.

I emphasize the importance of flexibility in our approach. It’s crucial to be adaptable and responsive to feedback as the project progresses. This flexibility can mean revising timelines, adjusting goals, or reallocating resources as needed to ensure the project remains aligned with the evolving business landscape.

The digital landscape plays such an important role across an integrated plan. It can lead and thus requires pivoting in response for continued success or, it supports in which case it should adjust more or less depending on how much support other channels require. Either way, being flexible is innate and doesn't need to be built into a roadmap. It should simply be there, ready.

Foster cross-departmental collaboration to ensure a holistic approach to digital integration. For example, create mixed teams with members from marketing, IT, and sales to work on specific projects. This not only helps in understanding diverse perspectives but also promotes a unified effort towards shared goals. In my experience, organizing regular cross-functional meetings led to innovative solutions and a stronger alignment on digital goals, as team members could directly address and reconcile their differing views, fostering a cohesive and collaborative environment.

Establishing a unified approach to measuring success is crucial for aligning everyone's vision. Define clear, relevant metrics and key performance indicators (KPIs) that reflect your strategic digital integration goals. Ensure these metrics are transparent and accepted by all stakeholders, creating a common evaluation framework. Regularly review these metrics together to celebrate achievements, learn from setbacks, and make data-driven decisions. Encourage open dialogue during reviews for additional insights. This collaborative process keeps the team focused, motivated, and continuously aligned with the overarching vision.

Beyond the immediate project, it’s important to think about long-term maintenance and optimization. I plan for the ongoing evolution of the integration, considering how we will continue to adapt and improve the digital systems to meet future business needs. By understanding stakeholder needs, creating a shared strategic vision, developing a clear roadmap, maintaining open communication, emphasizing flexibility, and defining success metrics, I navigate the complexities of aligning visions for digital integration projects. This approach not only aligns everyone towards a common goal but also fosters a collaborative and adaptive project environment.