Voici comment vous pouvez maîtriser votre présence numérique et votre réputation en ligne à l’aide de la technologie mobile.

One of the most important element is to create a digital brand entity for your respective brands. To do so, Marketeers must create a profound social presence which has consistent brand tonality and look and feel. The content has to resonate the products/services being provided by the brand with clear cut and to the point communication to the end users.

Optimizar tus perfiles en las diversas plataformas digitales es un paso fundamental para construir y mantener una presencia online sólida y coherente. En un mundo donde los dispositivos móviles dominan nuestras interacciones digitales, es crucial asegurar que tu perfil no solo sea profesional, sino también accesible y atractivo en estos dispositivos. Mantener tu información actualizada, desde la foto de perfil hasta las descripciones biográficas, refleja un alto grado de profesionalismo y atención al detalle. Esto no solo mejora tu imagen de marca personal, sino que también incrementa tu visibilidad en las búsquedas internas y externas, abriendo puertas a nuevas oportunidades de networking y desarrollo profesional.

Master your digital presence and online reputation using mobile technology by leveraging social media apps to post regularly and engage with your audience. Use tools like Hootsuite for scheduling and tracking. Maintain consistent, updated profiles on platforms like LinkedIn. Manage reviews on sites like Google My Business, responding promptly. Create high-quality content with apps like Canva. Enable strong passwords and two-factor authentication for security. Use analytics apps to monitor performance and adjust strategies. Stay updated on digital trends and tools.

I personally think on brands with great products and limited KPI's for the business or subsequent marketing activities are deemed to fail. Having clearcut KPI's with company mission and vision clearly pointing out long term objectives which should be further broken down into short term KPI's for stakeholders to monitor and measure. This gives companies or brands to track progress on overall goals and objectives to drive profitability and growth

Brands have done have used mobile technology to strong digital presence and online reputation using mobile apps like LinkedIn for professional networking, Canva for creating polished visuals, and Hootsuite for managing social media posts. Regularly update your profiles to ensure consistency across platforms. Share valuable content and industry insights to engage your audience. Use apps like Google Alerts to monitor mentions of your name or brand, and respond promptly to maintain a positive image. Stay active and responsive by engaging with your network through comments and shares. This strategic use of mobile technology helps you maintain a cohesive and dynamic online presence.

En la era de la movilidad, aprovechar la tecnología para establecer alertas personalizadas para tu nombre o marca en la web es más que una conveniencia; es una necesidad.

Actually for driving active engagement brands need to be strategically clear on the offerings, For eg, for UPI payments on apps like phone pe or Paytm users might engage regularly with limited engagement efforts. Having said that engaging with offerings to these set up users might be a game changer in driving more transactions from users. On the other hand, apps or companies with personal loan or other loan offerings might have to go to extra mile to engage these users as any user at any given point of time might engage with the brand one or twice a year as loans is not a daily product. .

Ohh. This is going to be big this FY especially for mobile Marketeers across the globe. Now with device ID being recognised as PII info and with into of sandbox, Marketeers across the globe need to be hands on with the privacy compliance with DPDP act. With this the ecosystem of tracking, storing and usability of data to drive effective consumer insights will change drastically

An example i have seen is with customer obsession of brands like Netflix or Amazon. While driving customer obsession, companies have to actively listing to what ques or sentiments consumers have portrayed. Customer obsessed companies does active listing on social and digital platforms and drive more users to give relevant feedback on their experience while using their product or services.