Vous êtes à la traîne dans l’industrie du SEM. Comment pouvez-vous rattraper votre retard en matière d’apprentissage continu et de montée en compétences ?

Feeling left behind in the SEM industry? I was there once, too. Here’s how I caught up: First, I revisited the SEM basics to refresh my foundation. Then, I dived into the latest trends—reading blogs, joining webinars, and following industry leaders. Online courses became my go-to for structured learning, offering insights straight from experts. Networking events were goldmines. I connected with peers and mentors who shared real-world experiences. Practice was crucial; I applied new skills through small projects. Lastly, I constantly reflected on my progress and adapted my strategies. This continuous cycle of learning and adapting helped me stay ahead in the game. You can do it too!

The basics of SEM should be something you always have in your background. The basics can change as the discipline changes, so it is a good idea to review them periodically so you don't get left behind or outdated. For this, the best advice I can give is to always be attentive to the official documentation of the platform where you are working your ads in search engines and consume every new content or news they publish.

Keeping up with the latest trends in PPC is essential, as new developments emerge daily. To stay updated, I highly recommend following PPC News Feed or subscribing to its newsletter. This resource aggregates the latest PPC news from various sources into one convenient place, making it easy to stay informed. Additionally, participating in industry groups and discussions on LinkedIn can help you exchange insights and stay connected with other professionals.

Trends can change daily in SEM. There are some great PPC experts on Linkedin that share updates in near real-time. Make sure you follow them, follow hashtags, and read articles on credible blogs like Search Engine Land, Search Engine Journal, PPC News Feed, etc.

To avoid being left behind in search engine marketing, it is necessary to be up to date with the trends that continually emerge regarding strategies and the use of the different functionalities offered by SEM platforms. You don't need to try everything you read that others are trying, but you do need to be aware of what other professionals like you are doing. Some of the trends will fall into oblivion, but others will endure over time and become part of the core techniques of our discipline. Being informed and knowing what they are will prevent you from finding yourself lost in them.

To accelerate your learning of new functionalities and strategies within search engine advertising a recommended option is to participate in online courses. Great SEM professionals teach basic and specific courses in all languages, just find out about the content of the course and if it fits your needs, enjoy it.

Networking events are a great opportunity to meet other SEM professionals and exchange ideas. If you feel you are lagging behind, talking to other professionals is always positive, exchanging ideas and listening to their opinions will help and motivate you to continue learning, adopting new trends, and ultimately, not to be left behind.