Work
Thomson Reuters: collateral design for a corporate brand
- Corporate literature design
- Product sheet design
- Press advertising
Form Agency were one of the external creative studios contracted to work with the new Thomson Reuters brand.
As a preferred agency of Thomson Financial before the merger, Form Agency were well-versed in the company and their service offerings.
Thomson Reuters had gone through a major rebranding exercise with a leading global agency. The brand launched in London and New York Times Square with a huge fanfare extravaganza event.
New brand identity
Working on a global brand
The logo is simple in its construction, with a timeless design. The typography for the logo uses a bold Sans-Serif font.
The visual design of the brand identity uses clean lines and a minimal and simple design style along with a very minimal colour palette which used a bold orange colour as the primary colour palette. This simplistic approach emphasises clarity and ease of use for the user.
The Thomson Reuters' new brand may look simple at first glance, however it came with stringent brand guidelines ensuring consistency across the many external design agencies working on the projects simultaneously.
The Results
We worked on a wide range of products to promote the Thomson Reuters service offering. These included a series of advertising campaigns to promote their commodities and bond offering for print design. We also worked on promoting the new Thomson Reuters IKON platform and along with the creation of the one year anniversary advertising campaigns.
Other projects completed for the Thomson Reuters company included point of sale material, factsheets, infographics and digital banners.
Design agency for the financial industry
A little more about Thomson Reuters
Thomson Reuters is a world-renowned information services company that delivers intelligent information, analytics and expertise.
Individuals and organisations use Thomson Reuters to allow them to make critical decisions.
With a presence in over 100 countries, Thomson Reuters truly is a global brand. Their diverse workforce and commitment to sustainability make them a leader in corporate social responsibility. Whether you’re looking for financial data, legal research, or news and media analysis, Thomson Reuters is the go-to source for professionals and businesses worldwide.
Design Agency for the Financial Sector
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